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A Domestic Marshall Plan: Forget Going "Big vs. Small," Instead, Go "Simple and Effective"

Posted: 08/31/11 08:11 PM ET

--Mediocrity breeds contempt.--Anon.

The test for the president's jobs program speech is whether it rallies enough sustained enthusiasm and support for a March on Washington that draws over 1 million people. Any proposal that falls short of this criterion is doomed.

To do that, the president's plan must be simple and effective -- easy to communicate and understand, and easy to grasp why it will be effective.

The president might begin by recalling for all of us that, from 1947 through 1951, the US spent $13B (5% of its GDP) rebuilding Europe. At that time the US debt was about the same percentage of GDP as it is today, but our parents and grandparents did not moan and groan that we could not afford it. And, that was on a different continent and included large populations (Germany and Italy) that were just at war with us. The Soviet Union was invited to be included in the aid -- but "Uncle" Joe Stalin preferred the leverage destitution provided him.

When the Marshall Plan concluded, output had increased by 35%. [One wonders if the rightwing has ever invented a story about why this "government spending" really did not work].

The US needs a domestic Marshall Plan for itself -- $700B over 4 years is about the same percent of GDP as $13B was in 1947.

From what is being blathered about the Beltway, the discussion within the administration is whether to "go big" -- i.e., propose major initiatives Republicans will not agree to, and then campaign on them -- or "go small" -- propose minor initiatives Republicans will not agree to, and then berate them for opposing what they have always supported.

It is the wrong debate. Wrong economically. Wrong politically.

It is wrong because it begins and ends with the flawed premise that the major audience is the Beltway yappers, lobbyists with PR firms and policy-wonks. Or, even Congress.

The audience, the only audience that will ever count, is the American people. If the president can get the American people on is side, in massive numbers, that is all that will matter. Yes, the yappers, lobbyists and anointed policy-wonks have the money and media machines to make their voices heard, but it is a mistake for the administration even to try to feed them their pablum.

That leads to multipoint plans, watered down pronouncements, and the perception of a visionless and rudderless society. When it is complicated, confusion -- the tactic of the rightwing to deny everything from cigarette-smoking causing lung cancer to more heat-trapping gasses resulting in more heat being trapped -- is easy to create.

No one rallies, no one goes to the barricades, no one steps up to fight if they are uncertain or confused. Nor do droves of people rally to achieve a 1% improvement.

Clarity and certainty are required.

To do so, the president should focus on two and only two proposals, and they each must take account of perceived prior failures, i.e., they must be guarantees not incentives that rely on what side of the bed someone gets up on in the morning to determine if they will be acted upon.

The first is that the proposal must guarantee millions of jobs. The keys are guarantee and millions, not just one million. Without a guarantee, any incentive proposed will be sliced and diced for why it will not work, how much it will waste, who the winners and losers are, and so forth.

At the level of one million jobs, it will be considered OK, but insufficient. Four (4) million should be the minimum -- and recall, the WPA hired 4 million people in 4 months.

At this time, providing incentives for this or that investment will fall on deaf ears -- the American people need to know that several million new jobs are to be guaranteed. The simplest way to do this is in the roads, bridges, electric grid, retrofitting buildings, dams, sewage, water, school buildings -- collectively referred to as "infrastructure". No fewer than 4 million jobs should be guaranteed, either through engaging private companies or, if necessary, through a modern Works Progress Administration, directly hiring the workers.

A corollary of this approach is that it will become highly politically salable to tax the wealthy to pay for those millions of guaranteed jobs. The best economic argument is to get non-productive money transferred to productive -- i.e., the financial activities (i.e, "FAT") tax of 0.5% on financial markets transactions that would generate $100-150B annually and ending the Bush tax cuts for the wealthy, generating another $70B... or, if one prefers, improved enforcement can get some of the $350B in taxes that are owed, but not paid. Together, that is about the amount the domestic Marshall Plan requires.

There is also a potent political argument for this approach -- the financial industry's excesses played a major role in our collapse, the taxpayers bailed them out, it is fitting an proper for them to help bail out the country.

It is time the president gave voice to that sentiment, widely shared by the American people for the simple reason that it is true.

If the jobs are to be guaranteed, there is no even remotely credible argument that the proposal will not work to create them. Since almost all infrastructure work is, by definition, local, the value of the government supported endeavors will be immediately obvious to the entire country -- road by road, bridge by bridge, school by school, community by community.

Let them try to say that money taken from the "private sector" will result in no net job gain -- it will not pass the laugh test. Let them try to say that this is "socialism", I doubt they'd want to sustain that pitch when 4 million plus people are working again.

