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Pamela French
My work experience is varied. It includes: producing for, producing and studio-managing for an online video start-up (videoBio), producing/directing an hour documentary for TLC, and segment producing for the New York Times, the Food Network, HGTV and the Style Network. I’ve also directed multiple music videos and commercials, edited a Cannes-selected feature film and most recently – I won the Pepsi Refresh Challenge to make a socially conscious film on Greening the New York City’s Schools. I believe my knowledge and experience in all aspects of production is very strong, and I love overseeing a job from soup-to-nuts. (

I’m a New York based, independent producer/director of television and commercials and mother of two. I specialize in fly-on-the-wall films;as seen in “Getting In… Kindergarten,” an hour that aired on TLC about Manhattan parents struggling through the subculture of the NYC kindergarten admissions process. The film which shadowed three families, for over a year, showcased my ability to gain access into the lives and hearts of my subjects. In all my work – whether it’s Mick Jagger talking about the Rolling Stones, an anxious parent taking her child for an IQ test, or a heart attack survivor recounting a near-death experience, I try and capture the triumphs and tragedies of my subjects with intimacy and realism.

I began my career making independent avant-garde shorts with New York artists like Keith Haring. After a long and fruitful spell at MTV’s Music Video and Artist Profile unit, I went on to document and promote artists in dance, music, and the visual arts for Channel 13’s award winning, City Arts. My long involvement with the music scene led me to produce Listen Smart, an educational film about hearing loss within the music industry. Featuring emotional interviews with music icons like Ozzy Osbourne, Lars Ulrich (Metallica), Wyclef Jean and Moby – the film is on permanent exhibition at The Rock and Roll Hall of Fame.

In the summer of 2008, I felt the itch to be proactive both creatively and environmentally, and hit the city streets with my bike, a flip camera and a question “How would you make New York a Greener Apple”? Forty, short films later, I’ve created this grassroots campaign “A Greener Apple (NYC)”, where New Yorkers themselves tell how they would make their city of New York a “greener” place to live. During the past year, I have produced – with the help of The NYC Dept. of Education and Grow NYC, a short film entitled GREEN GRADES – NYC Schools Recycle! This 4-minute piece is the seed to the educational film I am presently producing, “Green is the Word”, with my 2011 Pepsi Refresh Grant.

Blog Entries by Pamela French

Occupying Wall Street For a Greener Apple (NYC)

0 Comments | Posted October 14, 2011 | 3:14 PM

How do the occupants of Zuccotti Park feel about Greening the Apple? Check out the latest from "A Greener Apple (NYC)"

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The Pepsi Refresh Bottle Cap Challenge!

0 Comments | Posted July 20, 2011 | 4:45 PM

What was I thinking?! Having just come off the Green Giant, Green Awards, and asking my friends, colleagues and like-minded green parents to vote for my entry daily, I entered another contest, The Pepsi Refresh Challenge.

To my surprise, my entry was accepted and went live on July 1st. I didn't even think about the fact that July 4th was days away, a terrible time to get people to vote, but my gut feeling was people who voted last time would see how the power of voting really did work, and vote again this time. Man was I wrong! Not only were people away for the July 4th week/weekend, but they had had it last time voting daily for me, why do it again... so soon?

By week 2 of the contest I realized Pepsi had another competition going on within the actual democratic voting competition - 'power voting'. The codes inside the Pepsi Refresh yellow bottle caps had voting values ranging from 5 to 100 votes. You were allowed 10 'power votes' in a 24 hr period, and this was a sure way to better your standings in the race to the top.

This Pepsi bottle cap collection, was a big issue for me, I was setting out to make a film to educate the NY school population on how to make their schools more sustainable, How could I be pushing people to drink soda? So power voting became an obsession, and I set off, going to any lengths (other than buying soda) to get my hands on bottle caps. The above video is only shot after riding to and from a redemption center in Manhattan, calling all Aveda Experience stores nationwide (they recycle bottle caps), and reaching out to everyone I could possible think of who might have access to Pepsi bottle caps - my building's porter was asked as well to keep an eye out for yellow Pepsi caps.

Seriously my world has changed since I've entered this competition, not only am I consumed by yellow plastic caps, but I now observe the city streets with fresh eyes. I ride my bike looking into curbside garbage cans and anytime there is a little yellow something on the street or sidewalk, I reach down and pick it up.

Pepsi, I hope what I've done this month is worth it and I win this prize, I cannot imagine having to go through this again! Please wish me luck and feel free to vote for my project.

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The Naked Cowboy for A Greener Apple (NYC)

0 Comments | Posted July 1, 2011 | 2:23 PM

I left my apartment yesterday morning with the intention of shooting an "A Greener Apple (NYC)", with the free outdoor pianos placed around the City's five boroughs for New Yorkers' to enjoy, as a backdrop.

But after three failed attempts to find people playing, or even seated, at...

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Green Awards - Finalist Pamela French

0 Comments | Posted May 25, 2011 | 1:06 PM


My childhood dream was to win an Oscar. I think originally it was for Best Actress, but as I moved from in front of the camera to behind, my dream was to win for Best Director - preferably in the documentary genre. Turns...

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Green Grades -- NYC Schools Recycle!

0 Comments | Posted January 10, 2011 | 8:28 AM

As a green enthusiast, a producer/director and most of all, a parent, I'm very excited to be sharing this video. You too can make a change in your schools - it can be as easy as abc's and 123's. To quote one of the teachers, "I'm just trying to save...

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Santacon 2010 for a Greener Apple

0 Comments | Posted December 13, 2010 | 10:26 AM

Tis the season to be jolly and spread some holiday spirit. Thousands of people dressed in Santa Claus, elf, reindeer and even Grinch costumes hit the city's streets (and bars) cheers-ing for A Greener Apple (NYC)!

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Desigual's Undie Party -- 4 a Greener Apple NYC

0 Comments | Posted October 5, 2010 | 2:20 PM

New Yorkers in their under garments wait outside of Desigual in Soho, for free clothes!

While baring themselves for a top and bottom, they get down to the 'nitty gritty' on how they would make New York A Greener Apple.

Check out the latest clip from...

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Only in New York... for A Greener Apple (NYC)!

0 Comments | Posted August 10, 2010 | 1:17 PM

What a wild and wacky, eco-friendly summer it has been!

From free piano music serenading the streets of New York (as an art project) to runner's in their under garments for the "Jamaican Underwear Run" to most recently, swimming pools made out of dumpsters. Yes, you read that...

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The Anderson School/PS334: 2010 Golden Apple Award Winners

0 Comments | Posted July 14, 2010 | 4:49 PM

Shame on me for waiting so long to share this tremendous news. That's right, PS334/The Anderson School is this year's recipient of the Golden Apple Award for (Borough and City Wide) TrashMasters! Super Recyclers!

Wow, what a difference a year makes!

Just over a year ago when PS334/The Anderson School...

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Top 5 Things to Green Your School

0 Comments | Posted June 7, 2010 | 12:14 PM

The end of the school year is approaching and now is the perfect time to think about next year's Green initiative (s) for your school -- How can you make your school into a greener environment?

I'm all about generating awareness and believe that it's our youth who can...

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Take a Bite Out of a Greener Apple

0 Comments | Posted May 20, 2010 | 12:01 PM

In the summer of 2008, I felt the itch to be proactive both creatively and environmentally, and hit the city streets with my bike, a flip camera and a question: "How would you make New York a Greener Apple?" Thirty short films later, I've created this grassroots campaign...

Read Post