Patt Cottingham has been working as a brand communication strategist
for the past ten years. With a background in advertising on the creative
side Patt knows how to strip brand messages down to core thoughts and
deliver them in simple, yet powerful words and images. Her brand motto is
"Every thing communicates and communication is everything."

In her branding work she looks to create behaviors and practices that make for more globally conscious and sustainable brands.

Her brand papers featured on brandchannel.com have gotten international
responses and have been published in countries such as Stockholm, Sweden,
Ho Chi Minh City,Vietnam, Moscow, Russia, Jerusalem, Israel and
Cape Town, South Africa, Montreal, Canada, and Kuala Lumpur, Malaysia.
Her websites are www.genuineimprints.com and www.workforcetobrandforce.com

Having a gut instinct about what behaviors and models will no longer work
in the 21st Century she has created the concept of saying goodbye to the old
paradigms and saying hello to new, more innovative and sustainable practices.

Patt Cottingham/USA
001-201-612-5533
threeft2@gmail.com
www.genuineimprints.com

www.workforcetobrandforce.com

Blog Entries by Patt Cottingham

Goodbye/Hello 15 "Is Reality Becoming Too Relative?"

2 Comments | Posted December 4, 2009 | 07:31 AM (EST)


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With all the hubbub going around about Michaele and Tareq Salahi the aspiring reality-TV stars that crashed the Obama's State Dinner. I decided to go to my trusted dictionary to look up "reality" since some in our country seem to be losing all sense...

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Goodbye/Hello 14 "Burning The Ships "

Posted October 17, 2009 | 11:42 AM (EST)


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In 1519 the Spanish Conquistador Hernando Cortez anchored his 11 ships off the Yucatan Peninsula. Thousands of miles of ocean separated him from Spain and reinforcements. The Aztec Empire with tens of thousands of warriors ruled Mexico at that time. Cortez in an ambitious...

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Goodbye/Hello 13: Women Reclaiming Rights to Their Goddess Power

Posted September 8, 2009 | 12:55 PM (EST)


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In ancient times, brave warrior women used cunning strategies to outwit the powerful male leaders of their day. They used both their intuitive instincts and their courage to fight oppression. This was their "goddess" power.

In 732 B.C. Queen Samsi (Shamsi) of Arabia...

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Goodbye/Hello 12: Moving Toward Cosmopolitan Brands

4 Comments | Posted August 9, 2009 | 05:10 PM (EST)


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First, let me define how I am using the term cosmopolitan brands. The origin of the word cosmopolitan is borrowed from the Greek word kosmos or cosmos, meaning world. Through globalization, brands have extended their products and services into new markets. Yet is profiting...

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Goodbye/Hello 11 "Iran's Clerics Give Green Ray Of Light And Hope To Opposition"

11 Comments | Posted July 6, 2009 | 12:09 PM (EST)


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Just when it appeared that the opposition movement of Mir Hussein Moussavi was squashed, comes a ray of green light and hope for the opposition through a crack in the clerical establishment.

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The Association of Researchers and...

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Iran's Fine Green Line Between a People's Right to Protest and Violence

Posted June 22, 2009 | 08:22 PM (EST)


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Just coming off Father's Day in the US it is hard to witness an Iranian father kneeling over his mortally wounded daughter laid out bleeding and dying on a street in Tehran. In a video uploaded to news organizations a young woman, and student...

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Goodbye/Hello 9 "Designing Empathy Into Police Work"

Posted June 3, 2009 | 11:21 AM (EST)


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Imagine that you are an industrial designer being given the assignment of designing products and systems that would allow future police forces to balance empathy with authority in law enforcement. To do so you would have to consider what human characteristics, needs and interests...

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Goodbye/Hello 8 "Be Fear Less"

Posted May 20, 2009 | 08:03 PM (EST)


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It is easier than ever to succumb to fear these days. Turn on the news or read the headlines in the newspaper about foreclosures, job loss reports, credit crisis, car dealership closings, 401K's gone, shuttered businesses, bankrupt states, corporate layoffs -lately fear is owning...

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Goodbye/Hello 7 "Human Rights Gone Wrong"

4 Comments | Posted May 13, 2009 | 03:02 PM (EST)


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On March15, 2006 the United Nations created the Human Rights Council. Its mission is to strengthen, promote, and protect human rights around the globe. And yet, in reading the Vaclav Havel's piece A Table for Tyrants in the New York Times it appears...

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Goodbye/Hello 6 "Retooling Detroit For A Renaissance"

1 Comments | Posted May 4, 2009 | 08:12 PM (EST)


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For now Chrysler is idling in bankruptcy court. In a deal with Fiat, Fiat will get 35% of Chrysler in exchange for giving Chrysler access to its technology. This may help to jump-start Chrysler's innovation for the future. GM has until June 1 to...

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Goodbye/Hello 5 "Obama's Strength In Relationship Building"

2 Comments | Posted April 27, 2009 | 01:03 PM (EST)


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There is a major shift occurring in how President Obama is engaging foreign leaders. He is not afraid to admit to mistakes that America has undergone in the past; this reconciliation is wiping the slate clean for new relationships to be forged. If listening...

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Goodbye/Hello 4 "Pirates, Power, and Force"

Posted April 20, 2009 | 03:20 PM (EST)


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A lot has been said about how Somali pirates on tiny single-engine outboard skiffs could continue to overtake huge cargo ships like the US-flagged Maersk Alabama. The tiny skiff vs. the huge cargo
ship is a pure example of power versus force. For...

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Goodbye/Hello 3 "The G-20 Summit Clarion Call"

Posted April 8, 2009 | 05:01 PM (EST)


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The G-20 Summit is akin to the sounding of the ram horn as a clarion call for all tribes to lay down their differences and come together to stabilize the global economy. This unified step forward is the first test in our ability to...

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Goodbye/Hello 2 "Consumer: a Retro Concept"

Posted April 1, 2009 | 03:16 PM (EST)


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If you dust off an etymology dictionary and turn to the definition of consume, from which the word consumer comes, you will see references dating back to 12th Century words like: use up, devour, take up completely, do away with, one who consumes...

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Goodbye/Hello 1 "AIG And Corporate Shenanigans"

Posted March 31, 2009 | 04:51 PM (EST)


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Unless you were on a polar expedition through the Drake Passage in Antarctica or snorkeling in Tui Tai in the South Pacific you know about the big goodbye shout out that American taxpayers gave AIG and corporate greed recently.

Perhaps the one good...

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