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Your Brain On Reruns: TV Viewers on Strike



Like it wasn't bad enough having to reset our clocks and wake up an hour earlier. Then came the WGA strike, leaving 12,000 writers with nothing to do and plenty of time to do it. A crisis for which we're all paying dearly, in our living rooms, kitchens, Subaru's, mission control spacecrafts -- wherever we watch television. Why? Because, my friends, our entertainment lineup is in trouble. Oh, yes, we got trouble, right here on TV, with a capital T and that rhymes with V and that stands for VIEWERS.

WE, the viewers, are the victims, a.k.a. the American Union of Couch Potatoes. But do we have to take this lying down? Negative. After years of absorbing all that potent EMF we're ready to unite -- at least during the commercials--and claim our power. How? First, by sitting up. Slowly, so you don't get the bends. Second, by moseying out to the kitchen for a power snack. And third, by refusing to watch television. If we stop watching, the industry will have to respond. This will force a speedy settlement and restore our scripted programs. Are you with me? Boob-tubers, unite, we're going on strike. ARE YOU WITH ME?! Anybody?

Don't think of this as a sacrifice. Think of this as the chance to free up your time for adventures you've only dreamed about, like watching your TiVo backlog, testing nacho recipes, or replacing the batteries in your remote. And I'll be here inventing some commanding slogans like this one:

What do we want?
The Daily Show!
When do we want it?
Ten PM Central!

If we just roll over and take it, the Airwave Daddies will have won. And if they win, be prepared, be very prepared for reruns, Reality, and reruns of Reality. Along with Green Acres and Sing Along with Mitch. And The Weather Channel's favorite forecasts. And more unscripted broadcasting than we ever dreamed possible like Anna Nicole Resurrected and So You Want to be a Plastic Surgeon.

And don't think TV producers won't be tempted to tap into the cache of non-union talent, even if it means subsidizing their ESL classes. Before we know it, these aspiring creatives will be churning out late-night comedy monologues faster than you can say "new media residuals":

I knock - I knock
Who is there?
José.
José who?
José, can you--
Si.

Remember, even when the dispute is settled, the writers can't sign on the dotted line until the Guild returns their pens. If we don't start waving our surfing thumbs in protest, we're in for a long winter of no content. Unless... unless we can appeal to a higher power. Sometimes it works. Ready? Here goes:


This is our most desperate prime-time hour. Help us, Obi-Wan Kenobi. You're our only hope.

Did it work? Is Jon Stewart back on? No? Darn. Sorry, viewers, but this writer is fresh out of ideas. What did you expect? I'm non-union.


Read more about the strike on the Huffington Post's writers' strike page.

 
 
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12:05 PM on 11/19/2007
The timing of this strike is not good. First, there were enough shows in the can to get primetime TV through November sweeps, and second, viewership always declines between Thanksgiving and Christmas as people are busy with holiday things and not parked in front of the TV--besides, December programming is mostly reruns already and has been that way now for several years. For many casual couch potatoes, nothing will seem seriously amiss until January.
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LoRiseAntlers
03:03 AM on 11/19/2007
I couldn't care any less about the strike.I stopped watching anything on TV,except for Robin Meade, more than a year ago.
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02:09 AM on 11/19/2007
Despite having cable I watch very little TV from the broadcast or cable nets. The news, national or local, is yellow journalism of the most dubious sort and sorely lacking in information. The channel I watch most often is PBS.

Maybe it's time America discovers Independent Lens, Frontline, Nova, Bill Moyers, Now, Nature, American Experience, P.O.V., Wide Angle, Secrets of the Dead and other staples of the PBS lineup. Limited run series like Design e2, America at a Crossroads and others are also quality of the highest order.

One thing is for sure, most Americans will be seeing this stuff for the first time. They can avoid reruns, enjoy quality work and might actually learn something.

You won't
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eddiestardust
10:45 PM on 11/18/2007
The 1960's reruns seen on many satellite networks, were far better shows.

Let the strikers keep striking and I will refuse to watch all the other networks.

Maybe, just maybe then all of these tv folks will get the message:

Television programming is just BAD and it's just not worth it!