Employees want to be more than just employees. They want to be respected for their unique perspectives and experiences, feel connected emotionally to the purpose of their organizations and know how their contributions are driving their businesses forward.
That's welcome news to the jobs-starved economy. I say it's a natural progression of a truly ubiquitous business process. Social media started as a fad, then became a trend, and is now becoming fully integrated in the fabric of how we do business.
I'm going to make a prediction, right here; right now: This crowdsourcing phenomenon is just getting started and Yammer is just the beginning of what is sure to be a clown-car chase for the best companies in this sector.