Pam Atherton is an award-winning broadcast journalist and radio talk show host. With a specialty in communications, she has guided political campaigns for both parties and consults as a media strategist for authors and experts across the nation. Currently her radio show, A Closer Look, is heard on the internet at www.ACloserLookRadio.com. She can be emailed at Pam @ ACloserLookRadio.com

Blog Entries by Pam Atherton

Memo to Automakers Wagoner, Mulally & Nardelli: Fire Your PR People

Posted November 24, 2008 | 11:38 AM (EST)


Of all the arrogant, crazy, mixed-up things we've ever seen in public relations, I think the behavior of the Big 3 Big Kahunas takes the cake. You don't have to be a PR genius to see the ginormous mistakes these three fellas made. Shame on the PR people who let...

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Automaker Bailout -- Heads They Win, Tails We Lose

70 Comments | Posted November 20, 2008 | 02:58 PM (EST)


Okay... this automaker bailout thing is really making me hot.

I get that if the car companies go out of business, many American workers will be without a job. And that doesn't make me feel good. But I'm sure the makers of bridles and bits were ticked off and fighting...

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I Have Reached Obama Overload

31 Comments | Posted November 3, 2008 | 08:21 AM (EST)


We've got Obama Overload at our house.

You may not find this particular psychological disorder in the Diagnostic and Statistical Manual of Disorders (DSM), but I can assure you, it exists. I know because we have it.

It's certainly not one of those things you can predict. I thought...

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Ignore the Negative Ads; Watch How He Treats His Wife

20 Comments | Posted October 28, 2008 | 08:07 AM (EST)


Today when I got home after lunch I had two pieces of mail from the Republican Party of New Mexico. I think I've gotten 5 or 7 pieces from these folks in the last week. They all feature pictures of Obama on them, citing things such as "Obama: he acted...

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Why Some Smart Women Think Palin is a Good Choice

453 Comments | Posted October 24, 2008 | 08:17 AM (EST)


I was at the dentist yesterday and the hygienist asked me what I thought of the upcoming election. I looked at this woman who had sharp objects in her hand and I thought it might be prudent to take the non-committal route.

"Wow! Sure is something, huh? Most exciting election...

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We Need a President Who Plays Well With Others

8 Comments | Posted October 17, 2008 | 08:58 AM (EST)


You know that everything we heard in the debate the other night is pretty much bogus, right? Bogus because the President can say anything he wants, but that doesn't make it happen.

See all this fuss about Joe the Plumber? (who isn't really a plumber, by the way). It doesn't...

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Debate Takeaway: I'm Worried About McCain's Durability

17 Comments | Posted October 8, 2008 | 04:36 PM (EST)


Watching John McCain last night at the debate reminded me of the day I realized my father had gotten old. He had come to New Mexico for my daughter's high school graduation and we hadn't seen him for about a year. When he walked in the door he was stiff-legged...

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I Want A VP Who Is Smarter Than Me

15 Comments | Posted October 3, 2008 | 10:14 AM (EST)


So we finally got to hear Sarah Palin for longer than a 6 minute news clip.

I think there's no question that she performed in the debate better than expected. (Performed being the operative word.) She didn't ramble on nonsensically (although there were some points of odd sentence structure). She...

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