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Nimati Emam
Nimati is the Strategic Planning Director at Cheil Worldwide Levant. She has established her career working with the global giants; Ogilvy and Mather, Young & Rubicam, Publicis, Intermarkets and Mccann Erickson's Promoseven, building brands and communication across different industries. Owing to her passion and sense of responsibility to support and empower women and achieve social change, Nimati is a mentor and is currently founding, the first online magazine offering intellectual Arabic content for women, consolidating both her passion and career.

Read more on her blog

Entries by Nimati Emam

How Disturbing? How Brilliant? Edeka Christmas Advert

(0) Comments | Posted December 14, 2015 | 3:25 AM

When I watched the saddest Christmas commercial to date, I shed a tear or two, I didn't weep because I was at work and considering the insanely tough week I was having I didn't want to collapse because of a sad sad commercial... right towards the end of...

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Grandma and Grandpa Updated Their Status

(2) Comments | Posted April 15, 2015 | 11:01 AM

Worldwide, seniors are largely neglected by brands and marketers. The tendency is to focus on the youthful, impulse spenders, tomorrow's big wallet owners youth. While this holds some great business sense, especially in the MENA with some 60% of the population being under the age of 30, I don't think...

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To Mothers, From Your Perfect Fan

(0) Comments | Posted March 31, 2015 | 11:00 AM

I'm not a mother, which grants me a viewing seat to the marvelous performance of motherhood. The downside is that this seat is too close to where the gossip is, where judgement happens and where the stares are shot. Judging is bad, but it is not the most dreadful bit:...

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Grey's Anatomy, What Are You Trying to Tell Us About Working Mothers?

(2) Comments | Posted June 9, 2014 | 2:45 PM

Grey's Anatomy is one of those shows that lets you relate to characters, probably find your reflection in one of them and live the drama of life vicariously through theirs. If you are one of those people who felt Christina Yang was the doctor version of yourself, I think you...

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10 Leadership and Business Lessons My Mother Taught me After She Left the Business World

(0) Comments | Posted March 25, 2014 | 11:25 AM

My mother started off as a career-oriented woman. She worked in administration and logistics for 10 years before deciding to spend more time focusing on me and my three siblings, until she could go back to work after we all start going to school. Little did she know that those...

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Product Placement Gets Ellen to Take Selfie -- Real Time Content Marketing Lets LG Joke Back

(0) Comments | Posted March 7, 2014 | 1:59 AM

Ellen's selfie stunt produced the most retweeted image of all time! Whether you like the fact that it was a staged product placement or not is not the point because it was brilliant. What I think is even more brilliant was LG's real time content marketing response suggesting a G2...

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5 Things to Say the Next Time Someone Asks Why You Aren't Married

(148) Comments | Posted January 25, 2014 | 9:03 AM

Is it your career? Are you too picky? Are you secretly in love? Do you have issues? Are you sad?

I could write a book about all those awkward moments when people -- sometimes strangers -- start this type of conversation with me. Once you hit 30, if you are...

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A Forgotten Refugee From Iraq -- Living Simply, Strongly and Generously in the Face of Alexa and Fireworks!

(0) Comments | Posted January 13, 2014 | 1:13 PM

Her name is Um Mohammad. I don't know what her real name is. At the first glance in front of her house which is basically a tent in Amman, you'd think she is in her 60s, after a few words from her, which are usually strong and confident attempting to...

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