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Xaxis

(VIDEO) Too Much Money Fueling Ad-Tech Chaos: IAB's Rothenberg

Andy Plesser | Posted 04.14.2015 | Media
Andy Plesser

Sometimes, it takes a former reporter to tell you straight. Even if you don't like the sound of what Randall Rothenberg has to say, the Interactive Advertising Bureau (IAB) president and CEO has a sharp and timely view from his vantage point at the top of the online ad industry.

(VIDEO) David Bell on Luck and Mentors

Andy Plesser | Posted 04.10.2015 | Business
Andy Plesser

In his long career in advertising, David Bell, Chairman Emeritus of Interpublic Group, considers himself fortunate for lucky strokes and great mentor...

(VIDEO) Ogilvy's Shelly Lazarus on Long-Term Career Success

Andy Plesser | Posted 03.30.2015 | Business
Andy Plesser

When advertising veteran Shelly Lazarus began her career more then 40 years ago, marketers dreamed then about truly being able to communicate one to o...

(VIDEO) AOL CEO Armstrong Looks Ahead to a Consumer-Centric Economy

Andy Plesser | Posted 03.30.2015 | Business
Andy Plesser

If you heard the economy was about to go in to "reverse", you would probably be pretty worried. But consumers should actually welcome the coming era ...

Persistence And Pivoting: Keys to Success for Videology's Scott Ferber (VIDEO)

Andy Plesser | Posted 03.24.2015 | Business
Andy Plesser

This time last year, Forbes magazine wrote Scott Ferber "has what it takes to be world-class business builder." After all, six years after founding the online ad network Advertising.com with his brother in 1998, a 35-year-old Ferber sold the company to AOL for a hefty $495m.

(VIDEO) Viewability Will Hike Online Ad Prices: Xaxis' Chair David J. Moore

Andy Plesser | Posted 03.19.2015 | Business
Andy Plesser

Advertisers' quest for buying only ads that can be viewed by human users may end up costing them more to advertise in the long run, says an influentia...

(VIDEO) Sir Martin Sorrell on Transformation of Advertising and of WPP

Andy Plesser | Posted 03.19.2015 | Business
Andy Plesser

What does a $31 billion market cap earn the world's largest ad agency holding group? A status as amongst the most diversified and forward-thinking of...

(VIDEO) Making the "Media Revolution:" IPG's Roth, WPP's Sorrell, AOL's Armstrong and GroupM's Gotlieb

Andy Plesser | Posted 02.24.2015 | Media
Andy Plesser

The role of the media agency is dramatically changing with entrance of "biased" tech companies, says Michael I. Roth, CEO of Interpublic Group. He say...

(VIDEO) Making the "Media Revolution:" IPG's Roth, WPP's Sorrell, AOL's Armstrong and GroupM's Gotlieb

Andy Plesser | Posted 02.24.2015 | Media
Andy Plesser

The role of the media agency is dramatically changing with entrance of "biased" tech companies, says Michael I. Roth, CEO of Interpublic Group. He say...

(VIDEO) "We Are Not a Trade Desk," We are a Media Company, Xaxis Chairman David J. Moore

Andy Plesser | Posted 02.20.2015 | Media
Andy Plesser

FORT LAUDERDALE -  WPP's Xaxis unit is not a trade desk, but is a media company much like AOL or Yahoo.  It  is a "line item" for agency media plan...

(VIDEO) Xaxis Joins Beet.TV for Video Series of Industry Influencers

Andy Plesser | Posted 04.01.2015 | Business
Andy Plesser

Beet.TV has begun production of a 50-part series of personal interviews with noted advertising and media luminaries. These will be short videos of ind...

(VIDEO) A Wonderful, Unexpected Run/Walk to Fight Cancer with Tracey Scheppach and David Moore

Andy Plesser | Posted 04.01.2015 | Impact
Andy Plesser

FORT LAUDERDALE -  Cancer has touched so many of us -- and sometimes it hits very close to home.  Such is the case for SMG's EVP Tracey Scheppach wh...

