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Noel Irwin Hentschel
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Noel Irwin Hentschel is Chairman, CEO and co-Founder of AmericanTours International (ATI), America's largest privately held, American-owned, inbound/outbound tourism and marketing organization serving one-million visitors annually from more than 70 countries around the globe. One of California’s largest woman owned businesses, ATI was founded in 1977 and today generates nearly $3 billion into the U.S. economy annually. ATI is headquartered in Los Angeles and Orlando with regional offices in Miami, New York, San Francisco, Washington D.C., Honolulu and Beijing.

In 2002, ATI entered into a strategic alliance partnership with AAA and CAA to provide online travel services as a private label preferred partner for servicing their 50 million members. ATI created for AAA and CAA an exclusive member booking engine with a full range of travel products and competitive pricing to help AAA favorably compete with other online travel entities.

A prominent voice for public policy issues that affect the tourism industry, Hentschel served 6 recurring terms on the U.S Secretary of Commerce U.S. Travel & Tourism Advisory Board. She is active in strengthening America’s international relations by working with government leaders in establishing global strategic partnerships, traveling frequently to Germany, the United Kingdom, China, Japan, Vietnam and South Korea.

Hentschel works with business and government to also respond to humanitarian needs. In 1988, she began working with Mother Teresa and her Missionaries of Charity in Calcutta. Hentschel was inspired by Mother Teresa to establish The Noel Foundation to serve those most in need.

Hentschel is an active member of the United States Travel Association, National Tour Association (NTA), Society of Professional Journalists, American Chamber of Commerce China and Asia Society. She serves on select boards including the L.A. World Affairs Council, Board of Governors Cedars Sinai Hospital and Patron of the Arts at the Vatican.

Hentschel is the host of “The America Show” on China Central Television (, a regular commentator on China Central People's Broadcasting Station ( and a contributing columnist on politics and world issues for the Huffington Post. Success Magazine named her as one of America’s leading entrepreneurs ranked with Oprah Winfrey and Martha Stewart. Time Magazine called her a ‘local hero’ for her service on sheriff ride-a-longs in South Central Los Angeles.

Hentschel attended Notre Dame Academy, before living in Israel, where she began her career in the hospitality service industry. She attended Pepperdine University Key Executive President’s MBA Program. Hentschel completed the graduate program at the Franciscan School of Theology, a member of the Graduate Theological Union at UC Berkeley, to earn a Master of Theological Studies degree with an emphasis on world religions for international relations and global ethical issues. She has an honorary doctorate for humanities from Johnson and Wales University in Rhode Island.

Hentschel and her husband Gordon live in Los Angeles and own and operate Stonepine Estate Resort in Carmel Valley, California. They are the parents of seven children living in California and Florida.

Entries by Noel Irwin Hentschel

Good Guy Xi Jinping, President of China, Confronts Bad Habits and Ugly Vices: Calls for Virtues and Caring Hospitality, East and West

(1) Comments | Posted October 10, 2013 | 8:15 PM

Walking tall and purposeful, like the new honorable sheriff in towns across China, President Xi Jinping emulates the likes of western maverick Wyatt Earp or eastern hero Lin Zexu. Humble but confident, President Xi Jinping is moving forward with fortitude proclaiming clean heart initiatives to purify the soul of the...

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Pope and Putin: Seize Opportunity, Heed Directive for World Peace and Good, 'Consecrate Russia!'

(3) Comments | Posted October 7, 2013 | 9:28 PM

Listen to Wise Chinese Sage and to Your Holy Mother

Mystical political drama and theological intrigue grows as Oct. 13, 2013, approaches and the pope prepares the way for true world peace and unity. Powers of good versus evil prepare for battle. Concerns about weapons of mass destruction, corruption, secularism,...

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President Xi Jinping: "Close Peace" His Notable Name; His Noble Aim: "Close Encounter" of a First Kind

(0) Comments | Posted June 6, 2013 | 2:53 PM

First Presidential Cultural Encounter in USA

President Obama prepares to welcome new President Xi Jinping to California this week for an up close and personal "cultural encounter," which according to new Pope Francis is "the foundation for peace." Accompanying China's chief will be his graceful First Lady, Peng Liyuan, and...

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Mentors Margaret Thatcher and Mother Teresa Remembered: 'Tough Cookies With Tender Spirits!'

(0) Comments | Posted April 10, 2013 | 9:08 PM

My relationship with Margaret Thatcher began in 1989, thanks to meeting Mother Teresa. These pioneering leaders with a "tough and tender" entrepreneurial spirit inspired creation of The Noel Foundation "Life" Award. Sharing a common vision, to serve a cause greater than oneself and help other women and their families struggling...

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Who Will Save the Holy Land, Brokering a 'New Jerusalem'?

(4) Comments | Posted March 24, 2013 | 12:42 PM

The Holy Broker: Sow Love

Political leaders have historically tried and failed to make a lasting peace between Israelis and Palestinians. President Obama will try to be the next one to "broker peace." Trouble is, the forces against this outcome are greater than any human can confront on his own....

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Problem: Bankruptcy Professor Elizabeth Warren, Her Course 'How to Kill Jobs 101'; Solution: 'Entrepreneurs and Workers Unite!'

(4) Comments | Posted March 21, 2013 | 9:36 AM

Don't you just love it when a reckless neophyte driver tells the mechanic how to fix the engine of a broken car? That analogy describes a professor of bankruptcy law advising entrepreneurs and legislators how to survive the worse economic downturn in recent history. Elizabeth Warren, the newly elected Senator...

