If this year's roster is serious about growing the game of soccer nationally, building strong and meaningful digital presences may be the quickest and most effective way to accomplish that goal. Thus, let the tweets and selfies on Instagram commence!
Yesterday's dominating FIFA Women's World Cup victory by the U.S. Women's National Team over Japan (5-2) set a television record: It was the most-watched soccer match ever in the U.S. on a single network.
Despite coming at the end of the fourth of July weekend when many families are traveling, the overnight TV ratings for the championship match hit 15.2. That's right, 15.2, making it the highest rated soccer match on U.S. TV of all time (men's or women's).