Patricia Handschiegel is a serial entrepreneur that builds companies in entertainment, media and internet business. She is currently the founder/CEO of 9, a multiplatform research, consulting and content production company that services advertising, media, internet and entertainment companies. Patricia founded her first startup, the fashion social media site Stylediary, in 2004, which she sold it in 2007. She was an advisor to Kaboodle.com (sold to Hearst) and has spoken at South by Southwest Interactive, Women 2.0, Blogher, Ladies Who Launch, and other industry events. Prior to entrepreneurship, Patricia worked in internet telecom at the engineering level and all facets of consumer sites including social media and ecommerce. She writes a popular series called The New Power Girls on Huffington Post and diary of her work in TV business on TVWeek.com.

The New Power Girls (NPG) © is a multiplatform franchise project tracking the growing mogul movement among women in America and around the world. It was co-created by Handschiegel and entrepreneur Meghan Cleary and is written each week by Handschiegel, alternating between the Business and Style pages of The Huffington Post.

Blog Entries by Patricia Handschiegel

The New Power Girls: Is Oversharing Good For Business?

Posted July 9, 2009 | 02:34 PM (EST)


One of the most popular trends of the past year has been the use of social media by entrepreneurs and executives to engage and interact with customers directly. It has gone from Twittering about the company and special things going on to full out disclosure of a CEO or founder's...

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The New Power Girls: Award-winning Writer/Director/Author Andrea Buchanan on Switching Platforms

Posted July 2, 2009 | 01:52 PM (EST)


One of the greatest gifts in business is not a good lawyer or the coveted lucky break but also the ability to be agile, or in other words the talent to embrace and master new things. Call them change agents or chameleons, these lucky souls are capable of adopting and...

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The New Power Girls: Video Series Episode 5 - Smarty People's Amy Swift Shares How to Network in Business

Posted June 30, 2009 | 10:49 PM (EST)


It's often said that it's "not what you know but who you know." Within ten minutes of being around Smarty People's Amy Swift you completely why people say just that. Amy's events in Los Angeles and beyond have brought in some of the most successful high profile women entrepreneurs in...

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The New Power Girls Episode 4: How to Turn What You Love Into A Business With Celebrity Journalist Sal Morgan

1 Comments | Posted June 24, 2009 | 09:09 PM (EST)


Let's face it. Most people would dream for the chance to be on the red carpet at any star-studded event. Now imagine if it were a part of your business. That's the life TV personality and entrepreneur Sal Morgan leads in Los Angeles. She mixes with stars on red carpets...

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The New Power Girls: Video Series Episode 3 - Making the Move from Employee to Entrepreneur with Paige Adams Geller of Paige Premium Denim

Posted June 10, 2009 | 01:11 PM (EST)


One of the biggest dreams of any entrepreneur, male or female, is a successful company that is earning revenue. Even bigger, a successful company that is earning a lot of revenue - with product everywhere in the market, a highly respected brand and high level partnerships and relationships that further...

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The New Power Girls: Video Series Episode 2 - Sprinkles Cupcakes Founder Candace Nelson on Creating A Niche Product

1 Comments | Posted June 3, 2009 | 04:27 AM (EST)


If there is one thing you'll find about the new modern women entrepreneurs and executives today, it's that they are fantastic at identifying and owning niches. Rachel Ray cornered the market on simple cooking. Arianna Huffington took hold of - then owned - political news and commentary online. There are...

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The New Power Girls: Video Series Episode I - New Media Star iJustine Shares How to Build an Online Audience

Posted May 27, 2009 | 12:45 PM (EST)


Just two years ago, freelance graphic designer Justine Ezarik launched an internet career that today has netted her nearly as many Twitter followers as Ashton Kutcher and has driven more than 600,000 people to her YouTube page in a single week. She's appeared in several web commercials for various...

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The New Power Girls Style: Creating the Ultimate Office Space

1 Comments | Posted May 21, 2009 | 10:56 AM (EST)


It has been said that nearly 20 million people work from home, or in other words operate a company (or are employed by one) from some type of home workspace or office. On the West coast, the number doing it has been big enough to generate a "co-working" trend. It's...

