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Noah Mallin
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Noah Mallin is a digital marketer, social media and content strategist in New York. He is an advisor to technology startups and has been in leadership roles at Digitas and Reprise Media with clients that have included American Express, General Motors, Mead Johnson, Microsoft, Hyundai and L'Oreal Paris. You can follow him on Twitter at @noahmallin .

Entries by Noah Mallin

Why Are Facebook, LinkedIn and Foursquare Splitting Their Apps?

(1) Comments | Posted July 9, 2014 | 12:04 PM

2014-07-21-images.jpg There are hundreds of thousands of mobile apps out there for iOS and Android users but the reality is most people only ever use a handful regularly. So why are so many major apps literally tearing themselves apart, and forcing people to use...

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Casey Kasem and The Musical Melting Pot

(0) Comments | Posted June 20, 2014 | 2:45 PM

2014-06-20-caseykasem1973radiodjat40billboard650.jpg I grew up musically in the 1980s, a decade in which musical tribalism was at its peak. If your allegiance (as mine was, mostly) was to American Indie Rock and it's sub-strains it meant instant hostility towards British artists like The Smiths or...

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The Premature Death of Twitter

(2) Comments | Posted May 5, 2014 | 2:36 PM

The knives are out. As Twitter struggles to grow their user base, a chorus of grumbles has risen from Wall Street to Silicon Valley heralding the end of the social network. The Atlantic even offered up a eulogy. The crowning insult was a shot by NBC's...

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David Letterman Invented the Internet, You Punks

(6) Comments | Posted April 4, 2014 | 4:56 PM

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David Letterman's retirement announcement is one of those moments to take stock and say, "Yeah, I'm old." Not ancient, or over the hill. Wizened, maybe? This happened a few years ago to me when another pop cultural institution I grew up with, R.E.M.,...

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With Paper, Facebook Wants You to Forget Your Friends

(0) Comments | Posted February 4, 2014 | 2:21 PM

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The tenth anniversary of Facebook's launch is this week, and the social juggernaut is celebrating by showing us, through their new Paper mobile app, what it wants to be in the future: a content network. It already is one, but like YouTube...

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Is It Ever OK for Brands to Post About Martin Luther King Jr. Day?

(0) Comments | Posted January 21, 2014 | 3:40 PM

The national holiday honoring Dr. Martin Luther King Jr. occurred this past Monday, and like any day of sober reflection it was accompanied by...

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Facebook Limits Reach of Your Brand Posts -- It Might Be Your Fault

(0) Comments | Posted December 12, 2013 | 1:14 PM

2013-12-12-facebooklogospelledout.jpg Recently AdAge published an article with the "blockbuster" news that Facebook is eroding the reach of brand pages by limiting the audience of their organic (non- paid) posts. Facebook itself has said so in decks and public statements, though perhaps not...

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Real Time Marketing Is Like Being Married to Robin Williams

(0) Comments | Posted October 8, 2013 | 10:53 AM

2013-10-08-Robin_Williams_2008.jpg Advertising Week wrapped up in New York recently and one trend that lit up buzzword bingo cards during most of the panels was "real time marketing," the idea that brands need to be "always on" and ready to be part of the external events...

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Marketers -- Social Is for Philosophers, Mobile Is for Cartographers

(0) Comments | Posted September 19, 2013 | 4:38 PM

2013-09-19-map.jpg When clients ask me for a "social strategy," often what they are imagining is a tactical road map for social networks like Facebook and Pinterest. What I usually say is that social marketing is a philosophy, not a platform or channel strategy. Social is...

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Can Facebook Break Twitter's Momentum With TV Marketers?

(2) Comments | Posted July 24, 2013 | 1:15 AM

Peter Kafka wrote an interesting piece in AllThingsD this week which asks why Facebook seems to be on the defensive in scooping up TV ad dollars compared to Twitter. After all, he points out, a recent study by Trendrr shows that Facebook had five times the...

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Cool Infographic Shows Valentine's Day Is for Travel, Not Just Lovin'

(0) Comments | Posted February 12, 2013 | 10:16 AM

Today my colleagues at Digitas in partnership with Brandwatch released this awesome Valentine's Day infographic that shows the results of some intensive social listening. Turns out Valentine's Day isn't just for loving, it's a date for travel for couples and even groups of friends. Click on the graphic to see...

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Will You Have a Facebook Card in Your Wallet?

(5) Comments | Posted February 4, 2013 | 9:45 AM

Facebook announced a major addition to their Gifts product on January 31st -- Facebook Cards. Facebook Cards, as the name implies, are physical, multi-use gift cards that users can order for friends directly through Facebook. Recipients can use the cards at physical retail locations of participating brands. This brings Facebook...

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What You Need to Know About Facebook Graph Search

(1) Comments | Posted January 30, 2013 | 1:14 PM

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Facebook announced on January 15th the beta rollout of a vastly enhanced search capability they have dubbed Graph Search. As the name implies, Facebook eventually will give all their users the ability to search their friends' profiles and activities (part of what makes up...

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Digital: Mad Men Google Bombing for Fun -- and Profit?

(3) Comments | Posted August 26, 2010 | 6:52 PM

On last Sunday's episode of AMC's period ad drama Mad Men, John Slattery's World War II vet Roger Sterling exploded in rage at the prospect of pitching to a Japanese client: "Why don't we just bring Dr. Lyle Evans in here?"

The other characters draw a blank on who exactly...

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Social Media: Soon, Our Facebook Profiles Might Follow Us Offline Too

(2) Comments | Posted March 24, 2010 | 2:33 PM

When I used to hang around Brooklyn hipster bars (so, so long ago) there was one tattoo type my fellow denizens sported that was meant to be ironic, even though it's ubiquity served to undercut the snark. I'm speaking of the bar code tattoo, a commentary on the commoditization of...

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Social Media: Is Google Buzz More Than Just Hype?

(3) Comments | Posted February 9, 2010 | 9:51 PM

Google has been known to launch products (hello Wave) that get a lot of initial hype but end up being curiosities at best in the hands of users. This is not to diminish the areas in which Google still holds strong - search and e-mail. So the unveiling of their...

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Facebook Changes Mean New Brand Era for Biggest Social Media Platform

(0) Comments | Posted December 16, 2009 | 5:01 PM

Facebook has recently rolled out major changes that affect personal users, with new privacy settings that allow more control over what you share -- from your profile all the way down to individual status updates. This led to a flurry of wall postings from my friends recommending that I check...

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Where Should You Talk (and Listen) to an Independent? Online, of Course

(0) Comments | Posted December 2, 2009 | 5:23 PM

The last few election cycles, including the one just finished, have shown that self-described Independent voters have held the margin of victory in many of the high profile close races. Barack Obama won in '08 in part by successfully courting this group, as did Chris Christie in the New Jersey...

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Google Versus Google -- Will Social Search Tear the Company Apart?

(2) Comments | Posted October 28, 2009 | 5:58 PM

Google announced with great fanfare that they were incorporating results from social media sites like Twitter into their search pages last week. So did their search rival, Bing. The difference in how each company is doing this says a lot about the struggle going on within Google to define what...

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Google, Twitter, and Facebook Have Three Ways to Skin a Cat

(2) Comments | Posted October 23, 2009 | 12:50 PM

As much as it pains me to use the phrase "there's more than one way to skin a cat," the avalanche of news and rumors surrounding Twitter, Facebook and Google all give truth to the old adage.

The biggest news over the past week is that Bing and Google...

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