Omar Kattan
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Entries by Omar Kattan

Eight Business Trends to Watch Out For in 2013

(0) Comments | Posted December 27, 2012 | 6:00 PM

As 2012 comes swiftly to a close, businesses all over the world are left reeling at the barrage of challenges brought about by stupendous technological innovation and seismic shifts in consumer behaviour.

2013 promises not to disappoint. In fact, and to quote the immortal words of Bachman-Turner Overdrive, You Ain't...

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Consumer-led Storytelling: Brand Communication in a New Age

(0) Comments | Posted October 11, 2012 | 12:16 PM

Storytelling has been around for thousands of years.

From the early days of humanity, when mythological stories were shared around the camp fire, to our modern day political leaders and inspiring figures, people have used the power of storytelling to share their vision and create a sense of community.

...
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New Business Startup? Think Like a Rock Star

(1) Comments | Posted September 14, 2012 | 12:10 PM

Launching a new business? Why not borrow ideas from your favorite rock stars to help you develop a strategic plan? Here's how.

Musicians, like business start-up geeks, begin with spending a lot of time behind the scenes working through the development stages of their products. It would be naïve...

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Internet Marketing Goes Mobile: Are You Ready? [TIPS]

(5) Comments | Posted August 21, 2012 | 6:04 AM

According to the mobiThinking compendium of mobile statistics and research, today, approximately 87% of the world's adult population has a mobile device, such as a cell phone, smart phone, or tablet computer.

Of that number, approximately 53% use their mobile device to make online purchases, and in...

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