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Despite What You've Heard, 2015 Is Not The Year of Personalization

BusinessCollective | Posted 08.28.2015 | Business

Plenty of news stories indicate that 2015 will finally be the year that marketers realize the value of personalization. While this makes sense in theory, my last few years in the industry have led me to disagree with this sentiment.

5 Secrets to Festival Marketing

Young Entrepreneur Council | Posted 08.28.2015 | Business
Young Entrepreneur Council

Alexis Levine founded Savvy Media at age 23, and launched her project #savvycity at insider events at film and music festivals across the world. Sund...

8 Financial Myths to Ignore

Young Entrepreneur Council | Posted 08.27.2015 | Business
Young Entrepreneur Council

It's easy to get caught in these outdated financial "tips" that do more harm than good for your business. These eight successful entrepreneurs set the record straight.

How to Gracefully Address a Client's Shortcomings

Young Entrepreneur Council | Posted 08.25.2015 | Business
Young Entrepreneur Council

As soon as I learned that our original solution wasn't working, I wanted to know what happened. Typically, when consulting engagements fail, we find that there are three culprits.

The Top 5 Headaches Today's Employers Face (And How You Can Address Them)

BusinessCollective | Posted 08.21.2015 | Business

Employers (like myself) juggle hundreds of problems at any given time, and having a crowded head makes it much more difficult to accomplish the tasks at hand efficiently.

Fast Is Not Enough -- Your Company Should Be Focusing on Hospitality

Young Entrepreneur Council | Posted 08.21.2015 | Business
Young Entrepreneur Council

What's the hardest part of fulfilling an obnoxious Starbucks order? Getting people to smile while doing so. Great service companies understand how to build a culture that embodies these principles.

Likability Will Make or Break Your Business

Young Entrepreneur Council | Posted 08.20.2015 | Business
Young Entrepreneur Council

The world is becoming more transparent. Social media and review sites allow people to voice their opinions with a megaphone. As a result, the best talent and prospective clients won't want to do business with you if your business has a bad online reputation.

Should Zirtual's Turmoil Scare You Away From Virtual Assistant Firms?

Young Entrepreneur Council | Posted 08.19.2015 | Business
Young Entrepreneur Council

Author Alfredo Atanacio is the co-founder of Uassist.ME. Virtual assistant startup Zirtual's sudden shutdown (and now, a class-action lawsuit) stun...

7 Changes All Entrepreneurs Struggling With Work-Life Balance Should Embrace

Young Entrepreneur Council | Posted 08.18.2015 | Business
Young Entrepreneur Council

Whether you're a student, a parent or an executive, finding the ideal balance between work and lifestyle is something we're all constantly striving to achieve. For the entrepreneur, however, achieving a work-life balance is the equivalent of walking the tightrope.

How Two 15-Minute Walks Daily During Work Has Increased Company Productivity by 30%

Young Entrepreneur Council | Posted 08.17.2015 | Business
Young Entrepreneur Council

I've found that that when my mind is put to rest, I return to work feeling refreshed and have a lot more energy to work with no distractions.

4 Key Steps to Consider When Implementing the Latest Technology

Young Entrepreneur Council | Posted 08.17.2015 | Business
Young Entrepreneur Council

Author Chuck Cohn is the CEO and founder of Varsity Tutors, the leading curated marketplace for private tutors. The company operates a curated end-to-...

7 Things to Look for in a Co-Working Space

BusinessCollective | Posted 08.14.2015 | Business

Looking for space to accommodate your growing team? Factors like amenities and friendly neighbors affect the overall work environment, so keep these seven things in mind when hunting for the perfect co-working space.

The Difference Between Hackers, Programmers, Engineers and Computer Scientists

Young Entrepreneur Council | Posted 08.13.2015 | Business
Young Entrepreneur Council

If you want to effectively clarify business needs and project goals, it's important to understand that these are not all the same thing (though someone who can program a computer can utilize different skills to achieve different outcomes).

How to Harness Creativity and Innovation in Your Career: 3 Tips I've Learned

Young Entrepreneur Council | Posted 08.12.2015 | Business
Young Entrepreneur Council

One thing I have learned about growing a business through my own experience co-founding a nontraditional marketing agency is that it's crucial to always keep thinking of new ways to be creative and innovative.

How Smart TVs Will Alter Small-Business Advertising Strategies

Young Entrepreneur Council | Posted 08.11.2015 | Business
Young Entrepreneur Council

Despite being the "gold standard," TV advertising has been clumsy, lumbering and only useful for the biggest brands. But we are at the beginning of a radical change.

Why A Trillion-Dollar Enterprise Practice Desperately Needs Disruption

Young Entrepreneur Council | Posted 08.10.2015 | Business
Young Entrepreneur Council

The software industry is moving fast, and I believe that tech leaders have to keep pace with not only what is being built but also how it's being built.

5 Recent Facebook Changes Every Business Owner Should Know About

BusinessCollective | Posted 08.07.2015 | Business

If you manage a business page on Facebook, you may find it's not easy keeping up with all of the latest updates and new features. Let's check out the five most recent Facebook changes you should know about.

3 Strategies to Achieve Balance in Your Business and Your Life

Young Entrepreneur Council | Posted 08.07.2015 | Business
Young Entrepreneur Council

Work-life balance might as well be a myth in today's business world. Technology has made it easier than ever to get stuff done, but has also made it more difficult to leave work at the office. Who can blame you for working when you get home at night?

Your Detractors Are Your Friends (and the Key to Improving Your Business)

Young Entrepreneur Council | Posted 08.06.2015 | Business
Young Entrepreneur Council

In order to figure out who your detractors are (and how they can help you improve your product or service), you need to honestly analyze your business and how you're running it. There's a reason that consumers are supporting your competitors.

Why Every Tech Startup Could Use Someone With Autism

Young Entrepreneur Council | Posted 08.06.2015 | Business
Young Entrepreneur Council

Behind the curtain of these iconic tech companies and their extroverted leaders is a specialized group of software testers working with precision in a field of zero recognition. And many of them are on the autism spectrum.

Creating a Healthy Office Should Be About Culture, Not Perks

Young Entrepreneur Council | Posted 08.05.2015 | Business
Young Entrepreneur Council

It's no secret why companies are piling on the wellness offers. Studies show the millennial generation, one of the biggest sources of new talent, consider eating right and exercising an important daily pursuit.

7 Morning Habits to Be Happier at Work

BusinessCollective | Posted 08.10.2015 | Business

It all starts with your morning: rather than waking up on the wrong side of the bed, start with calm positivity. Whether you're an early riser who finds enjoyment in the early hours of the day, or a night owl who falls asleep already dreading the sound of the alarm, these seven morning habits will form the basis of a happy and productive workday.

The Role of Email Marketing in Sales (Then, Today and Tomorrow)

Young Entrepreneur Council | Posted 07.31.2015 | Business
Young Entrepreneur Council

While personalized marketing and marketing automation are becoming the norm across industries, the future of email marketing may hold a lot of surprises for marketers and sales teams.

How to Give Better Feedback in Meetings

Young Entrepreneur Council | Posted 07.30.2015 | Business
Young Entrepreneur Council

Merely pointing out flaws comes across as egotistical. If you're going to point out the problems, also remember to offer up some solutions.

4 Pieces of Conventional Hiring Wisdom You Should Ignore

BusinessCollective | Posted 07.28.2015 | Business

My business partner Jeff and I recently hired our first full-time employee, and we were nervous. We knew that choosing the wrong employee could be a devastating hit to our business. Before extending an offer, we read a lot of research and talked to consultants about how to make a good hire. And ultimately, we went the other way on a lot of decisions.