Noah Mallin
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Noah Mallin is the Director of Social Media at Reprise Media, a search and social media marketing firm headquartered in New York, where he helps some of the world’s biggest brands navigate and understand the world of social media. Reprise Media’s clients include Microsoft, L’Oreal, The Home Depot, and Aflac. He is a blogger for Reprise Media’s search and social media blog SearchViews as well as at his own site Mallination. In the past he has worked with Business Wire developing cutting-edge public relations tools, been a contributing reporter to the Amsterdam News covering arts and entertainment, and worked in political advertising as a media analyst and buyer. You can follow him on Twitter at @nmallin .

Blog Entries by Noah Mallin

Digital: Mad Men Google Bombing for Fun -- and Profit?

Posted August 26, 2010 | 19:52:46 (EST)

On last Sunday's episode of AMC's period ad drama Mad Men, John Slattery's World War II vet Roger Sterling exploded in rage at the prospect of pitching to a Japanese client: "Why don't we just bring Dr. Lyle Evans in here?"

The other characters draw a blank on who exactly...

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Social Media: Soon, Our Facebook Profiles Might Follow Us Offline Too

Posted March 24, 2010 | 15:33:04 (EST)

When I used to hang around Brooklyn hipster bars (so, so long ago) there was one tattoo type my fellow denizens sported that was meant to be ironic, even though it's ubiquity served to undercut the snark. I'm speaking of the bar code tattoo, a commentary on the commoditization of...

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Social Media: Is Google Buzz More Than Just Hype?

Posted February 9, 2010 | 22:51:10 (EST)

Google has been known to launch products (hello Wave) that get a lot of initial hype but end up being curiosities at best in the hands of users. This is not to diminish the areas in which Google still holds strong - search and e-mail. So the unveiling of their...

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Facebook Changes Mean New Brand Era for Biggest Social Media Platform

Posted December 16, 2009 | 18:01:34 (EST)

Facebook has recently rolled out major changes that affect personal users, with new privacy settings that allow more control over what you share -- from your profile all the way down to individual status updates. This led to a flurry of wall postings from my friends recommending that I check...

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Where Should You Talk (and Listen) to an Independent? Online, of Course

Posted December 2, 2009 | 18:23:00 (EST)

The last few election cycles, including the one just finished, have shown that self-described Independent voters have held the margin of victory in many of the high profile close races. Barack Obama won in '08 in part by successfully courting this group, as did Chris Christie in the New Jersey...

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Google Versus Google -- Will Social Search Tear the Company Apart?

Posted October 28, 2009 | 18:58:30 (EST)

Google announced with great fanfare that they were incorporating results from social media sites like Twitter into their search pages last week. So did their search rival, Bing. The difference in how each company is doing this says a lot about the struggle going on within Google to define what...

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Google, Twitter, and Facebook Have Three Ways to Skin a Cat

Posted October 23, 2009 | 13:50:04 (EST)

As much as it pains me to use the phrase "there's more than one way to skin a cat," the avalanche of news and rumors surrounding Twitter, Facebook and Google all give truth to the old adage.

The biggest news over the past week is that Bing and Google...

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Social Media: How Delta Airlines Loses Business One Customer at a Time

Posted October 16, 2009 | 15:38:54 (EST)

I just had an absurdly Kafka-esque experience with Delta Airlines in Atlanta that involved missed connections, a seeming tour of the bowels of the airport, and some of the worst customer service I've ever experienced in my life.

The irony is that the client I was on my way...

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I Was a Mix Tape Fanatic

Posted October 9, 2009 | 16:25:48 (EST)

I was a mix tape fanatic. Back when Maxell XL-II's were the mark of the audio connoisseur, I was going through a pack a week sharing great music with friends. I was told that my Mekons mix tape served as a de facto Greatest Hits for the bands on Hampshire...

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