This past week,Senda Athletics celebrated its 5th birthday with an exciting Footgolf tournament in San Leandro, California. We invited our nonprofit soccer partners, as well as supporters and customers who believed in bringing the Fair Trade model to the soccer industry.
Following a FIFA Women's World Cup marred by a lawsuit over artificial turf, unequal prize money, and a corruption scandal, 2015 was on track to leave us with more questions than answers about what will come next to bridge these gaps.
Turf isn't the only greens where women athletes are losing out. FIFA must recognize that they've been presented with an enormous opportunity to follow their mission statement and "develop football everywhere and for all." And yes, the word "all" includes women.
Corporate leaders have found over the years that doing the right thing not only makes financial sense, but it gives them a unique opportunity to lead, across all sectors: business, government, and social.