American sports fans have a tendency to rally around grit, teamwork and hustle. We like teams that fight and claw even when the chips are down. That was the beauty of Team USA 2014 at the World Cup. Lacking a superstar other than it's goalie Tim Howard, the feisty American side personified what we so desperately hoped it would. And yet, it didn't matter if you were a soccer fan or even a sports fan this time around.
Forty years on, the valley is not for everyone anymore. As with everything else in the mega event, the FIFA Fan Fest thrives in the concept of a VIP space, where people are left out if they're not inside avidly consuming. That's the concept of a city that FIFA is promoting. It's like it's crying out loudly over and over again: "No, this is not a public space -- and the World Cup is definitely not a public event."