Back in the old days when before the internet became widely popular, most people had to rely on the yellow pages for their information. They used to check out job ads and other ads in the yellow pages and also look for people or companies' contact details.
A telephone book came through our mail slot in London and landed with a bang on the floor. My 15-year-old son picked it up, inspected it and turned to me, puzzled: "What's that?" He asked. My husband and I stared back at him in disbelief.
I admit: I'm a tree hugger. A nature lover. A fresh air fanatic and avid recycler. So it's not a stretch that I'm incensed with the Yellow Pages. (Or rather "YP" -- brilliant brand refresh -- seriously. Much cooler now.)