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Word of Mouth

3 Tests You Need To Do On Your Startup Name

Zak Mustapha | Posted 07.25.2016 | Business
Zak Mustapha

Here's what I say, "If you want people to talk about your startup, you need an awesome product and a sticky name." Because if your name can't be pronounced, is hard to remember or easy to be misspelled then you can kiss your hard product development efforts goodbye.

James Lecesne Shows His Absolute Brightness In His New Play The Absolute Brightness of Leonard Pelkey

Jeryl Brunner | Posted 09.23.2016 | Arts
Jeryl Brunner

Stepping onto the stage would be transforming for young James Lecesne as he hungered for more. "Theater saved my life," he explains.

Online Reviews Are the New Word of Mouth

Jorge Newbery | Posted 08.19.2015 | Home
Jorge Newbery

If you still find it possible to fathom that there was a time before the Internet, you may recall the days when books were either New York Times Bests...

The Most Powerful Force in Successful Advertising Campaigns

Damian Bazadona | Posted 05.28.2016 | Business
Damian Bazadona

There are three primary ingredients to building anticipation: low supply, high demand, and some kind of an advance commitment -- some moment of "waiting." I'm not talking about creative word-smithing or witty ad slicks. This is about being organizationally patient and strategic.

Why Support Stories Spread Like Wildfire

Gregory Ciotti | Posted 06.15.2015 | Business
Gregory Ciotti

Customers' words can either polish or stain your company's luster, and in a world where every customer has a microphone, by nature people will talk about you and your employees, products, or services.

Word Of Mouth: Real World "Going Viral"

Cassie Hughes | Posted 10.01.2014 | Business
Cassie Hughes

In the era of digital marketing, brands are increasingly focused on the latest trends from memes to consumer-generated content to mobile everything. F...

Boy Band Wants You To Show Them Love

Posted 09.10.2013 | Entertainment

UK boy band The Wanted debuted a new song off of the upcoming album "Word of Mouth" this week. Called "Show Me Love," the ballad has The Wanted's Max ...

Change Our Story: Stories

Peter Buffett | Posted 09.23.2013 | Impact
Peter Buffett

What we're really looking for is a new story -- a story to live in to. Not old stories to live out of. That takes some extraordinary imagination.

Unlock Your Online Network To Grow Your Business

Jay Gierak | Posted 09.07.2013 | Small Business
Jay Gierak

While the social web has been slow to deliver on all of its commercial promise, we are approaching a new era of trust, authenticity, personalization and eventually, commerce. Prepare your online foundation of connections, trusted reviews and broad presence for the opportunity, or risk being left behind!

Customer Service Meets Social Media

Michele Masterfano | Posted 08.12.2013 | Business
Michele Masterfano

Customer service has been on my mind lately. Bad customer service, that is. I recently cancelled a local newspaper, asking for a refund of the remai...

Unbundling Media: Why Microcontent Is the Future of Social Sharing

Valiant Lowitz | Posted 08.03.2013 | Technology
Valiant Lowitz

Online content may be shrinking in size, but opportunities to leverage social media for referred customers are definitely growing.

Want To Get Attention? Do Something Attention Worthy

Ruthie Schulder | Posted 04.24.2013 | Small Business
Ruthie Schulder

Consumers these days are so inundated with shiny ads and gadgets that often the most effective way to communicate to them with impact is to go back to the basics: a barbecue and slip 'n slide for rent in the heart of Manhattan.

The Reinvention Movement: It's Happening Everywhere

Russell C. Smith | Posted 07.17.2012 | Technology
Russell C. Smith

There are as many reasons to reinvent oneself, one's career, one's place in the world, the company one works for, the country one lives in, as there are people on Earth.

Accelerate Growth by Building Relationships and Social Trust

Daniel Burrus | Posted 09.10.2012 | Business
Daniel Burrus

Likewise, if competing brands all say they have the lowest price or the best deals, obviously only one claim can be true. The rest are stretching the truth. How do consumers find out who is telling the truth?

Before It's Too Late: Rethinking the Daily Deals Business Model

Dave Gilbertson | Posted 06.19.2012 | Small Business
Dave Gilbertson

In the meteoric rise of the deals industry, local merchants have found that they receive once-and-done boatloads of deal-seekers. It's a world set up for the deal providers' success, not the local merchants,' and it must change.

Rod Kurtz

Ask Rod: How Can We Reach New Customers? | Rod Kurtz | Posted 01.02.2012 | Small Business

Sure, you've got some loyal customers. But how do you get them to spread the word to new ones? And there's no better advertising than free advertis...

How My Business Grew Via Word of Mouth Marketing

Don McNay | Posted 12.19.2011 | Business
Don McNay

Many businesses can prosper by word of mouth advertising. Kentucky Guardianship Administrators (a group I founded and own) is one that did.

The Secret Menu -- If You Have to Ask, You'll Never Know

Nate Pollak | Posted 01.30.2012 | San Francisco
Nate Pollak

What's cooler than knowing something that nobody else does? Ordering and eating something that nobody else knows about, of course.

What Makes You Buy a Book?

Randy Susan Meyers | Posted 10.21.2011 | Home
Randy Susan Meyers

What makes you buy a book? Is it different from what makes you watch a movie? It seems so, because it's so private -- just you and the bookseller or librarian -- or, these days, as likely, your computer.

4 Biggest Mistakes Small Businesses Make With Social Media

Robbin Phillips | Posted 05.25.2011 | Business
Robbin Phillips

Hate to disappoint, but social media tools are not magical. Yes, connecting with customers on a deep level can pay off big time. But it can also backfire.

Zappos CEO: How To Build A Brand Through Customer Service

Tony Hsieh | Posted 05.25.2011 | Business
Tony Hsieh

From Delivering Happiness: A Path to Passion, Profits and Purpose by Tony Hsieh. Over the years, the number one driver of our growth at Zappos has be...

My Marital Status: Blurry

April Rudin | Posted 05.25.2011 | Divorce
April Rudin

My husband and I separated residences after a long marriage during which we led lives completely divorced from each other. We are still married now a...

Word of Mouth Marketing -- Powerful Messaging Via an Affordable Medium

April Rudin | Posted 05.25.2011 | Business
April Rudin

Word of mouth marketing is a medium which allows for powerful yet affordable messages to be spread through the consumer world.

The Science of Buzz

Nathan Bransford | Posted 05.25.2011 | Home
Nathan Bransford

I recently had an opportunity to hear about a fascinating study that suggests the enormous potential in harnessing the power of the Internet to finally quantify word of mouth.

No More Verdicts From On High: Are Book Reviewers Changing To Keep Up With The Age Of Engagement?

The Cleveland Plain Dealer | Karen Long | Posted 05.25.2011 | Home

This year, the conversation was mellower. Participants in the National Book Critics Circle panel on the future of book reviews chatted about e-galley...