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(VIDEO) From Mississippi Teenage DJ to Media Mogul, the Amazing Journey of Bob Pittman

Andy Plesser | Posted 08.27.2015 | Media
Andy Plesser

Now the chairman and CEO of iHeartMedia, Inc., Bob Pittman got his start in the media business as a 15-year-old disc jockey in Mississippi, where he g...

(VIDEO) Xaxis' Grether Expects Programmatic TV Early In 2016

Andy Plesser | Posted 08.17.2015 | Business
Andy Plesser

So far, "programmatic" technologies for targeting and automating online ad buying have revolutionized the display ad segment. They have also made big...

(VIDEO) Forbes CEO Perlis Sees Gold In Collision Of Creativity And Tech

Andy Plesser | Posted 08.07.2015 | Media
Andy Plesser

CANNES -- When Mike Perlis decided to accept the invitation to become the first CEO of Forbes Media from outside the Forbes dynasty, many industry in...

(VIDEO) A "Whole New World" of Video Advertising Coming to Comcast/NBCU, Driven by Set-Top Data

Andy Plesser | Posted 07.30.2015 | Media
Andy Plesser

CANNES - Comcast's data from its twenty millions set-top boxes, coupled with marketers' first party data, will create a "whole new world" for NBC Univ...

(VIDEO) Careers in AdTech Will Be Powered by Digital Transformation, AOL CEO Tim Armstrong

Andy Plesser | Posted 07.30.2015 | Business
Andy Plesser

Less than 10 percent of e-commerce and advertising is powered digitally --  but that will inevitably change. And the looming transformation will pro...

(VIDEO) Millennials Will Transform the Way Agencies Work: JWT's Jeffrey

Andy Plesser | Posted 07.24.2015 | Business
Andy Plesser

When considering setbacks over the course of his career, J. Walter Thompson's Non-Executive Chairman Bob Jeffrey thinks of losing accounts, which he a...

(VIDEO) Oculus, Microsoft HoloLens, Snapchat and the Inevitable Transformation of Media: Daily Mail's Steinberg

Andy Plesser | Posted 07.22.2015 | Media
Andy Plesser

CANNES -- When considering the future of media over the next decade, the Daily Mail's North America CEO Jon Steinberg thinks we have to be open to wha...

(VIDEO) The Future Is the Vast, Unconnected World: Facebook's Everson

Andy Plesser | Posted 07.22.2015 | Technology
Andy Plesser

These days, Pets.com is part of Internet folklore - an early dot.com juggernaut that, in its mission to sell pet supplies direct to consumers, burne...

(VIDEO) UniWorld's Byron Lewis On How a Radio Soap Opera Saved His Agency

Andy Plesser | Posted 07.21.2015 | Business
Andy Plesser

Byron Lewis formed UniWorld Group, an African-American and multi-cultural agency, in 1969. But seven or eight years later, his venture capital was run...

(VIDEO) Weather's David Kenny On Why Averages Aren't Useful in Data Analysis

Andy Plesser | Posted 07.21.2015 | Media
Andy Plesser

CANNES -- In one form or another, David Kenny's career has been all about data, from the advertiser, agency and publisher perspective. Now The Weathe...

(VIDEO) Ad Agencies Will Have Renaissance Amid Math and Magic: iHeartRadio's Pittman

Andy Plesser | Posted 07.16.2015 | Media
Andy Plesser

CANNES  -- Over the last year, with more brands embracing ad tech platforms to undertake advertising activity themselves, and as more top-tier bran...

(VIDEO) Time Inc. CEO Ripp Sees Media Future 'All Up For Grabs'

Andy Plesser | Posted 07.16.2015 | Media
Andy Plesser

CANNES - Joe Ripp has seen about as many incarnations of Time Inc. as there have been in the digital era. Joining in 1985 as an assistant comptroller,...

(VIDEO) Civolution's Teletrax Focuses On TV-Synced Digital Ads

Andy Plesser | Posted 07.09.2015 | Business
Andy Plesser

CANNES -- After Philips bought out its part-owned UK video watermarking company Teletrax in 2008, it rolled it up in to a new unit called Civolutio...

