Chinese marketers - indeed, marketers everywhere -- need to "rebuild" corporate structures to align assets. True, "pain from change" is unavoidable. But downward vortex of commoditization will be more difficult to bear.
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China's e-commerce scene is, like the Internet itself, a paradoxical combination of "democratic" people power and top-down "management."
Is China wrong to make economic reforms so slowly? Probably not. Despite having become the world's second largest economy, China is still a poor country on a purchase power parity (PPP) basis.
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