(VIDEO) WPP Wants to Support an "Independent AdTech Ecosystem," Xaxis' CEO

Andy Plesser | Posted 03.01.2015 | Technology
Andy Plesser

This year, there was a dramatic rise in adtech "stacks," with Facebook's relaunch of Atlas and the expansion of Google's DSP business, but WPP wants t...

(VIDEO) The Next Big Thing at WPP Digital: 'Creative Optimization'

Andy Plesser | Posted 02.20.2015 | Media
Andy Plesser

Moore sees the most promising opportunity in digital media around "creative optimization," meaning the customization of creative advertising in realtime, as it is consumed.  While some vendors are making progress in this field, there is much more to be developed.  He sees this new medium emerging in 2016.

(VIDEO) Programmatic Tech has Disrupted the Media Agency Model, Analyst O'Connell

Andy Plesser | Posted 01.06.2015 | Media
Andy Plesser

NAPA, CA -- The rise in programmatic advertising has been tremendously disruptive the client - media agency relationship,  with many clients embracin...

(VIDEO) WPP's Xaxis is Powering Programmatic "Upfront" with TubeMogul

Andy Plesser | Posted 01.03.2015 | Business
Andy Plesser

NAPA, CA -  In order to guarantee valued inventory for its advertisers, Xaxis has implemented  a program to secure premium publishing supply through...

(VIDEO) Synching Mobile Ads to TV Commercials, Now as a "Conquest"

Andy Plesser | Posted 11.08.2014 | Media
Andy Plesser

LONDON - Civolution, the audio content recognition company (ACR), has been finding traction with partners including the WPP media agency Xaxis in powe...

(VIDEO) Xaxis' Ad-Synch Product Rolls Out in Nine Markets: "It Captures the Imagination of our Clients" EMEA Chief Schlickum

Andy Plesser | Posted 11.02.2014 | Media
Andy Plesser

LONDON - It's a bit like finding the "lost GRP," says  Caspar Schlickum, CEO of Xaxis EMEA, explaining the value of the agency's new ad-synch product...

(VIDEO) Xaxis Combats TV Distraction With Synchronized Mobile Ads

Andy Plesser | Posted 07.20.2014 | Media
Andy Plesser

LONDON -- Now that TV viewers are using mobile devices to distract themselves from TV ads, GroupM's data-driven Xaxis unit is trying to bring those...

(VIDEO) Xaxis' Brian Gleason: Creative Is A 'Big Hole' For Digital Video Ads

Andy Plesser | Posted 04.12.2014 | Media
Andy Plesser

Ad campaign creativity has been lost in the multi-platform digital age as advertisers have rushed to cram their broadcast ads in to a range of very di...

Xaxis' Hanlon: Verification Is Key Driver Of Video CPMs

Andy Plesser | Posted 03.05.2014 | Media
Andy Plesser

The apparent shortage of premium video inventory against which brands can advertise is being driven in part by insufficient verification for who is re...

YouTube's Skippable Ads Keep 50% More Viewers

Andy Plesser | Posted 03.01.2014 | Technology
Andy Plesser

Putting users in control can put publishers at an advantage, it seems. Google's TrueView video ad format may let users skip YouTube pre-roll ads - but...

WPP Has "Largest Programmatic Media Platform" with Xaxis and 24/7 Real Media Merger

Andy Plesser | Posted 02.17.2014 | Business
Andy Plesser

Automated advertising is about to be executed at some serious scale, after WPP this month announced it would merge its 24/7 Media unit's collection ...

WPP's GroupM Unit Says Half of Agency's Video Ads in EMEA are "Targeted"

Andy Plesser | Posted 01.25.2014 | Technology
Andy Plesser

LONDON - Videos is the fastest part of Xaxis, the data and technology of GroupM, media agency division of  WPP.  It has been a "watershed" year wher...