The second proposal the president should make is guaranteed mortgage modification. So long as housing remains depressed, so long as homeowners have to squirrel away money to make sure they can meet mortgage payments, so long as so many mortgages are underwater, the burst housing bubble will be a drag on the economy.

It is not suggested that the president, in his speech, go into all the details, but he should be clear about what is guaranteed to occur. [One thought is to tie banks' access to the Federal Reserve's loan facility to agreement to modify principal and interest on mortgages, providing the banks a pro rata share of profits when the homeowner sells].

That's it. Guaranteed jobs. Guaranteed mortgage modifications.

A domestic Marshall Plan. To rebuild America.

Of course, we will immediately hear all the reasons why none of this is a good idea.

Ignore them.

The American people would rally in droves behind these two guarantees. We would March on Washington in the millions to make it happen.

If they do not heed, they will be gone in 2012, never to pollute our dialogue, never to darken our doorposts, again.

 

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03:43 PM on 09/07/2011
Your arguments are specific and logical, and most of all fair.
But I would go further - run on redistributing the wealth, using the IRS, from the current top 3% owning 97% of the wealth to a 25%/75% ratio... not overnight but every year until that ratio is achieved... imagine how many new millionaires/jobs/products/ideas/etc. would be created. Everyone would move up, not down, even the super rich would move up, just a little slower :-)
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lgillooly
05:12 PM on 09/02/2011
I like it and I hope President Obama does something strong, bold, simple to understand and rallies Americans to fight WITH him.
07:47 PM on 09/01/2011
The American people might very well support and even rally to show their support for your first proposal -- a guarantee of at least 4 million jobs.

However, a majority of Americans who own homes are neither behind on their mortgage payments or "under water" on their mortgage. Absent a cogent explanation of why it will be to their benefit to lower the principal and interest that their neighbors are required to pay without reducing their interest and principal, it is unlikely they will support your second proposal to require banks to modify some, but not all, mortgages.

Even if you were to expand that proposal to cover all homeowners, including those whose homes still are worth more than they originally paid for them, millions of other Americans do not even own a home. Those who rent are not likely to support a proposal that will be perceived as rewarding those who had the bad judgment to pay too much for a home they no longer can afford at the expense of those who either had the good sense not to make the same mistake or who lacked even the minimal resources needed to purchase a home during the home-buying frenzy of 2005-2008.
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Paul Abrams
01:22 AM on 09/02/2011
The thought in the article was not to single out underwater mortgages, but to provide everyone whose property value has declined a pro rata reduction, for the reason you mention, and also because it will be a stimulus package itself, with more disposable income.
For renters, the quid-pro-quo should be a commensurate reduction in rent--i.e., if the landlord gets a 20% reduction in principal, then the renters should have their rents reduced by 20%.
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Daphydd
Lets play some music
01:57 PM on 09/01/2011
I fully support these proposals, and I would welcome another trip to DC to rally for them.
10:30 AM on 09/01/2011
As evidenced by the Debt Ceiling Debacle before the Break, Congressional Republicans have President Obama and his Democrats firmly in a Box! He has run out of Options! President Obama must now become “Whiner-in-Chief” to the American People! In turn, if they agree that his Strongly Recommended Policy Prescriptives should be given a Chance, it will become Their Duty to get in Contact with their Congressperson to make sure those Prescriptives are carried out! If they are still not carried out, it will then become his Duty to Whine about it until it DOES get done!

To Pay for them, of course, he has been given No Choice but to take them out of the Hides of the Republican’s Beloved “Job Creators”- the Increasingly Wealthy and the Big Corporations. The Government has already agreed to Cut more than it should have Elsewhere!

The obviously first things he should whine for are, of course, Investments for Job-Creation. It will certainly help to establish his Bona Fides to then Whine about, for Example, the overwhelming number of his Nominations being held up by the Republicans in the Senate. Or then, he can Whine about Immigration Reform. Or then, “Cap and Trade”. Or, Whatever. You get the idea!

This use of the Bully Pulpit by a President to Whine for Stuff will be Unprecedented! We will certainly then ascend to be a True Republic!

But he has NO CHOICE!
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Azetoth
10:03 AM on 09/01/2011
I applaud the underlying vision here. Americans need work, the infrastructure is in dire need of repair, and what better way to employ Americans than to get them working on the infrastructure.

