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Persistence And Pivoting: Keys to Success for Videology's Scott Ferber (VIDEO)

Andy Plesser | Posted 03.24.2015 | Business
Andy Plesser

This time last year, Forbes magazine wrote Scott Ferber "has what it takes to be world-class business builder." After all, six years after founding the online ad network Advertising.com with his brother in 1998, a 35-year-old Ferber sold the company to AOL for a hefty $495m.

(VIDEO) Sir Martin Sorrell on Transformation of Advertising and of WPP

Andy Plesser | Posted 03.19.2015 | Business
Andy Plesser

What does a $31 billion market cap earn the world's largest ad agency holding group? A status as amongst the most diversified and forward-thinking of...

(VIDEO) Making the "Media Revolution:" IPG's Roth, WPP's Sorrell, AOL's Armstrong and GroupM's Gotlieb

Andy Plesser | Posted 02.24.2015 | Media
Andy Plesser

The role of the media agency is dramatically changing with entrance of "biased" tech companies, says Michael I. Roth, CEO of Interpublic Group. He say...

(VIDEO) Making the "Media Revolution:" IPG's Roth, WPP's Sorrell, AOL's Armstrong and GroupM's Gotlieb

Andy Plesser | Posted 02.24.2015 | Media
Andy Plesser

The role of the media agency is dramatically changing with entrance of "biased" tech companies, says Michael I. Roth, CEO of Interpublic Group. He say...

(VIDEO) Xaxis Joins Beet.TV for Video Series of Industry Influencers

Andy Plesser | Posted 04.01.2015 | Business
Andy Plesser

Beet.TV has begun production of a 50-part series of personal interviews with noted advertising and media luminaries. These will be short videos of ind...

(VIDEO) Sorrell's Forecast: 2015 Will Be A Bit Better Than 2014

Andy Plesser | Posted 03.15.2015 | Business
Andy Plesser

LAS VEGAS -- Don't go expecting any major bumps in the economic road in the year ahead. The CEO of the world's biggest ad agency holding group, WPP, s...

Living in a Digital World We Can Be Proud of - Ideas and Idealism at WPP's Stream Africa

Wim van der Beek | Posted 03.14.2015 | Technology
Wim van der Beek

The best way to share inspiration is to tell the stories that get us excited about living in a digital world we can be proud of.

(VIDEO) WPP's Sorrell Bets on Sports Value With Bruin Investments

Andy Plesser | Posted 03.09.2015 | Business
Andy Plesser

Advertising and communications agency holding group WPP's CEO Sir Martin Sorrell says the company has invested in new sports marketing firm Bruin Sports Capital to unify its broad offering for a live sports entertainment industry that will continue to boom.

(VIDEO) WPP Wants to Support an "Independent AdTech Ecosystem," Xaxis' CEO

Andy Plesser | Posted 03.01.2015 | Technology
Andy Plesser

This year, there was a dramatic rise in adtech "stacks," with Facebook's relaunch of Atlas and the expansion of Google's DSP business, but WPP wants t...

(VIDEO) WPP's Modi to Deliver "Addressable" TV Ads Programmatically with Videology

Andy Plesser | Posted 02.14.2015 | Business
Andy Plesser

Modi, the recently launched advanced TV unit of WPP's GroupM, is working with video adtech company Videology to deliver television advertising to spec...

The Structure Dilemma

Yuanbo Liu | Posted 01.25.2015 | Technology
Yuanbo Liu

The constant change which defines our industry today also requires constant creativity to deal with its ever evolving set of challenges. For the mind to contend with the unknown, it can benefit from the removal of parameters

Why Planned Serendipity Matters, and How 'Unconferencing' Is a Great Place to Start

Hamish Priest | Posted 01.16.2015 | Business
Hamish Priest

I've noticed two things about the ad game. First, we're a business that - on the surface - changes and moves at a fast pace.

Emerging Trends in Marketing -- Reflections From WPP's Stream

Jerry Nichols | Posted 01.07.2015 | Business
Jerry Nichols

I had the unique privilege to attend a recent WPP Stream conference, hosted by Sir Martin Sorrell and Yossi Vardi.

How to Fill an Empty White Board

David Sable | Posted 12.27.2014 | Business
David Sable

"EUREKA!!!!... I Have Found It!!!" The word "eureka" as an exclamation (and its meaning from the Greek) is attributed to Archimedes, who, according...

(VIDEO) WPP's Sorrell: We Are a Content Company

Andy Plesser | Posted 12.02.2014 | Business
Andy Plesser

Wikipedia may describe WPP as an "advertising and public relations company" - but CEO Sir Martin Sorrell has a much broader definition that that. Com...

(VIDEO) Martin Sorrell: Investment in AppNexus Allows WPP to Compete With Google and Facebook

Andy Plesser | Posted 11.30.2014 | Media
Andy Plesser

With its recent investment and technology exchange with AppNexus, WPP will  have the technology platform to compete against companies like Google's D...

(VIDEO) WPP Ups Investment in AppNexus as "The only alternative to align with Facebook or Google," Martin Sorrell

Andy Plesser | Posted 11.22.2014 | Business
Andy Plesser

WPP, the world's largest adverting holding company is upping its investment in ad tech company AppNexus with a $25 million investment and will use the...

Shopping in Portlandia

Jon Bird | Posted 10.15.2014 | Business
Jon Bird

Hip. Seriously hip. Hilariously hip. Hipper than the hippest hipsters in Brooklyn, and that's hyper hip. I'm talking about Portland, Oregon a compact, very livable, and very cool city in the Pacific Northwest of the United States.

(VIDEO) If "Content Is King," then "Distribution is Queen" as Paid Media is Essential, Mindshare Entertainment Prez David Lang

Andy Plesser | Posted 09.27.2014 | Media
Andy Plesser

Mindshare, the media agency within WPP, has created some 250 branded campaigns for video and television over the past 9 years, says David Lang, Chief ...

(VIDEO) Beet.TV's "The Road to Cannes" Begins Production in London Next Week

Andy Plesser | Posted 07.09.2014 | Business
Andy Plesser

The scope of Cannes Lions will grow this year with a wave of new participants from  Silicon Valley, Hollywood  and other sectors, says Philip Thomas...

The Future of Cigarettes

Diana Tsai | Posted 05.28.2014 | Business
Diana Tsai

Let's go take on the tobacco industry, because if we're going to smoke, let's make damn well sure it makes us live longer.

Why Every Technology Executive Should Spend (at Least) a Week a Quarter in Asia

Mark Read | Posted 03.28.2014 | Business
Mark Read

It's too easy when you spend your time shuttling between London, New York and San Francisco to forget that there's a whole other world out there. A wo...

A Stream of Consciousness

Michelle Froah | Posted 05.28.2014 | Business
Michelle Froah

I was excited and yet anxious when I received my first invitation to WPP's Stream Un-Conference. This came from two places - first, what in the world was an un-conference and second, would I be outnumbered, as someone on the client-side, by creative and media agencies?

All Great Things Need the Combination of Dust and Magic

Mike Smollan | Posted 05.28.2014 | Business
Mike Smollan

Dust being the grind work and magic, well, magic being the power of unhindered creativity. We need both if only to remind us the importance of the other.

The Power of Un-structured Wisdom

Ken Hong | Posted 05.28.2014 | Media
Ken Hong

Instead of politely waiting for you to finish your speech as a normal presentation, the Streamers would actively ask questions, throw in different opi...