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Installation of Pope Francis With The Holy Family, a Spiritual Event for "Humility"

(5) Comments | Posted March 19, 2013 | 9:40 AM

Brighter Light, cameras and action! "Jesus, Mary and Joseph" are on the altar of sacrifice and the world stage with Pope Francis. At the Vatican, the new pope will walk fervently in his simple shoes and enter humbly into the most mystical drama on earth, The Holy Mass. The Entrance...

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Pope Francis Cast as Heralded Star of 'Transformation'

(4) Comments | Posted March 15, 2013 | 11:15 PM

More Light, cameras and action!

Now as the red carpet rolls out at the Vatican, "transformation" begins. Pope Francis refused to sit on the throne, preferring to stand with his flock. He will walk and lead with a new style of simplicity following the footsteps of his first love, Jesus...

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The Pope and the Woman: The Mystical Drama of Politics and Faith

(1) Comments | Posted February 28, 2013 | 11:14 AM

Light, cameras, action! We are all called to be actors in the greatest reality show on earth. The title of our mystical drama being staged is "Purification" as depicted in The Book of Life. Like a "Star Wars" finale, the battle between good and evil, light and darkness builds to...

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12/12/12 to 12/21/12: Nine Days of Hope for Obama, Congress and America

(0) Comments | Posted December 13, 2012 | 8:24 AM

12/12/12 is the Feast Day of "Our Lady of Guadalupe" celebrated by millions who pray and hope for God's grace of reconciliation and salvation during these tenuous times through her intercession to her son Jesus. The symbol of Our Lady of Guadalupe links together politics, family, religion, colonial past and...

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Obama & China: Christmas Is Coming! Time for Luke Not Nukes for World Peace

(0) Comments | Posted December 4, 2012 | 8:27 AM

Advent begins and billions of people await the coming of Jesus while China expresses world security concerns due to North Korea's threat to launch another missile in their neighborhood sometime between December 10 and 22. Meanwhile the Jerusalem Post reports that Tehran reps are hanging out in Pyongyang...

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Lincoln and Kennedy: Thanksgiving Vision for Obama

(22) Comments | Posted November 21, 2012 | 9:46 AM

President Abraham Lincoln made Thanksgiving a public holiday in 1863 to thank God for our abundant blessings even during fervent strife including amongst families. Lincoln's humble and courageous proclamation invokes gratitude and sacrifice for God's grace and its inspiring message is relevant today. As we celebrate this Thanksgiving let us...

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Post-Election Blues & Reds: United We Stand, Divided We Fall

(1) Comments | Posted November 12, 2012 | 8:40 AM

Red Americans are blue and depressed about the results of the recent election. Blue Americans are red beaming with delight for the outcome. But my fellow Americans, there is only one color that defines Veterans Day, purple. It is the mix of the reds and blues on the battlefields and...

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Shanghai Surprises: Religious Tourism in the 'New New York'

(3) Comments | Posted November 11, 2012 | 10:40 AM

Shanghai is fast becoming "Manhattan of the East." My recent visit illustrated that commerce, politics and religion are becoming connected between the trading partners, the United States and China, in this dynamic international city. Good for business and good for friendship. Our distinguished Chinese government host asked me to slice...

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U.S. Foreign Policy Debate Agenda -- What About Cuba?

(19) Comments | Posted October 22, 2012 | 10:10 PM

Associated Press announced "5 things to watch for" in the foreign policy presidential debate in Florida but surprisingly ignored Cuba. Yet Fidel Castro continues to make headlines while President Obama and Governor Romney vie for votes in Florida, the outcome of which is historically influenced by the Cuban-American community. It...

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China, Japan and USA: Peace Partners Through Commerce

(12) Comments | Posted October 21, 2012 | 7:16 PM

To be an American business person in China during the recent dramatic fallout of Sino-Japan relations over disputed island sovereignty in the East China Sea offered a thought provoking opportunity for the U.S. This falling-out between neighbors took place just as China and Japan were about to celebrate 40 years...

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CEO To Lead "Team USA" Must Know How To Compete For Gold, Jobs!

(166) Comments | Posted August 9, 2012 | 9:12 AM

Eyes around the globe watch Team USA compete and earn gold. These determined American Olympians compete aggressively in London. USA and China are competing neck in neck in the medal count and the job race. Four years earlier China astounded the world by the spectacular opening ceremony of the Beijing...

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Career Seekers: Be Faithful, Success Will Follow

(1) Comments | Posted July 4, 2012 | 1:41 PM

On Fourth of July, Americans celebrate Independence Day and the birth of an entrepreneurial, peace-loving nation with fireworks and family barbecues. This serves up an ideal opportunity for people of all political persuasions to discuss true American independence: jobs. This also serves up a time for gratitude with regard to...

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Father Knows Best

(9) Comments | Posted June 13, 2012 | 9:27 AM

Father, June reminds us to never take your faith, hope and love for granted.

June 12, 2012 was the 70th anniversary of a daughter who on her 13th birthday in 1942 wrote innermost thoughts in her first diary: "I hope I will be able to confide everything to you, as...

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Vets and Grads Help Wanted: Your Country Needs You

(0) Comments | Posted June 1, 2012 | 11:14 AM

"Want action and purpose? By land, air and sea. Have you got what it takes to fill an important job like this?" If patriotic recruiting slogans from our armed services attract your attention, there could be a rewarding job for you in hospitality services for America. Become a goodwill ambassador...

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