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(VIDEO) WPP's BuzzFeed Residency Driven By Data: GroupM's Norman

Andy Plesser | Posted 09.12.2015 | Media
Andy Plesser

What does the flow of attention across social platforms and news article look like when it is actually happening? That's what WPP's advertising clients may get to find out, thanks to the ad holding group's new partnership with BuzzFeed.

(VIDEO) Big Changes in the Values of Brands Powered by Geography and Technology, Sir Martin Sorrell

Andy Plesser | Posted 07.30.2015 | Business
Andy Plesser

In the past 10 years, since the WPP-owned global brand consultancy Millward Brown has tracked the value of brands with its BRANDZ 100 rankings, there ...

(VIDEO) WPP's Sorrell Wants Nikkei to Make FT More Ad-Friendly

Andy Plesser | Posted 07.24.2015 | Media
Andy Plesser

It was a WPP agency that devised The Financial Times' once-famous marketing slogan, "No FT, no comment." So, what does WPP CEO Sir Martin Sorrell thin...

(VIDEO) WPP Launches Content Agency with Daily Mail and Snapchat

Andy Plesser | Posted 06.23.2015 | Media
Andy Plesser

CANNES - WPP is "placing its bets" with a variety of investments and initiatives outside what has been typically been a media holding company, explai...

(VIDEO) "This Is the Year of Addressable TV, It Is Totally Transformational": GroupM's Gotlieb

Andy Plesser | Posted 06.18.2015 | Media
Andy Plesser

The opportunity for advertisers to deliver TV ads to specific homes, via cable and satellite boxes and connected TV's is "totally transformational" an...

(VIDEO) WPP's Xaxis Launches "Light Reaction," a Mobile Performance Unit

Andy Plesser | Posted 06.04.2015 | Technology
Andy Plesser

In other developments, Lesser says that Xaxis is growing its direct business with marketers who work directly with Xaxis.  He says the direct business in the U.S. accounts for $75 million in annual revenue.

(VIDEO) Martin Sorrell's 'Near-Death Experience' And Bouncing Back From Mistakes

Andy Plesser | Posted 06.04.2015 | Business
Andy Plesser

When Martin Sorrell bought in to WPP in 1985, it was the start of a journey that would end up making the world's largest advertising holding group. What most people probably don't know, however, is that, along the way, Sorrell nearly made a very costly mistake.

Secrets of a Career Climb: Make Shit Happen, Deal When It Does

Jim Treacy | Posted 06.01.2015 | Business
Jim Treacy

Embrace your scars. When you have something to offer you'll be sought. The person who wants something least holds the stronger position. Living the dream is never giving in to adversity -- hold ground, then bounce back.

(VIDEO) Data and Analytics to Take the Main Stage in Cannes, MEC's Carl Fremont on Why it Matters

Andy Plesser | Posted 05.18.2015 | Business
Andy Plesser

Data, analytics and programmatic advertising have been part of the conversation at Cannes Lions for the past couple of years. The dialogue has taken p...

Persistence And Pivoting: Keys to Success for Videology's Scott Ferber (VIDEO)

Andy Plesser | Posted 05.23.2015 | Business
Andy Plesser

This time last year, Forbes magazine wrote Scott Ferber "has what it takes to be world-class business builder." After all, six years after founding the online ad network with his brother in 1998, a 35-year-old Ferber sold the company to AOL for a hefty $495m.

(VIDEO) Sir Martin Sorrell on Transformation of Advertising and of WPP

Andy Plesser | Posted 05.19.2015 | Business
Andy Plesser

What does a $31 billion market cap earn the world's largest ad agency holding group? A status as amongst the most diversified and forward-thinking of...

(VIDEO) Making the "Media Revolution:" IPG's Roth, WPP's Sorrell, AOL's Armstrong and GroupM's Gotlieb

Andy Plesser | Posted 04.26.2015 | Media
Andy Plesser

The role of the media agency is dramatically changing with entrance of "biased" tech companies, says Michael I. Roth, CEO of Interpublic Group. He say...

