When 8,000 Americans were surveyed for the JackMyers Emotional Connections Research Study on Late Night Television (2007), Fox's Talkshow with Spike Feresten was among the top rated Late Night shows across five Emotional Connections measures (based on adults 18 to 49 in multi-channel home). An impressive 47 percent of...

Americans traveling to the Olympics in Beijing and Hong Kong have been struck by the sophistication of Asia's mobile devices. While the Asian mobile market is technologically years ahead of the United States, the cause is likely more cultural differentiation than just a lag in U.S. technology. Tom Burgess, founder...

Successfully targeted and privacy-centric mobile advertising, while inevitable, could very well be another 18 to 24 months away. Because mobile carriers are the keepers of subscriber information and behavioral data, it falls on the carriers to provide publishers and advertisers with information that enables users to be targeted in the...

When I first heard the lyrics of Chris Brown’s hit song, "Forever," I though the injection of Doublemint’s jingle, “Double your pleasure. Double your fun” was clever and catchy. Today it was revealed by Wrigley that Chris Brown had been commissioned by the company to write and perform the song...

The Internet, Netflix and iTunes have changed the film industry. Last week I caught up with D.B. Sweeney, writer, actor, director and producer of Two Tickets to Paradise, a feature length film that bypassed a theatrical release and debuts on DVD this...

Each year the Promax/BDA conference brings together entertainment marketing, promotion and design professionals to inspire and inform as well as discuss the role of marketers in the monetization of media. The overarching theme was creativity and innovation. As a first-time attendee, I was struck by the failure to address the...

Angelina Jolie’s latest flick, Wanted, doesn’t open until June 27, but it’s gaining a good deal of attention thanks to a very well disguised advertisement in the form of viral video. Created by the film’s director, Timur Bekmambetov, Office Worker Goes Absolutely Insane (see below) has...

"Age is not a very good predictor of anything,” says Jerry Shereshewsky, CEO of Grandparents.com. In an exclusive interview with JackMyers Media Business Report, he says that with new targeting data available, especially on the Internet, advertisers should consider targeting people of a certain life-stage, rather than a...

Spike.com has officially launched its new platform for men, a combination of ifilm.com and SpikeTV.com, “The new Spike.com is not your typical network site,” said Erik Flannigan, Executive Vice President of Digital Media for MTVN Entertainment Group earlier this week....