Jay Baer, of Convince and Convert, has a must-read new book called Youtility, in which he argues that because there's just so much, people are losing patience with all forms of promotion, offline and on.
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When required to be brief, for example, we gain clarity about what we really mean -- or have to offer.
As much as the beguiling, expensive TV car ads featuring Shaquille O'Neal are memorable, a cheaply made public service announcement I heard on the radio years ago has stuck in my mind as much.
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