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Patricia Martin
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Patricia Martin writes about doing business in a digital culture. She is the author of RenGen: Renaissance Generation--The Rise of the Cultural Consumer and What it Means to Your Business and Tipping the Culture: How Engaging Millennials Will Change Things. She pioneered the point of view that the convergence of art, technology and information is remaking the American consumer. Her work has been featured in Advertising Age, Brandweek, Chicago Tribune, the Harvard Business Review, and the New York Times, as well as ABC News and NPR.

Blog Entries by Patricia Martin

Why Millennials Won't Grow Out of It

6 Comments | Posted December 27, 2011 | 15:28:12 (EST)

On my holiday lunch circuit with clients, I kept hearing a similar refrain from people. They are struggling to manage Millennials right out of college. They appreciate that they're tech-savvy, creative and enthusiastic. But harnessing those qualities in the work place is elusive. As people, they seem so different, I...

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Are Americans Still Eager to Learn?

4 Comments | Posted December 13, 2011 | 15:31:44 (EST)

At a recent leadership conference, academic leaders voiced concerns about the future of education in America. According to the Chronicle of Higher Education, their remarks were punctuated by angry protesters who openly confronted the panel of college presidents about the high cost of a college education.

What struck...

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Changing the Culture of Student Debt

32 Comments | Posted November 18, 2011 | 09:55:04 (EST)

Occupy Wall Street may be an amorphous, platform-free movement. But as the protests that began in New York in September have spread across the United States, and the world, one clear issue of concern has emerged: student loan debt.

For over a year, I've been working on a foundation-funded project...

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Is President Obama Using Social Media for the Right Reasons?

Posted August 4, 2011 | 13:26:32 (EST)

President Obama doesn't tweet non-stop. He shouldn't. After all, the leader of free world has the business of the keeping the United States safe and solvent to contend with. But because he was the first presidential candidate to "socialize" an election, pundits wonder what happened to the pre-presidency levels of...

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Portrait of an Arts Entrepreneur: Artisan Businesses Now an Economic Indicator

Posted May 6, 2011 | 17:42:40 (EST)

If you need evidence that the pallid economy is regaining its color, just ask mural artist Doug Coggeshall. Last week, I caught up with Coggeshall for coffee between estimate meetings with clients. After 25 years, he considers his custom mural business serving metro-Chicago's most prominent residents "a canary in a...

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SXSW Update: Al Franken on the Future of Creative Work, Net Neutrality

Posted March 14, 2011 | 16:24:35 (EST)

It's 9:30AM on a Monday in a hotel ballroom that is filled to the brim with people eager to hear what Al Franken has to say. Last night, Austin was overflowing with parties, so I figure most people dragged themselves here with hangovers. Al Franken is sober. With...

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Cybersexism Meets Its Match: High School Girls Demand Respect

Posted February 3, 2011 | 15:01:01 (EST)

The girls at my local high school are fighting back in outrage over a Social Network-style website that rates girls using sexually explicit and racist remarks. Their counter movement, RESPECT, is making headlines. Because many boys joined in solidarity with the girls, the ruckus says a lot about the future...

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Bill Shakespeare Tops Bill O'Reilly in Popularity

Posted November 16, 2010 | 16:41:52 (EST)

Using statistical tools at its sibling blog, AllFacebook, Galleycat compiled a list of the most popular authors on Facebook.

Authors are arranged according the number of Facebook fans they counted as of this Nov. 11, 2010. Shakespeare's still hot, rocking the #4 slot in most Facebook...

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Education Needs a Communications Overhaul

Posted June 23, 2010 | 11:24:22 (EST)

Some conservatives are saying it's time to eliminate the U.S. Department of Education (DOE). It's a sign that the public may not understand the Department's role. That's a shame, but understandable. For the last three decades, people in education have been focused on talking to each other. In...

