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Ymca of Greater New York

If It's a Contest, Who Wins? Brandraising vs. Fundraising

Gary Laermer | Posted 07.02.2014 | Impact
Gary Laermer

By marrying branding and fundraising, non-profits can achieve a strong, consistent and persuasive message, one that provides the "who" and the "what" -- and for supporters, the all-important "why."

5 Ways to Land -- And Stay -- On A Donor's Top-5 List

Gary Laermer | Posted 12.13.2013 | Impact
Gary Laermer

Let's face it. With thousands of organizations competing for donor dollars, it's more important than ever to develop a thoughtful and meaningful rel...

Keeping Youth Connected

Jack Lund | Posted 10.09.2013 | Impact
Jack Lund

There are 350,000 disconnected youths in the New York metro area -- greater than the national average -- whose lives are very different from their peers. These teens and young adults find themselves isolated from society; they're on the outside looking in.

Making Fitness "Click" for Teens

Lori Rose Benson | Posted 09.24.2013 | Impact
Lori Rose Benson

The question is, how can we empower and motivate children to keep exercising throughout their teen years? One way to get kids off the couch is to reach them where they already spend their time -- online.

Sandy: Six Months Later, Rebuilding and Renewal

Jack Lund | Posted 07.03.2013 | New York
Jack Lund

Like the waves that crash on its beaches, time after time over its 100-year history Coney Island and its amusement parks have been razed to the ground by fire and flood, only to rise like a phoenix from the ashes and return bigger and better than ever.

The Road to Youth Employment

Jack Lund | Posted 11.14.2012 | Impact
Jack Lund

The challenges that stand before young people as they emerge into a weak employment market have been well-documented. Perhaps less attention has been paid to the uphill battle that young people without a high school degree or GED face.