Jay Baer, of Convince and Convert, has a must-read new book called Youtility, in which he argues that because there's just so much, people are losing patience with all forms of promotion, offline and on.
Read Whole Story
When required to be brief, for example, we gain clarity about what we really mean -- or have to offer.
As much as the beguiling, expensive TV car ads featuring Shaquille O'Neal are memorable, a cheaply made public service announcement I heard on the radio years ago has stuck in my mind as much.
Get top stories and blog posts emailed to me each day..