Nick Carr

Nick Carr

Posted: August 21, 2009 12:36 AM

Main Street USA on Roosevelt Island


Did you ever play with the Fisher Price Little People when you were a kid? Or Lego village sets? Did you ever notice how every store was simply named for its purpose, and there was zero competition? For example, the market was called "Market," the barber shop was called "Barber Shop," and the pet store was called "Pet Store"? Apparently, Roosevelt Island is modeled after this revolutionary idea!

Roosevelt Island 10

Though Roosevelt Island has its share of interesting sights, its Main Street has to be one of the most depressing places in New York City. Lined with ugly, box-shaped brown buildings that block out the sun, it seems to exist in perpetual darkness.

Roosevelt Island 01

Main Street is the commercial district for the island, and consists of about ten or fifteen shops, all of which I noticed the other day seem to be named like the Fisher Price Main Street. Want your nails done? Go to "Nail Salon" at #570!

Roosevelt Island 02

Looking to brighten your girlfriend's day? Perhaps a trip to the "Flower Shop" is in order!

Roosevelt Island 03

Of course, it's nice to get a discount once in a while, and for that you need go no farther than "The Thrift Store."

Roosevelt Island 04

Need a new hammer? Looking to rent that silly mall cop movie that recently came out? You're in luck - on Roosevelt Island, you can do both at the same establishment.

Roosevelt Island 05

Sure, most churches are named after a particular saint or martyr...but not on Roosevelt Island!

Roosevelt Island 06

Finally, when you need to send your children to school...well, you get the idea.

Roosevelt Island 07

The most creatively named place is the "Cards 'n' Gifts" shop across the street, the quirky yet satisfying reduction of the word "and" to a single letter suggesting a level of creativity far superior to that of their neighbors:

Roosevelt Island 08

And lest you think these are ancient holdovers from a bygone era, I happened upon an island sign putter-upper hanging a brand new "Senior Citizens Center" sign.

Roosevelt Island 09

I'm being a bit facetious - some of these stores sort of have actual names hidden in the shadows of Main Street's alleyways. But I get the sense that, with such little space available, perhaps the island designated each storefront for a particular purpose, and regardless of the current tenant, say, #570 will always be "Nail Salon." Ha, I always liked the idea of the perfect archetypal Lego Main Street, but now I'm not so sure...

-SCOUT

Follow Nick Carr on Twitter: www.twitter.com/nycscout

Did you ever play with the Fisher Price Little People when you were a kid? Or Lego village sets? Did you ever notice how every store was simply named for its purpose, and there was zero competition? F...
Did you ever play with the Fisher Price Little People when you were a kid? Or Lego village sets? Did you ever notice how every store was simply named for its purpose, and there was zero competition? F...
 
 
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05:50 PM on 08/23/2009
I am a native NYer and lived on R.I. for 3 years when I moved back to the city. It was easy to get an apartment there (!). Really not a bad place to live. If your only complaint is the names of the shops, well then-- be that way!

There are things to enjoy on the island, like evening walks along the river, and from most places where you stand, you can SEE the water on both sides of you. That's really kind of amazing. You can spend years in Manhattan without ever seeing the rivers. There are pleasant parks and playgrounds. My small children walked themselves to school and home again. My son learned how to ride a 2-wheeler there. The crappy cramped supermarket was replaced by a market that rivals the suburbs in its expansive aisles. You can walk to a Costco over the bridge to Long Island City.

When I lived there, I worked at Bloomingdale's and had an insanely pleasant commute-- by tram! It was awesome. My spirits rose every time the car lifted off.

Yes, there were things to complain about, but I've lived all over the country in many different situations, and if you want to complain, there will always be ample opportunity. My years at Roosevelt Island were not all that bad! And I especially never focused on the generic shop names. They were what they were, a convenience of sorts.
02:46 PM on 08/21/2009
I love how the "n" in "Cards n Gifts" is so small, and the same color as the background, so you can barely see it. It's like they're trying to be creative, but they're kind of embarrassed to stand out from the generic pack. Classic!
11:59 AM on 08/21/2009
JamieNYC, where you from, Oklahoma? Puh-leeze. Just because the predominant language of an area is something other than English, doesn't mean you should avoid it. You walk into one of these restaurants and inquire in English, the people there will be more than happy to give you a guided tour of the menu. Many of them furnish photos to help you. If the food were not good, the place would be out of business in a heartbeat (or a New York minute) due to all the competition. Expand your horizons!! Or, move to Long Island...
05:49 PM on 08/21/2009
1. I'm from NY City. And as a matter-of-fact, I'm from Queens, born at the Flushing hospital formerly known as Booth Memorial on that infamous road ... MAIN STREET...!

2. Main St. in Flushing has become something a new China Town, and was once pretty neat to visit, but at last check it’s just dirty.

3. My posted commentary was a reaction to a story about storefront signs on a “Main St.” in NYC, and it was meant as a contrast to the dismal portrayal of the published article about Roosevelt Island.

4. Apologies to anyone whom I've offended. I'm from NY. I have thick skin. Maybe you're new here. If you think this is rough – you should have been here before Guliani arrested all the homeless people.
09:47 AM on 08/21/2009
Did you ever wake up one day, and swear you were on the set of Blade Runner? Take the 7 Train to the last stop at Main St. in Flushing, Queens and prepare for madness. You'll immediately be shocked to see you are apparently no long in a place where English prevails. While there is a city law requiring merchants to post their signs boldly in English, its not a rule that’s enforced here. A stroll down the street requires the ability to decipher Chinese. Go perpendicularly eastbound on Northern Blvd. to see a collection of Korean texts. Travel south on Main St to emerge upon a place of Hebrew merchants, but not as overwhelming as “signature-Flushing”.

Anyway, watch out for the crazy buses with too little room on the road to operate safely, pick-pockets who mark you as soon as you emerge from the Subway, and the young pimps & whores that tend to stay to the side by shadowy door thresholds. Past the safety of a Burger King logo you will find a plethora of dumpling shops and fish markets that are so sketchy I'd recommend you get back underground and ride the 7 Train to another place. Roosevelt Ave. in Jackson Heights might seem like a decent choice, but please bring an English-to-Spanish dictionary to navigate your way underneath the elevated train tracks. You’ll also notice plenty of Punjabi translated phonetically into English signs as New York City's lingual melting pot continues to evolve.
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aznurse
10:39 AM on 08/21/2009
there is such a lack of creativity that it's creative.
02:02 PM on 08/21/2009
The reason that Roosevelt Island's Main Street retail corridor is such a depressing place is because it is managed by a NY State Public Benefit Corporation - the Roosevelt Island Operating Corporation (RIOC) not by a private sector owner.

In contrast the Riverwalk Commons area of Roosevelt Island is owned by a private landlord and is a thriving and lively retail area.

More info available here - http://tinyurl.com/nlhb83
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10:51 AM on 08/21/2009
400 years ago, people in Queens were speaking Iroquois. 400 years from now, they'll probably be speaking something else that none of us can predict. It's just the way the world goes.