Word of Mouth Marketing

Rod Kurtz

Ask Rod: How Can We Take On Big-Box Retailers?

HuffingtonPost.com | Rod Kurtz | Posted 11.23.2011

Read More: Holidays, Rod Kurtz, Big Box Retail, Walmart, Hanukkah, Ask Rod, Target, Marketing Tips, Small Business Video, Black-Friday, Big Box Retailers, Costco, Word of Mouth Marketing, Christmas, Customer Service, Video, Small Business News

A small business is never going to beat Walmart, Target and other big-box retailers on price. So how can they convince customers to stick with indepen...

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How My Business Grew Via Word of Mouth Marketing

Don McNay | Posted 12.19.2011

Read More: Kentucky Guardianship Administrators, Guardianships, Word of Mouth Marketing, Word of Mouth, Small Business America, Marketing, Bootstrap Marketing, Business News
Don McNay

Many businesses can prosper by word of mouth advertising. Kentucky Guardianship Administrators (a group I founded and own) is one that did.

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4 Biggest Mistakes Small Businesses Make With Social Media

Robbin Phillips | Posted 05.25.2011

Read More: Social Media, Chip Heath, Switch, Word of Mouth Marketing, Word of Mouth, Dan Heath, Business News
Robbin Phillips

Hate to disappoint, but social media tools are not magical. Yes, connecting with customers on a deep level can pay off big time. But it can also backfire.

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Five Things Start-Ups Can Learn From Not-for-Profits

Robbin Phillips | Posted 05.25.2011

Read More: Movements, Not for Profits, Share Your Stories, Grow Your Company, Word of Mouth Marketing, Start Up, Business News
Robbin Phillips

There's a value shift in America right now. And it's one of the gifts of the Great Recession. We want to work with our values front and center. So what can start ups learn from the not-for-profit world?

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Love the People Who Love You

Robbin Phillips | Posted 05.25.2011

Read More: Advocate, Word-of-Mouth-Marketing, Love Your Customers, Business News
Robbin Phillips

What if you stopped thinking about customers as customers? What if you started thinking about them as your best friends?

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Introducing the Sweet Spot: Latinos/Hispanics and Web 2.0

Kety Esquivel | Posted 05.25.2011

Read More: Hispanics, Digital Reputation, Latinos, How-To, Research & Insights, Influencers, Fresh Thinking, Best Practices, Digital Influence, Measurement, Word of Mouth Marketing, Technology News
Kety Esquivel

I am thrilled to see a couple of recent studies that provided a quantitative backing to what I and others in the industry have been saying for years: Latinos are in Social Media.

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