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The Politics of Astrology and the Secret Lives of CEOs

Posted March 22, 2010 | 12:16:10 (EST)

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Remember when the Reagans were scalded by the media for consulting an astrologer? It makes me wonder if times have changed. Will the Obamas be consulting their astrological charts any time soon? I put the question to Susan Miller,...

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Why We Love Dogs -- Customer Journey Research

Posted March 17, 2010 | 14:37:00 (EST)

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Meet Killi. She's a German Shorthaired Pointer who is gracing our lives while her human family takes a holiday. Her owner brought her by this weekend for a meet and greet. It was love at first sight.



Sadly, my own dog passed away...

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Profiting in the Idea Economy

Posted March 10, 2010 | 10:59:30 (EST)

Last Friday, the deadline closed for entries into the National Endowment for the Arts logo contest. The controversial call-for-entries raised important issues for the creative economy, the biggest question being the value of creative work.

We live in a time of unprecedented creative output. Much of...

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Marketing in Today's Digital Culture

Posted January 28, 2010 | 11:40:56 (EST)

Does someone marketing in today's digital culture need a pricey MBA? Once considered the zenith of accomplishment in business, the relevance of the MBA degree has come under question. Clues as to why the criticism might stick could be found at the recent Kellogg Business School Marketing

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Death Becomes Us: How Culture Is Redefining the Way We Die

Posted December 8, 2009 | 14:13:18 (EST)

The holidays are no time to think about death. But then again, many of us will be re-connecting with extended family during the holidays, and we can't help but notice that our folks are "getting up there" in age. A new report from Northwestern University points out that obituaries...

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Volunteering to Change the World: Top 15 Reasons People Join

Posted October 28, 2009 | 18:18:25 (EST)

In cities across America, it's the season of the "cause." From charity 10K runs to sumptuous galas, volunteers of all sizes and stripes step forward in the fall to do their part. Chicago's no different. In fact, 1.7 million people volunteer in Chicago, contributing an equivalent of $3.6 million...

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Progressive Cultural Consumers Far From Socialists

Posted October 20, 2009 | 12:55:51 (EST)

On October 28, 1938 the first mass gathering of American Marxists was held in New York City. Glenn Beck seems set on marking the occasion. I'm referring to his flagrant use of the word "socialism" to describe the Obama administration's policies.

Whether it's the federal bail-out or health care reform,...

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Auto Industry, Meet Twitter: Ford Re-Launches Fiesta

Posted September 21, 2009 | 13:25:26 (EST)

Like many Chicago residents, I grew up somewhere else. After graduating from college in the early 1980s, I was unable to find meaningful work in my hometown of Detroit. Frustrated, I crammed my clothes, record albums and a howling cat into my Ford Fiesta and split for Chicago. Years later,...

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Culture and Commerce: Zappos, Francesca's Sow Spirit

Posted August 12, 2009 | 18:20:59 (EST)

Amazon is acquiring Zappos. On the face of it, the deal should work. Similarities abound. Both companies are online retailers -- one sells books CDs, and devices; the other, shoes. Both CEOs are visionary and respected. It should be a happy union save one striking difference: Zappos' legendary...

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Chicago Director Kyle Alvarez Debuts First Film in Vegas

Posted June 12, 2009 | 18:41:21 (EST)

Meet Kyle Alvarez, a young, ambitious Chicago filmmaker who is officially launching his first feature film, Easier With Practice, at CineVegas Film Festival in Las Vegas. I learned about Kyle through an acquaintance. And I plan to follow his exploits because I'm sure his journey will be chock-full...

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Alternative Energy: Rebirth of Our Economic Engine in the Wind

Posted May 13, 2009 | 21:35:36 (EST)

Pundits are fond of comparing Americans to Romans and forecasting our imminent fall. The plain truth is that we're living up to the reputation. But as we enter the death spiral of our civilization, history also teaches that this is what it looks like right before a renaissance. Nothing drove...

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