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Word of Mouth Marketing

The Importance of a Generous Referral Program (Plus 12 Clever Strategies to Prompt More Referrals)

Danny Wong | Posted 12.16.2015 | Business
Danny Wong

Consumers are easily influenced by their peers. In fact, a 2012 survey from Nielsen suggests, "92% of consumers around the world say they trust earned...

4 Ways to Get More Out of Mobile App Marketing

Rahul Varshneya | Posted 01.24.2015 | Small Business
Rahul Varshneya

Marketing begins the day you put your mobile app idea into production. When growing or scaling your mobile startup, you have to look at a much broader spectrum of marketing effort, instead of just customer acquisition.

A Handshake and a Drink in a Digital World

Gene Zaino | Posted 12.24.2014 | Business
Gene Zaino

Sixty-six percent of small businesses report spending more time on social media this year than they did last year, and the vast majority reported that they aren't spending the same amount of time talking to potential customers; they're spending it looking for something to say.

How to Make Influencer Marketing Work for You

Jeff Cann | Posted 10.21.2013 | Business
Jeff Cann

Getting the right people excited and talking about your brand has always been one of the best tools in a marketer's toolbox.

Unbundling Media: Why Microcontent Is the Future of Social Sharing

Valiant Lowitz | Posted 08.03.2013 | Technology
Valiant Lowitz

Online content may be shrinking in size, but opportunities to leverage social media for referred customers are definitely growing.

Want To Get Attention? Do Something Attention Worthy

Ruthie Schulder | Posted 04.24.2013 | Small Business
Ruthie Schulder

Consumers these days are so inundated with shiny ads and gadgets that often the most effective way to communicate to them with impact is to go back to the basics: a barbecue and slip 'n slide for rent in the heart of Manhattan.

Why Page Views Are as Irrelevant as Donald Trump

Erin Flynn | Posted 01.19.2013 | Media
Erin Flynn

Brands currently rank and recommend on mere page views. This system is great for those bloggers who started early and have continued to write consistently. But, where does this leave the hundreds of thousands of other quality bloggers with superb content yet small readership?

Rod Kurtz

Ask Rod: How Can We Take On Big-Box Retailers? | Rod Kurtz | Posted 11.23.2011 | Small Business

A small business is never going to beat Walmart, Target and other big-box retailers on price. So how can they convince customers to stick with indepen...

How My Business Grew Via Word of Mouth Marketing

Don McNay | Posted 12.19.2011 | Business
Don McNay

Many businesses can prosper by word of mouth advertising. Kentucky Guardianship Administrators (a group I founded and own) is one that did.

4 Biggest Mistakes Small Businesses Make With Social Media

Robbin Phillips | Posted 05.25.2011 | Business
Robbin Phillips

Hate to disappoint, but social media tools are not magical. Yes, connecting with customers on a deep level can pay off big time. But it can also backfire.

Five Things Start-Ups Can Learn From Not-for-Profits

Robbin Phillips | Posted 05.25.2011 | Business
Robbin Phillips

There's a value shift in America right now. And it's one of the gifts of the Great Recession. We want to work with our values front and center. So what can start ups learn from the not-for-profit world?

Love the People Who Love You

Robbin Phillips | Posted 05.25.2011 | Business
Robbin Phillips

What if you stopped thinking about customers as customers? What if you started thinking about them as your best friends?

Introducing the Sweet Spot: Latinos/Hispanics and Web 2.0

Kety Esquivel | Posted 05.25.2011 | Technology
Kety Esquivel

I am thrilled to see a couple of recent studies that provided a quantitative backing to what I and others in the industry have been saying for years: Latinos are in Social Media.