Nick Benas is the Founder and CEO of Big League Wiffle Ball; a business consultant and advisor to NFL and Major League Baseball professional athletes on the importance of personal branding and image development; and serial entrepreneur. Perhaps a result of his experience as a United States Marine, Iraqi combat veteran, and martial artist, Benas has a warrior sprit that proves useful when navigating the battlefront of the new business world. Nick Benas has been featured on CNBC’s “The Big Idea with Donny Deutsch;” Fox’s “This Week in Baseball;” ABC; ESPN; NESN; YES; and Entrepreneur Magazine – discussing the evolution in the way companies can now create a brand without depending on traditional, limited resources; and instead, using creativity and a genuine understanding of the social climate to generate platforms for niche consumer markets.

Since 2007, Big League Wiffle Ball has become a national tournament with a large, loyal community supporting its rapid growth. However, Big League Wiffle Ball started out meekly in Benas’ neighborhood cul-de-sac as a vision between two childhood friends – Nick Benas and his now business partner, Jared Verrillo. They dreamed to bring this iconic pastime into a new “ballpark” that would unite childhood fantasy with a lifetime of fun and competition. Within the context of Big League Wiffle Ball, Nick Benas started a clothing company, Riser (named for a common Wiffle Ball pitch) intended as a competitive sports apparel line. Big League Wiffle Ball also supports the Jimmy Fund and Dana Farber Cancer Institute by hosting annual Home-run Derby events at Fenway Park.

After serving a tour in Iraq as a Marine, Benas attended Southern Connecticut State University for undergraduate and graduate work in public policy and criminal justice. Because of Nick’s military experience, Big League Wiffle Ball also serves CampPatriot.org: a non-profit, veteran affiliation that provides support to the disabled veteran community. The unique nature of Wiffle Ball, having no demographic limitations, allows for increased opportunity for a diversity of participants. This makes Wiffle Ball ideal for multifaceted corporate events and various community-based programs.

In his consulting and advisory roles, Nick Benas helps companies build their brand in present-day dynamic and interconnected world, accomplished by the consumer community, rather than the company. In order to capture this shift, a company must focus on the role of creating cool platforms for the market to use. Benas helps companies, and personal brands do just that.

Links:

www.bigleaguewiffleball.com

Show full bio

Hide full bio