I've said this elsewhere: I don't understand why increasing taxes on the wealthy and corporations is such a big deal. They're not creating new jobs, they are keeping the money for themselves and whatever $40,000 a plate dinners they feel like attending and whatever lobbying they feel is needed. Tax them, get the money into something productive like american infrastructure... sure, it may be a governmen job, but at least peolpe are working, morale goes up, and things get bought again, and it only costs some rich people a few shmoozy dinners a year.
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Paul Abrams
11:28 AM on 09/01/2011
Raising taxes on the wealthy IS no big deal. For one thing, there is not a single scintilla of evidence that raising taxes on the wealthy and corporations dampens job creation--not one example of that happening. Remember, people pay taxes on PROFITS, what is left over after deductions and, in the case of businesses, expenditures. If a corp hires a worker for $50K + $15K in benefits, a total of $65K, all of that $65K, all of it, is DEDUCTED before taxes. The same is true of R&D expenses, legal fees, and so forth.
Ronald Reagan and Bill Clinton both raised taxes dramatically and, after that, job growth accelerated. Name one example of the opposite--it doesn't exist.
GHarry
Kitty wrangler
09:56 AM on 09/01/2011
These are the best ideas for solving the current economic stagnation, but of course they won't even be considered. Why? Because the Democratic movers and shakers who run the White House have the mentality of Republicans. They subscribe to capitalism-as-religion, with all the myths and false premises thereof, a big one of which is that tax breaks create jobs. That's nonsense, as we have learned so painfully, but announcing a new series of tax breaks is one way of doing next to nothing while appearing to do something. So is announcing modest new infrastructure improvements, which will be handled by existing companies with few new hires. This calculated incompetence is all part of the two-party kabuki -- Democrats vs.Republicans -- which is designed to provide the illusion of democracy in our plutocratic system so the status quo is maintained, with the rich being allowed to get richer with a minimum of interference from the government. So far it's working great.
08:50 AM on 09/01/2011
Sorry i had to stop reading after "The audience, the only audience that will ever count, is the American people." AHAHAHAHAHAHAHAHA. Rove will buy 2 billion in Air time, and it will offset anything the Pres can say. Ill leave you with a good example of exactly how you are wrong "Death Panels" Oh and by the way... If that wont work, they own the voting machine companies!
GHarry
Kitty wrangler
09:57 AM on 09/01/2011
You are absolutely correct.
11:22 AM on 09/01/2011
You're a cynic! Stop that!

What Karl Rove would be buying is only a different platform to communicate to the American People with. They would then have to choose between the President's and Rove's vision. And guess whose vision will win out if each voter tends to vote for what's in his/her own self-interest?
12:19 PM on 09/01/2011
When is the last time anyone but the rich GOP voted in their best interest? What part of any GOP proposal is in the best interest of their base? and as my last point should tell you... they can simply alter the votes anyway... they have before and will again.
03:54 PM on 09/07/2011
If the premise that 'each voter tends to vote for what's in his/her own self-inter­est' were true, Gore would have been elected, we would have trillions in surplus, 4% unemployment, etc., and the Republican Party would be extinct.
Unfortunately for most of us, the majority of voters seem to vote against their financial interests for sure - there are hundreds of millions of middle class voters vs. 400 richest families, yet each election is close...? When we all vote our interests, we will begin to form a more perfect Union, I think.
ppace60657
We cut taxes on the rich, they created no jobs
08:15 AM on 09/01/2011
Yes, the American people would rally in droves behind this. Then the Republicans would say no and President Obama would say, ok, let's not do it. The man has shown so little strength and resolve that it's impossible to believe he will ever keep his word and stand up for something he believes is.
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08:09 AM on 09/01/2011
these are good ideas, but they are antithetical to Obama's philosophy. It is the one thing he failed to learn from Reagan- that simplicity gets results.

Obama has a truly maddening governing style. He is so committed to 'incentives' that he can't understand that actions bring incentives into being, too, and that this is particularly true in a crisis, where the psychology is not optimal for devious maneuvers.

His focus on 'incentives' would make him seem underhanded in the best of times. At this time, it makes him appear much worse than that.
frank1946
Tell the Truth
07:51 AM on 09/01/2011
There is no example of this working anywhere on Earth, Ever !

Only Private Sector Jobs last and produce replicating cash flow and tax revenues.

Cut Taxes on business, lower spending and abandon Dreams of public funded Jobs.

If your printing $$$ you had better make a investment that produces beyond 12 months ?
08:17 AM on 09/01/2011
There is no example of anything you say working anywhere, ever. Every time we cut taxes, things seem to get worse. Wealthy businesses and people are just hoarding their money now because they see nothing worth investing in. Nothing you recommend changes any of that.

An investment that produces beyond 12 months? Did you read the article? What is the work? It's INFRASTRUCTURE, which by all reports in this country currently scores a C- to F. Crumbling bridges and roads, poor public transportation, antiquated energy grid, poor ports and harbors. These are things that last for generations, and are never built by private sector initiative.

