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YuMe Targets Connected TV's with Custom Ads (VIDEO)

Andy Plesser | Posted 03.09.2016 | Technology
Andy Plesser

VIEQUES, PR --  YuMe is expanding its advertising operations around connected TV's with custom advertising -- meeting the advertising needs of marke...

(VIDEO) YuMe Expands Ad Alliance with Smart TV Makers

Andy Plesser | Posted 01.07.2016 | Technology
Andy Plesser

REDWOOD CITY, CA - Video adtech company YuMe was the first to integrate advertising directly to smart TV's in a major way with its activation with LG ...

(VIDEO) YuMe's DSP Joins Stack For Programmatic Boom

Andy Plesser | Posted 12.23.2015 | Technology
Andy Plesser

REDWOOD CITY, CA -- 2015 was the year in which YuMe, one of the many vendors bringing technology to bear on video advertising efficiency, launched a ...

(VIDEO) OTT Activations In Europe Are Catching Up: YuMe's Hanks

Andy Plesser | Posted 12.22.2015 | Technology
Andy Plesser

LONDON -- Smart TV sales revenue in Europe jumped 10.2% last year, according to GFU Connections for those TVs have historically been patchy, but now...

(VIDEO) YuMe's McLernon on "Full-Stack" Programmatic Offering and "Out-Stream" Video Unit

Andy Plesser | Posted 12.11.2015 | Business
Andy Plesser

REDWOOD CITY, CA -  YuMe, one of the earliest video advertising companies, has expanded its offering this year with a "full-stack" programatic soluti...

(VIDEO) YuMe Announces "Out-Stream" Offering as Part of "Full Stack" Solution

Andy Plesser | Posted 10.28.2015 | Technology
Andy Plesser

YuMe, one of the first video ad technology companies, has expanded its offering to publishers and advertisers with an "out-stream" video unit, the com...

(VIDEO) YuMe Focuses on Traffic Quality, Fraud Education

Andy Plesser | Posted 11.04.2014 | Technology
Andy Plesser

One of the best ways to combat online ad fraud is to understand the numbers. Online video ad platform YuMe said the issue of viewability is vital in t...

(VIDEO) YuMe w/ Nielsen Launch Tools to Measure Cross-Screen Reach

Andy Plesser | Posted 08.02.2014 | Business
Andy Plesser

In an effort to measure audiences effectively across screens, YuMe paired up with Nielsen to release a "reach calculator" to track ad reach across scr...

(VIDEO) YuMe's 'Reach Calculator,' Powered by Nielsen, Shows Impact Of Shifting Ad Dollars

Andy Plesser | Posted 08.02.2014 | Technology
Andy Plesser

If an advertiser moved 6% of its TV ad spending in to online video, how many more viewers would it reach? That's the question online ad tech outfit Y...

YuMe Household Targeting Tools Rolled out in UK

Andy Plesser | Posted 01.23.2014 | Technology
Andy Plesser

LONDON - Marketers who use household targeting can allocate their budgets to various screens, depending on which are most used by different consumers,...

Research: IPG Zeroes In On Tablet Video Users

Andy Plesser | Posted 10.27.2013 | Media
Andy Plesser

NEW YORK - The results of research which has indicated strong characteristics in favor of tablet video were obtained using techniques cut from tablets...

Brands Should Build Creative Specifically for Tablets, Study Reveals

Andy Plesser | Posted 10.22.2013 | Business
Andy Plesser

NEW YORK - Given the ad receptiveness of tablet viewers, brands should start building creative specifically for tablets, following some best practices...

Tablet Users More Attentive, Tablet Ads Generate Better Recall, IPG's Manatt

Andy Plesser | Posted 10.22.2013 | Technology
Andy Plesser

Videos ads on tablets often grab a viewer's attention more because tablets are highly personal devices and consumers are usually holding them in their...

CES: As Connected TV's Come of Age at CES, Advertising Formats will Follow, YuMe's Haslam

Andy Plesser | Posted 03.16.2013 | Technology
Andy Plesser

LAS VEGAS - At last year's CES, advertising on Internet-connected TV's was presented as an emerging opportunity. This year, major brands including A...

Report from CES: Connected TV's Have Come of Age

Andy Plesser | Posted 03.13.2013 | Technology
Andy Plesser

LAS VEGAS - At last year's CES, advertising on Internet-connect TV's was presented as an emerging opportunity. This year, major brands including Ame...

CES: LG Launches Google TV Integration (Video)

Andy Plesser | Posted 06.03.2013 | Technology
Andy Plesser

LAS VEGAS, LG Electronics has introduced the Google TV platform to its "smart" television, explains Matthew Durgin, Director, Smart TV Content Busines...

Video: Online Video Viewing Becoming a "Routine" for Many, Industry Consultant Mike Vorhaus

Andy Plesser | Posted 06.04.2013 | Technology
Andy Plesser

Online video is watched at least once a day 13% of all Internet users. For YuMe users, however, the number is much higher --about 49% of YuMe users* w...

Not Much "Cord-Cutting," But Many Young Adults are Starting Out Net Only, Nielsen's Howard Shimmel

Andy Plesser | Posted 06.04.2013 | Technology
Andy Plesser

Nielsen executive Howard Shimmel is the latest industry pundit to declare cord-cutting a myth, but did say that "cord-swapping" is occurring. He added...

Video: Visible Measures Has New Tool to Measure Impact of Branded Videos

Daisy Whitney | Posted 05.25.2011 | Technology
Daisy Whitney

NAPA, Calif -- Visible Measures just introduced a new tool for brands and agencies to measure how much "share of choice" their branded videos are earn...

Video: Video Ad Platform YuMe Has 1.5 Million "Banned" Sites on Blacklist

Andy Plesser | Posted 05.25.2011 | Technology
Andy Plesser

As many video publishers seek to syndicate their content and accompanying advertising to blogs and Web sites with embeddable players, some advertisers...

Video: Readies iPad App -- Maybe for Rachel Maddow?

Andy Plesser | Posted 06.07.2013 | Technology
Andy Plesser is readying the release of its first iPad App -- it will feature one show on the cable network, said Mark Marvel, at yesterday's Beet.TV Onl...

Advertisers Name Top Performing Emerging Sites and Online Ad Networks

Jack Myers | Posted 05.25.2011 | Business
Jack Myers

Collective Media, Undertone Networks and ValueClick Media offer advertisers the greatest value for the investment among 40 emerging online websites and ad network.