(VIDEO) Making the "Media Revolution:" IPG's Roth, WPP's Sorrell, AOL's Armstrong and GroupM's Gotlieb

Andy Plesser | Posted 04.26.2015 | Media
Andy Plesser

The role of the media agency is dramatically changing with entrance of "biased" tech companies, says Michael I. Roth, CEO of Interpublic Group. He say...

(VIDEO) Xaxis Joins Beet.TV for Video Series of Industry Influencers

Andy Plesser | Posted 04.01.2015 | Business
Andy Plesser

Beet.TV has begun production of a 50-part series of personal interviews with noted advertising and media luminaries. These will be short videos of ind...

(VIDEO) Sorrell's Forecast: 2015 Will Be A Bit Better Than 2014

Andy Plesser | Posted 03.15.2015 | Business
Andy Plesser

LAS VEGAS -- Don't go expecting any major bumps in the economic road in the year ahead. The CEO of the world's biggest ad agency holding group, WPP, s...

Living in a Digital World We Can Be Proud of - Ideas and Idealism at WPP's Stream Africa

Wim van der Beek | Posted 03.14.2015 | Technology
Wim van der Beek

The best way to share inspiration is to tell the stories that get us excited about living in a digital world we can be proud of.

(VIDEO) WPP's Sorrell Bets on Sports Value With Bruin Investments

Andy Plesser | Posted 03.09.2015 | Business
Andy Plesser

Advertising and communications agency holding group WPP's CEO Sir Martin Sorrell says the company has invested in new sports marketing firm Bruin Sports Capital to unify its broad offering for a live sports entertainment industry that will continue to boom.

(VIDEO) WPP Wants to Support an "Independent AdTech Ecosystem," Xaxis' CEO

Andy Plesser | Posted 03.01.2015 | Technology
Andy Plesser

This year, there was a dramatic rise in adtech "stacks," with Facebook's relaunch of Atlas and the expansion of Google's DSP business, but WPP wants t...

(VIDEO) WPP's Modi to Deliver "Addressable" TV Ads Programmatically with Videology

Andy Plesser | Posted 02.14.2015 | Business
Andy Plesser

Modi, the recently launched advanced TV unit of WPP's GroupM, is working with video adtech company Videology to deliver television advertising to spec...

The Structure Dilemma

Yuanbo Liu | Posted 01.25.2015 | Technology
Yuanbo Liu

The constant change which defines our industry today also requires constant creativity to deal with its ever evolving set of challenges. For the mind to contend with the unknown, it can benefit from the removal of parameters

Why Planned Serendipity Matters, and How 'Unconferencing' Is a Great Place to Start

Hamish Priest | Posted 01.16.2015 | Business
Hamish Priest

I've noticed two things about the ad game. First, we're a business that - on the surface - changes and moves at a fast pace.

Emerging Trends in Marketing -- Reflections From WPP's Stream

Jerry Nichols | Posted 01.07.2015 | Business
Jerry Nichols

I had the unique privilege to attend a recent WPP Stream conference, hosted by Sir Martin Sorrell and Yossi Vardi.

How to Fill an Empty White Board

David Sable | Posted 12.27.2014 | Business
David Sable

"EUREKA!!!!... I Have Found It!!!" The word "eureka" as an exclamation (and its meaning from the Greek) is attributed to Archimedes, who, according...

(VIDEO) WPP's Sorrell: We Are a Content Company

Andy Plesser | Posted 12.02.2014 | Business
Andy Plesser

Wikipedia may describe WPP as an "advertising and public relations company" - but CEO Sir Martin Sorrell has a much broader definition that that. Com...

(VIDEO) Martin Sorrell: Investment in AppNexus Allows WPP to Compete With Google and Facebook

Andy Plesser | Posted 11.30.2014 | Media
Andy Plesser

With its recent investment and technology exchange with AppNexus, WPP will  have the technology platform to compete against companies like Google's D...