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(VIDEO) YuMe w/ Nielsen Launch Tools to Measure Cross-Screen Reach

Andy Plesser | Posted 06.02.2014 | Business
Andy Plesser

In an effort to measure audiences effectively across screens, YuMe paired up with Nielsen to release a "reach calculator" to track ad reach across scr...

(VIDEO) YuMe's 'Reach Calculator,' Powered by Nielsen, Shows Impact Of Shifting Ad Dollars

Andy Plesser | Posted 06.02.2014 | Technology
Andy Plesser

If an advertiser moved 6% of its TV ad spending in to online video, how many more viewers would it reach? That's the question online ad tech outfit Y...

YuMe Household Targeting Tools Rolled out in UK

Andy Plesser | Posted 01.23.2014 | Technology
Andy Plesser

LONDON - Marketers who use household targeting can allocate their budgets to various screens, depending on which are most used by different consumers,...

Research: IPG Zeroes In On Tablet Video Users

Andy Plesser | Posted 10.27.2013 | Media
Andy Plesser

NEW YORK - The results of research which has indicated strong characteristics in favor of tablet video were obtained using techniques cut from tablets...

Brands Should Build Creative Specifically for Tablets, Study Reveals

Andy Plesser | Posted 10.22.2013 | Business
Andy Plesser

NEW YORK - Given the ad receptiveness of tablet viewers, brands should start building creative specifically for tablets, following some best practices...

Tablet Users More Attentive, Tablet Ads Generate Better Recall, IPG's Manatt

Andy Plesser | Posted 10.22.2013 | Technology
Andy Plesser

Videos ads on tablets often grab a viewer's attention more because tablets are highly personal devices and consumers are usually holding them in their...

CES: As Connected TV's Come of Age at CES, Advertising Formats will Follow, YuMe's Haslam

Andy Plesser | Posted 03.16.2013 | Technology
Andy Plesser

LAS VEGAS - At last year's CES,  advertising on Internet-connected TV's was presented as an emerging opportunity.  This year, major brands ...

Report from CES: Connected TV's Have Come of Age

Andy Plesser | Posted 03.13.2013 | Technology
Andy Plesser

LAS VEGAS - At last year's CES,  advertising on Internet-connect TV's was presented as an emerging opportunity.  This year, major brands i...

CES: LG Launches Google TV Integration (Video)

Andy Plesser | Posted 06.03.2013 | Technology
Andy Plesser

LAS VEGAS, LG Electronics has introduced the Google TV platform to its "smart" television, explains Matthew Durgin, Director, Smart TV Content Bus...

Video: Online Video Viewing Becoming a "Routine" for Many, Industry Consultant Mike Vorhaus

Andy Plesser | Posted 06.04.2013 | Technology
Andy Plesser

Online video is watched at least once a day 13% of all Internet users. For YuMe users, however, the number is much higher --about 49% of YuMe users* w...

Not Much "Cord-Cutting," But Many Young Adults are Starting Out Net Only, Nielsen's Howard Shimmel

Andy Plesser | Posted 06.04.2013 | Technology
Andy Plesser

Nielsen executive Howard Shimmel is the latest industry pundit to declare cord-cutting a myth, but did say that "cord-swapping" is occurring. He added...

Video: Visible Measures Has New Tool to Measure Impact of Branded Videos

Daisy Whitney | Posted 05.25.2011 | Technology
Daisy Whitney

NAPA, Calif -- Visible Measures just introduced a new tool for brands and agencies to measure how much "share of choice" their branded videos are ea...

Video: Video Ad Platform YuMe Has 1.5 Million "Banned" Sites on Blacklist

Andy Plesser | Posted 05.25.2011 | Technology
Andy Plesser

As many video publishers seek to syndicate their content and accompanying advertising to blogs and Web sites with embeddable players, some advertiser...

Video: MSNBC.com Readies iPad App -- Maybe for Rachel Maddow?

Andy Plesser | Posted 06.07.2013 | Technology
Andy Plesser

MSNBC.com is readying the release of its first iPad App -- it will feature one show on the cable network, said Mark Marvel, at yesterday's Beet.TV...

Advertisers Name Top Performing Emerging Sites and Online Ad Networks

Jack Myers | Posted 05.25.2011 | Business
Jack Myers

Collective Media, Undertone Networks and ValueClick Media offer advertisers the greatest value for the investment among 40 emerging online websites and ad network.