The referees left a bitter taste in everyone's mouth with their horrible officiating. On the bright side, it forced big boss Sepp Blatter to accept the fact that FIFA needs to implement technology to control the game.
While sport is one of the most beautiful institutions that exists it often diverts our attention from more pressing issues that reside in the world. Optimistically, many at the World Cup seek to help shape the new South Africa.
Despite some legitimate criticisms of the horns, the vuvuzela is all about South African pride. It has become a huge part of the country's identity and it has united a people. It's not time to silence the noisemaker.
When I think about the media opportunities that a World Cup stage provides, I see a missed opportunity. Shame on FIFA for not supporting the host country in at least shining a light on urgent social issues.
As we celebrate the Cup's arrival in the cradle of civilization, there are realities that would be insane to ignore. To paraphrase an old African saying, "When the elephants party, the grass will suffer."
Here is an introduction to the four teams in Group A. This is the barely-managed-to-qualify group and, for France, Uruguay and Mexico: really lucky to have been drawn into this particular group. Here's why.