Carly Simon admits she's a bit of a recluse who goes through fads of eating certain foods for long stretches of time. She calls it her healthy little secret. "It's been this for the past year and a half." She suddenly stops herself.
Movies are magical. The good ones hold you captive in a great story, to a different time and place, and then bring you back home. In two hours, they leave you changed, having learned new things and lived a different life.
Authenticity is what turns a pretty picture into a priceless work of art. Likewise it is what people look for -- or should -- in their personal relationships. I believe this holds true for our relationships with businesses as well.