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Patricia G. Greene
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Entries by Patricia G. Greene

5 Ways to Get to Know the Customer of Tomorrow

(1) Comments | Posted February 9, 2015 | 10:04 AM

A company is only as successful as its ability to appeal to customers, and that means it's critical for small business owners to know what their target consumers are thinking about, talking about, and the values that guide their purchasing decisions. But consumer attitudes change quickly, and it can be...

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Three Quotes to Help Entrepreneurs When Things Get Tough

(1) Comments | Posted October 28, 2014 | 1:10 PM

Last week was Goldman Sachs' third annual Builders + Innovators Summit, created to gather the year's 100 most intriguing entrepreneurs from around the country and give them the opportunity to hear from, and even more notably, mix and mingle with a select group of extremely accomplished entrepreneurs. To...

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If the Class of Dreams Was Offered, Would You Enroll?

(0) Comments | Posted August 14, 2014 | 4:33 PM

The class of dreams. Who wouldn't want to take that course? Sign me up.

I just got off the phone (actually Skype) with a woman in Switzerland who is working on her master's theses in which she is developing a concept of entrepreneurship education for primary and secondary schools. She...

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4 Ways to Make Sure Your Employees Don't Hate Work

(6) Comments | Posted June 5, 2014 | 4:55 PM

This past Sunday I read the NY Times Sunday Review feature called "Why You Hate Work." I thought it was both appropriate and ironic to write about this article in the What is Working - Small Business blog space.

The NYT article was an opinion...

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Celebrating Small Business Week

(0) Comments | Posted May 20, 2014 | 7:40 PM

I love it when all my hats fit at the same time. Last week's Small Business Week reception at the Chamber of Commerce building (gorgeous) in Washington, D.C. was a smash hit from the entrepreneurship perspective. Wearing the hats of Babson faculty member, Academic...

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Creating YOUR Business World

(0) Comments | Posted March 13, 2014 | 12:30 PM

A few weeks ago Babson and the Goldman Sachs 10,000 Small Businesses program released our first progress report, Stimulating Small Business Growth. While the outcome numbers as far as revenues grown and jobs created are very good, especially when compared to businesses in the general economy, one of...

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The 5 Ps of Networking

(0) Comments | Posted November 7, 2013 | 6:24 PM

Dove Mountain, Tucson was the site of the second annual Goldman Sachs Builders + Innovators Summit last week. The purpose of the summit is for all involved to meet and learn more about the next wave (notice, I did not say generation) of intriguing growth companies....

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Creating Value Through Small Businesses -- Both Economic And Social

(0) Comments | Posted August 15, 2013 | 5:07 PM

One of the things often said about small business owners is that they don't take the time to celebrate. Earlier this month we did manage to celebrate with some of the business owners from the Goldman Sachs 10,000 Small Businesses US, 10,000 Small Businesses UK, and...

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5 Steps to Moving Your Store

(0) Comments | Posted April 17, 2013 | 3:56 PM

This blog is something different for me. Generally I write about what's going on in the entrepreneurship ecosystem, often writing about either an entrepreneurship program or research from Babson College. Today it's personal. This week was moving time for Artworks in Gettysburg, Pa. My cousins and...

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