People say that cycling is the new golf. Living in Colorado, that certainly seems to be the case. On a nice day, teams of cyclists head out for rides together on the more than 850 miles of paved bike trails and routes in and around the city. Last summer, I decided to at long last try to take my pursuits off road and learn to mountain bike in the foothills just to the west of Denver.
Connecting with customers is getting more and more challenging. Your consumers are getting smarter, refusing to listen to one more hard sell or pitch. And even though it seems like they're "connected" around the clock, all that technology they're hiding behind doubles as some excellent personal security.