Marketing begins the day you put your mobile app idea into production. When growing or scaling your mobile startup, you have to look at a much broader spectrum of marketing effort, instead of just customer acquisition.
Sixty-six percent of small businesses report spending more time on social media this year than they did last year, and the vast majority reported that they aren't spending the same amount of time talking to potential customers; they're spending it looking for something to say.
Consumers these days are so inundated with shiny ads and gadgets that often the most effective way to communicate to them with impact is to go back to the basics: a barbecue and slip 'n slide for rent in the heart of Manhattan.
Brands currently rank and recommend on mere page views. This system is great for those bloggers who started early and have continued to write consistently. But, where does this leave the hundreds of thousands of other quality bloggers with superb content yet small readership?
There's a value shift in America right now. And it's one of the gifts of the Great Recession. We want to work with our values front and center. So what can start ups learn from the not-for-profit world?