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Youtility

Make Yourself Useful: Create Marketing People Actually Want

Spencer Critchley | Posted 02.05.2014 | Business
Spencer Critchley

Jay Baer, of Convince and Convert, has a must-read new book called Youtility, in which he argues that because there's just so much, people are losing patience with all forms of promotion, offline and on.

How Quickly Can You Capture Their Attention?

Kare Anderson | Posted 10.08.2013 | Business
Kare Anderson

When required to be brief, for example, we gain clarity about what we really mean -- or have to offer.

4 Ways to Become More Frequently-Quoted

Kare Anderson | Posted 09.14.2013 | Media
Kare Anderson

As much as the beguiling, expensive TV car ads featuring Shaquille O'Neal are memorable, a cheaply made public service announcement I heard on the radio years ago has stuck in my mind as much.