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The New Power Girls Style: The Tips for Creating -- And Keeping -- A Solid Image in Life and Business

Posted May 12, 2009 | 11:00 PM (EST)


One of the most challenging elements of being an entrepreneur or executive in business is also one of the least spoken about: Getting through the "firsts" -- first big meeting, first speaking engagement, first round of capital, etc. They're not just monumental milestones that everyone has to do for the...

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The New Power Girls: Business Women Share What They Think About Brands, Media and Business

3 Comments | Posted April 28, 2009 | 05:04 AM (EST)


It was November of 2008 when friend and fellow entrepreneur Meghan Cleary and I were having dessert after dinner at L.A.'s legendary haunt BLD. She and I met back in the early days of "Web 2.0," when I could count on a single hand how many female internet startup...

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The New Power Girls Style: More Sneaky Tips for Balancing Work/Life from Entrepreneurs and Executives

Posted April 7, 2009 | 02:07 PM (EST)


In my last entry, I had talked about sneaky strategies for juggling health, wellness and happiness in busy lives. More than two dozen women entrepreneurs and executives chimed in to share their own tips and tactics for doing everything from drinking more water to exercise to getting enough sleep....

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The New Power Girls: Women Entrepreneurs and Executives Speak Up About The Recession

Posted April 1, 2009 | 03:50 PM (EST)


In September 2008, I launched the second startup of my entrepreneurial career, 9, with two clients signed and the promise that what I envisioned would work. Two months later, our country's financial system imploded and threw all of us into what many called the "worst recession in history."

...
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The New Power Girls Style: How Today's Business Women Sneak Health and Wellness Into Their Busy Worlds

Posted March 25, 2009 | 05:27 AM (EST)


On an average week, the calendars of most working women look like a crowded freeway moving at the pace of the Indy 500. Days start early and intense, and continue forward at a breakneck pace often until well into the evening. Gears shift quickly along the way. One minute, it's...

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The New Power Girls: Favorite Business Hot Spots of Women Entrepreneurs and Executives

Posted March 18, 2009 | 02:46 AM (EST)


The scene at the gorgeous Oceana hotel in Santa Monica, CA is one that I've seen played out dozens of occasions throughout the past four years of being a startup founder in business. Sunlit tables facing the ocean side and across the back outdoor patio are dotted with women...

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The New Power Girls Style: Five Favorite Makeup Products for Busy Women

Posted March 11, 2009 | 11:56 PM (EST)


It's a late morning in sunny Los Angeles as Miss Meghan Media founder and TV personality Meghan Cleary and I are on the phone preparing for a meeting scheduled later in the day. Our companies often partner on entertainment, internet, media and brand projects and that afternoon we were...

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The New Power Girls: Women Who Know How To Get Something Started in Business

Posted March 4, 2009 | 07:36 AM (EST)


If there's one thing I've noticed about the new modern women entrepreneurs and executives, it's that they know how to get something going. Be it party, an event, a great meeting, family gathering, or excellent networking opportunity, they're aces at pulling things together. This includes incredible start-up companies.

Power...

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The New Power Girls Style: Fashion Must-Haves and Style Tips For Busy Women

Posted February 24, 2009 | 10:23 PM (EST)


One of the most common elements I've mentioned in the past about today's modern women entrepreneurs and executives is the understanding that first impressions matter. Whether they're at an industry event or a top level meeting, they always look polished and put together.

For entrepreneur and actress Tere...

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The New Power Girls: Where Women in Business Social Network

Posted February 17, 2009 | 10:19 PM (EST)


It's just after 11pm when top Silicon Valley event planner Karen Hartline, who works with hot companies like Mashable and Blurb.com, rolls into the party at Hanger 8 at the illustrious Santa Monica airport in a gorgeous satin green dress and high heels. The scene is not unlike...

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The New Power Girls: Favorite Reads of Today's Successful Business Women

Posted February 10, 2009 | 11:52 PM (EST)


There's a unique common element I've noticed among the women entrepreneurs and executives I've met and know: They're all big readers. It's not just in business, but a rich and diverse range of topics, from politics to cooking to style and fashion to photography. They devour good biographies and great...

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The New Power Girls: Favorite Tech, Tips and Tricks of Today's Successful Women

Posted February 3, 2009 | 12:38 PM (EST)


Last week, I wrapped up the ten common traits I've noticed among the women entrepreneurs and executives I've met and know. It included everything from being fearless to focusing on charity to knowing how to stand on your value, and most of all, how they're both inspiring and inspired.

...
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