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Patrick FitzGerald

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You're Not Steve Jobs -- And That's OK

Posted: 01/03/12 10:51 AM ET

The perfect entrepreneur has no life. He sends emails at all hours of the night, lacks normal social interactions, rarely has time for familial relationships and probably sleeps under his desk. There are no holidays or days off. The company is king and all facets of it dominate his realm on a 24/7 basis.

What many entrepreneurs don't realize is that venture capitalists, angel investors, the media, and the general business community are rarely looking for the isolated autocrat. There are flashes of brilliant obsession of course. One need only look at the comet-like successes of Mark Zuckerberg, Steve Jobs and Bill Gates as examples of uber concentration and unrelenting will. Walter Isaacson's excellent biography of Jobs lays bare many of the characteristics which made Apple and Pixar the monumental triumphs they are. Jobs' supreme deliberation and relentless pursuit of a seamless marriage of technology and creativity revolutionized the digital age. Likewise, it is commonly agreed that Facebook began as a reflection of an insular, socially awkward teen looking to expand his social network.

Yet, these are not the makings of most entrepreneurs and probably never will be. Granted, most entrepreneurs are a tad off, fairly unique and sometimes just plain crazy. Rational thought plays little part in pursuing an uncharted course rife with massive personal, professional and financial risk. Some would say it's a calculated risk but it's loaded with gambling metaphors. Understanding your product, market, competitors, employees and taking out the company trash is an all-consuming lifestyle that leaves little room for much else in life when you're launching your business. Various studies have borne out that the divorce and substance abuse rates amongst early-stage entrepreneurs is far above the normal level. Simply put, when you're in charge and the phone rings, you have to answer. It's very hard to pass on that call to "Bob in Accounting" or claim that you've accrued enough vacation time to send out an "Out of Office" email. My kids were all born during the launch/growth phase of various startups I was running so while I didn't quite answer the phone in the delivery room, I've had my share of conference calls while changing a diaper.

What most potential entrepreneurs should understand is that while dedication is one thing, obsession is another. Like any dating ritual, potential investors are looking for long-term mates, not obsessive one-night stands. Be sure that this is on their radar when reviewing the management team. Questions about your life outside the company are topical, important and beyond relevant: "Are you dating anyone/are you married?; Do you have any hobbies?; Are you media friendly?; Do you exercise?" If the answers to all the questions are no, you'd better have an unbelievable or life-changing product. Otherwise, most venture capitalists, corporate partners, and even the media will run for the hills. There is no story to be told there, no ambience to embrace. Similarly, the insane hours, overwhelming workload, and fractured structure demand some level of normalcy when assembling the startup team. Personally, I knew it was time to leave one of my earlier startups when conference calls and meetings were repeatedly scheduled for Saturday nights. Sure it makes sense to demand unwavering loyalty, brutal honesty, and rapid fire response time, but it better be fun or it better be interesting or turnover rates and morale will be a constant source of frustration.

It's still early in 2012, but the investment community isn't investing in robots to launch new businesses just yet. Startup employees and new investors are looking for people they actually like who are insanely passionate about their ideas; not inflexible, uninspiring drones. It makes perfect sense to understand and model some of the business strategies of a Jobs or Zuckerberg, but make a point to create your own entrepreneurial culture. Create it early and create it often; you and your new company will be better off.

 

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The perfect entrepreneur has no life. He sends emails at all hours of the night, lacks normal social interactions, rarely has time for familial relationships and probably sleeps under his desk. There ...
The perfect entrepreneur has no life. He sends emails at all hours of the night, lacks normal social interactions, rarely has time for familial relationships and probably sleeps under his desk. There ...
 
 
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10:49 PM on 01/04/2012
I get what you are saying Patrick, but it is disappointing that some (as indicated in comments here) will walk away from Isaacson's bio of Steve Jobs assuming he was little more than an obsessed autocrat versus one of the few leaders of our time who actually demanded everyone around him give the best of what they could, 100% the time. He did not create Apple's turnaround, but he certainly made sure the right people, products, and expertise were available when needed. One could say the same for popular sports coaches, they demand a more from their players than those players know they can give. Or Zuckerberg as a antisocial computer nerd versus someone with a big idea whose time had come operating in a circle of other geeks who (imagine!) would actually prefer to spend all night at a hackathon solving problems vs spending all night at bar creating them. Balance in life is needed, but like your first paragraph we need to be sure not steer clear of black and white extremism in describing focus and balance as things that are mutually exclusive. They are not.
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LostDemocracy
Equality in Opportunity, NOT in outcome
04:47 PM on 01/04/2012
Steve Jobs is in a class all by himself.

"I need Equality in Opportunity, NOT Equality in Outcome" - Steve Jobs.
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01:53 PM on 01/04/2012
Good article, Patrick, but really there is more.

"Jobs, Gates, and Zuckerberg" etc. etc. are the =actors= who play the very important role of =CEO= and who do it with varying degrees of tact and success. But they are not singularly responsible for the success of the companies that they presently lead (or led). And each them would say (have said) the same thing in an instant. A ship proceeds across the ocean of chance to its destination due to the coordinated efforts of thousands of people.

I think that the singularly most important characteristic of a successful entrepreneur is that he or she is very quick to =share= credit, to =relinquish= control, to =listen= to ideas and to act upon them. He or she works from the very beginning, not to build up a "one (wo)man band," nay, but quite the opposite.

You =cannot= succeed in business by yourself. You can't even get off the ground. You =don't= have "all that it takes," and your idea is neither original nor unique. Having said that, you can build a team of people and you can persuade them ("I'm from Missouri ... and I'm rich... and there's a reason for that ...") that the nascent business that you've started has an excellent chance of long-term success with help from them (and not without them).
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jabailo
(Participant) Texeme.Construct()
06:20 AM on 01/04/2012
I don't think of Jobs, Gates or Zuckerberg as "entrepreneurs" because they were taken up by the venture capital system as standard bearers so early in their careers. They are more like figureheads, designed to get investors on board...paid actors if you will...representing iconic trends, and they more often act like government bureaucrats or politicians...trying to keep everyone on board.

I've worked in small businesses and run side projects myself and that is what I consider the entrepreneurial lifestyle. Most of the time it fails. Most of the time you spend more than you get out of it. Occasionally you break even on some project. Still, if you are a real entrepreneur, it's the only way.
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GrimAdventures
11:38 AM on 01/03/2012
To gain a much different perspective on entrepreneurship and building business read "Rework" by Jason Fried and David Hansson. It's a easy to read and somewhat refreshing.
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doublehappi
02:35 PM on 01/03/2012
Thats the only book i read on entrepreneurship i read till date.

I love Brad's philosophy on investors and why should we wait till it hurts befiore we hire someone.