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Yahoo Advertising

Marissa Mayer's First Full Quarter Wasn't Too Shabby

AP | By MICHAEL LIEDTKE | Posted 03.31.2013 | Technology

SAN FRANCISCO (AP) — Yahoo got a little healthier during the last three months of 2012 as the long-suffering Internet company took advantage of high...

Ad Execs Threatened By Web

The New York Times | ERIC PFANNER | Posted 05.25.2011 | Business

The growing advertising ambitions of technology powerhouses like Google and Microsoft are creating alarm in the executive suites of ad agencies. At a...

Yahoo Gives Sneak Peek Into New Advertising Program

New York Times | Miguel Helft | Posted 05.25.2011 | Media

SUNNYVALE, Calif. -- Yahoo is beginning to pull the wraps off an online advertising system that the company said would help it and its partners drive ...