(VIDEO) "Xaxis Sync" Reached Short List at Cannes Lions: Caspar Schlickum Explains Why it Matters

Andy Plesser | Posted 07.03.2015 | Technology
Andy Plesser

CANNES - Powering real-time advertising buying is determined  by a number of signals, including data on which commercials are being aired at a parti...

(VIDEO) Success and Failure Are Two Sides Of Same Coin: AOL's Armstrong

Andy Plesser | Posted 06.15.2015 | Business
Andy Plesser

What could have been a crushing humiliation that put him off media entrepreneurship for life instead become a learning experience that spurred him forward. "Success and failure are two sides of the same coin," he now says, succinctly.

(VIDEO) To Find Success, "Embrace Failure," Laura Desmond Urges

Andy Plesser | Posted 06.15.2015 | Business
Andy Plesser

CHICAGO -- Embrace failure. It's often possible to learn more from mistakes and pitfalls than from victories. That's the advice of Laura Desmond, CE...

(VIDEO) AppNexus' Brian O'Kelley on Starting Over and Finding Success

Andy Plesser | Posted 06.19.2015 | Technology
Andy Plesser

When Brian O'Kelley was fired from Right Media after its sale to Yahoo because of a major disagreement about the direction the company had been being taken in, he considered whether he should retire or maybe become a venture capitalist. Instead, later in 2007, he decided to start something new.

(VIDEO) Susan Lyne on Consumer Behavior, Women in Business, & Magazines

Andy Plesser | Posted 06.08.2015 | Media
Andy Plesser

Watch the consumer. Always keep an eye on how she is changing. That's the advice on how to thrive and survive in the media business from a veteran and a luminary who has shepherded TV networks, designer goods e-commerce sites and now a venture fund.

(VIDEO) DDB's Reinhard on How Persistence Won Back the McDonald's Account

Andy Plesser | Posted 06.08.2015 | Media
Andy Plesser

More than most people, Keith Reinhard knows that persistence pays off.

(VIDEO) Koplovitz on Infinite Possibilities of Worldwide Digital Access

Andy Plesser | Posted 06.04.2015 | Business
Andy Plesser

A change of this magnitude will create the need for more programs, services, health care and other opportunities. Specifically, Koplovitz expects the delivery of health care services online will blossom.

(VIDEO) WPP's Xaxis Launches "Light Reaction," a Mobile Performance Unit

Andy Plesser | Posted 06.04.2015 | Technology
Andy Plesser

In other developments, Lesser says that Xaxis is growing its direct business with marketers who work directly with Xaxis.  He says the direct business in the U.S. accounts for $75 million in annual revenue.

(VIDEO) Martin Sorrell's 'Near-Death Experience' And Bouncing Back From Mistakes

Andy Plesser | Posted 06.04.2015 | Business
Andy Plesser

When Martin Sorrell bought in to WPP in 1985, it was the start of a journey that would end up making the world's largest advertising holding group. What most people probably don't know, however, is that, along the way, Sorrell nearly made a very costly mistake.

(VIDEO) Interpublic's Roth's Journey and Advice for Career Success in the Ad Biz

Andy Plesser | Posted 06.04.2015 | Business
Andy Plesser

Interpublic Group CEO Michael I. Roth took an unusual path to the top of the ad industry. He was a tax attorney and then an insurance executive and was running Mutual of New York before he came to IPG in 2005.

(VIDEO) Media's Future Is 'Infinite Choice Meets Personalization': TiVo's Rogers

Andy Plesser | Posted 05.18.2015 | Business
Andy Plesser

In his career, Tom Rogers has overseen countless TV channels, hundreds magazines and thousands of websites. Now he just wants to run one channel -...

(VIDEO) Xaxis Deal 'Critical' To AppNexus' Future: CEO O'Kelley

Andy Plesser | Posted 05.18.2015 | Technology
Andy Plesser

Last year's deal in which WPP's Xaxis programmatic unit divested its ad-serving technology to ad tech outfit AppNexus was forged in the snowy hills of...