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Yahoo New Logo

Marissa Mayer Defends Yahoo Logo

The Huffington Post | Timothy Stenovec | Posted 09.12.2013 | Technology

SAN FRANCISCO -- Marissa Mayer is standing by the new -- and much maligned -- Yahoo logo that was unveiled last week. Speaking onstage during TechC...

404: Yahoo's Search For Its Identity Not Found

Ken Kilpatrick | Posted 11.09.2013 | Business
Ken Kilpatrick

Choosing a logo as a foundation to build the brand in the midst of a do-or-die turnaround campaign is akin to building a house on sand. It is not going to stand. Yahoo's distracted and misdirected branding focus may have gotten the pundits talking, but it hasn't nor will it solve the company's woes.

The Yahoo Logo You Were Never Supposed To See

The Huffington Post | Posted 09.09.2013 | Technology

Yahoo unveiled a new company logo last week, but it appears one of the designers who helped come up with the concept may have had other ideas. Aft...

Yahoo Unveils New Logo

AP | MICHAEL LIEDTKE | Posted 11.04.2013 | Technology

SUNNYVALE, Calif. -- Yahoo has refreshed its logo for the first time since shortly after the Internet company's founding 18 years ago. The new look u...