If you start that sort of public spending, hoarders will invest. Workers will have money to spend, retail establishments and manufacturers will return to life, and the new infrastructure will make it more efficient to do business in this country.

Your way leads to stagnation and death. It has never worked since this country was a boundless reserve of unexploited resources.
08:19 AM on 09/01/2011
Also, nobody said anything about printing $$, you are conditioned like Pavlov's dogs to see that. Printing and borrowing are two different things.
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cintirich
The posts above and below mine are wrong.
10:14 AM on 09/01/2011
Then who's going to pay for it? This is easily a several trillion dollar "plan".
05:14 AM on 09/01/2011
The point is that the construction sector is on its knees due to the housing bubble collapse. Investment in infrastructure would put the construction workers back to work. Those workers would then pay taxes and spend in the shops. More shops will open and pay further taxes and employ more people, who in turn will also pay taxes. In Economics, it is called the multiplier effect. The Government would then get a return on its investment.
07:45 PM on 09/01/2011
Your theory works well on paper, but the problem is where will the inital seed money come from to pay for these public works? Going deeper in to debt is not the answer. Instead we need to reprioritize what we budget our money on. With drawing from Afghanistan, ending agricultural subsides, triming the departments of education, energy, and National Endowment for the Arts by ten to twenty percent each would free up billions for this.
03:46 AM on 09/02/2011
Thank you for your comment. I agree that withdrawing from Afghanistan will be a good move (When appropriate) as wars in foreign shores tend to suck some money out of the domestic economy. However, cutting any domestic spending (unless very wasteful ones such as tax breaks for the rich) will be wrong as it would be like sucking money out of the economy. Also, yes go deeper into debt as the world is paying America for the privilege of holding government bonds and thus the REAL net value of the debt is actually decreasing as inflation is eroding it. Spend that money on capital projects to improve a badly needed infrastructure and this will kick start the construction sector and consumer demand. All it needs is the policy-makers to remove their eye blinkers and see the bigger picture.
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jsphwhite
Ignorance is the enemy
02:22 AM on 09/01/2011
I don't much how we can really afford to spend but we should invest as much as possible in infrastructure and concentrate on the most on projects that most need improvement. Obama should give concrete examples of our crumbling infrastructure and then explain the consequences of not acting to do something about. And further point that this will both directly create jobs and indirectly through more efficient commerce. It is a win win for the American people.
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Paul Abrams
10:20 AM on 09/01/2011
Before this crisis, the Army Corps of Engineers indicated we have about $1.2T worth of decaying infrastructure that needs repair. That does not include retrofitting buildings so they save energy, a recurring benefit, nor the upgrade to the electric grid.

Steve Benen and Rachel Maddow suggested to highlight projects in each Republican Member of Congress's district that is on that list. That's a good idea.
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cintirich
The posts above and below mine are wrong.
12:04 PM on 09/01/2011
During Obama's 1st year in office, we passed the stimulus which was promised to go towards many "shovel ready" jobs which would help to repair our decaying infrastructure. The stimulus was just short of $1 trillion dollars.

Would I be correct in guessing that at least half of that $1.2 should have been repaired by now because of the stimulus? If not, what happened and why should I expect a new infrastructure repair program to do any better?
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Chris1962
NYC
12:51 AM on 09/01/2011
>>>The president might begin by recalling for all of us that, from 1947 through 1951, the US spent $13B (5% of its GDP) rebuilding Europe. At that time the US debt was about the same percentage of GDP as it is today, but our parents and grandparents did not moan and groan that we could not afford it. And, that was on a different continent and included large populations (Germany and Italy) that were just at war with us. The Soviet Union was invited to be included in the aid -- but "Uncle" Joe Stalin preferred the leverage destitution provided him.>>>

Changing the channel... now.
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CollectiveNotIndividual
12:48 AM on 09/01/2011
This plan...which is a ton of short term spending....would have to be coupled with medium & long term spending cuts. If congress spent this type of short term money without cutting long term spending...the treasury market...which is already on shaky ground...would freeze and we could face a debt induced economic crash.
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Paul Abrams
10:23 AM on 09/01/2011
The markets are indeed odd, but I don't think in the way you describe. You see, the markets have always depended on government to backstop the risk, not that it is written in stone, but that, since the Great Depression, the government has always been there. Remember, even George W Bush, arguably the most conservative President ideologically we have had since Calvin Coolidge, proposed stimulus packages, the Wall Street Bailout, and the GM loan when the economy started tanking. Now, with the TP types, and the negative reaction to the bailout, that certainty is no longer there. Hence, the fear. Strange to say, but that is what it really is.