THE BLOG
06/07/2010 11:20 am ET | Updated May 25, 2011

The Importance of Supporting Women in The Arts

Max Mara has collaborated with Women In Film for nine years because we strongly believe in the importance of promoting and nurturing female artists. In turn, Women In Film has honored some of the most creative, dynamic and socially responsible individuals in the entertainment industry, specifically those who lead by example.

Tonight, Max Mara sponsored Women In Film's Crystal+Lucy Awards, which took place in Los Angeles at The Hyatt Regency. This event always moves and inspires me. The female leaders that Women In Film honors are undeniably impressive and all of them are aware of being role models for the up and coming generation.

Some of the highlights from the evening included Zoe Saldana, the Max Mara "Face of the Future", looking breathtakingly beautiful in custom Max Mara while cracking jokes and inspiring us all with her sincerity and graciousness. Everyone at the event was so charmed by her and we are so proud to have her representing Max Mara.

Another touching moment was the speech given by Laura Dern when she presented the Lucy Award to her good friend, Courteney Cox. It was so moving to see two remarkable women, who have achieved such great success, genuinely support each other both professionally and personally.

Lastly, one of my favorite moments was the speech given by Eva Marie Saint, recipient of the Legacy Series Spotlight. She spoke of the hardships of experiencing rejection at the beginning of her acting career 60 years ago, and how she managed to persevere and pursue her dream through dedication and determination. Most importantly, Eva Marie spoke of the importance of mentorship in her own career and for the next generation. I cannot think of a more perfect sentiment to be aligned with the values and traditions of Max Mara.

On behalf of my family and Max Mara, we are so honored to be associated with all of these remarkable individuals and with Women In Film, an organization that celebrates the diversity and dynamism that women bring to the global entertainment industry. All of these women have unique traits that reflect the core ideals which our company was built on and we admire each and everyone one of them. I so enjoyed listening to these amazing women speak and am certain that they will continue to serve as an inspiration to future generations of women to come.

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