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Paul Blumenthal

Paul Blumenthal

Posted: February 12, 2010 01:28 PM

The Legacy of Billy Tauzin: The White House-PhRMA Deal

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For more research like this, visit the Sunlight Foundation's blog.

More than a million spectators gathered before the Capitol on a frosty January afternoon to witness the inauguration of Barack Obama, who promised in his campaign to change Washington's mercenary culture of lobbyists, special interest influence and backroom deals. But within a few months of being sworn in, the President and his top aides were sitting down with leaders from the pharmaceutical industry to hash out a deal that they thought would make health care reform possible.

Over the following months, pharmaceutical industry lobbyists and executives met with top White House aides dozens of times to hammer out a deal that would secure industry support for the administration's health care reform agenda in exchange for the White House abandoning key elements of the president's promises to reform the pharmaceutical industry. They flooded Congress with campaign contributions, and hired dozens of former Capitol Hill insiders to push their case. How they did it--pieced together from news accounts, disclosure forms including lobbying reports and Federal Election Commission records, White House visitor logs and the schedule Sen. Max Baucus releases voluntarily--is a testament to how ingrained the grip of special interests remains in Washington.

In the 2008 campaign, Obama declared his intention to include all stakeholders as he sought to reform the nation's health care system, but also supported key Democratic health reform policies. Among these were several that targeted the pharmaceutical industry: Allowing re-importation of drugs from first world countries with lower drug prices and providing Medicare with negotiating authority over prescription drug prices in the recently enacted Part D program. These weren't just promises, Obama had already voted for both of them as a senator in 2007. (Roll Call Vote 132 and Roll Call Vote 150.)

Set to carry out this agenda were two Capitol Hill veterans, schooled in the monied Washington culture, chief of staff Rahm Emanuel and deputy chief of staff Jim Messina. Emanuel was a former fundraiser, Clinton administration official, investment banker and member of the Democratic leadership in Congress. Messina was the former campaign manager and chief of staff to the powerful Senate Finance Committee chairman Max Baucus. Both were known for their unparalleled legislative abilities.

Because of Obama's decision to develop a plan operating through the legislative process, members of Congress also played key roles. Early on, the pharmaceutical companies were told to deal directly with Senate Finance Committee chairman Max Baucus. Baucus would be the vehicle for the deal worked out behind the scenes by the White House and PhRMA.

Central to this effort was PhRMA president, CEO and top lobbyist Billy Tauzin, a longtime Democratic member of Congress who switched party affiliations after Republicans gained control of Congress in 1994. By switching parties Tauzin was able to maintain his influence and even rose to be Chairman of the House Committee on Energy & Commerce. Tauzin became the poster child of Washington's mercenary culture. He crafted a bill to provide prescription drug access to Medicare recipients, one that provided major concessions to the pharmaceutical industry. Medicare would not be able to negotiate for lower prescription drug costs and reimportation of drugs from first world countries would not be allowed. A few months after the bill passed, Tauzin announced that he was retiring from Congress and would be taking a job helming PhRMA for a salary of $2 million.

Tauzin's job change became fodder for a campaign ad that then presidential candidate Barack Obama ran in the spring of 2008 simply titled "Billy." It featured the candidate, sleeves rolled up, talking to a salon of gasping Americans about the ways of Washington. "The pharmaceutical industry wrote into the prescription drug plan that Medicare could not negotiate with drug companies. And you know what, the chairman of the committee, who pushed the law through, went to work for the pharmaceutical industry making $2 million a year." The screen fades to black to inform the viewer that, "Barack Obama is the only candidate who refuses Washington lobbyist money," while the candidate continues his lecture, "Imagine that. That's an example of the same old game playing in Washington. You know, I don't want to learn how to play the game better, I want to put an end to the game playing."

Aiding PhRMA in their outreach to Congress would be a squadron of lobbyists to push their health care reform priorities. Over the course of 2009, the drug industry trade group spent over $28 million on in house and hired lobbyists. Aside from PhRMA's massive in-house lobbying operation, the trade group hired 48 outside lobbying firms. The total number of lobbyists working for PhRMA in 2009 reached 165. Some 137 of those 165 lobbyists representing PhRMA were former employees of either the legislative or executive branches. Of these dozens were former congressional staffers including two former chiefs of staff to Max Baucus.

According to data compiled by the Center for Responsive Politics, drug makers contributed huge sums to congressional campaign committees during the same period--from January to the end of October (4th quarter numbers are still being totaled), industry political action committees, employees and their family members flooded lawmakers with over $8 million. Those contributions tilted heavily to Democrats over Republicans by a 57 to 42 percent margin--the first time in any election cycle going back to 1990, the first year that the Center for Responsive Politics began tracking industry giving, that Democrats were so favored. Given their majorities on Capitol Hill, and the new President's intention to reform America's health care system, the new tilt was perhaps not surprising.

***

On March 5, the White House held a meeting with major health care industry leaders to try to bring them to the table and see what could be done to gain their support. In attendance were Billy Tauzin, president, CEO and top lobbyist for PhRMA, Pfizer CEO Jeff Kindler, America's Health Care Plans (AHIP) Chairman Karen Ignani, Tom Donohue of the Chamber of Commerce and Robert Wood Johnson Foundations' Risa Lavizzomourey. A day before the White House meeting Tauzin appeared on CNBC touting health care reform and promising to work closely with the Obama administration. In the interview he touted it as an "optimistic plan", acknowledging that the industry did have a few problems but was glad to have a chance to discuss these. Some were caught dumb-founded by this apparent change of heart on behalf of an industry long adverse to health care reforms.

On April 15, Jim Messina and Jon Selib, chief of staff to Senate Finance Committee chairman Max Baucus, convened a meeting at the headquarters of the Democratic Senatorial Campaign Committee (DSCC) with leaders of organized labor and health care groups, including PhRMA. At the meeting, the groups decided to form two nonprofit entities to promote reform efforts, Healthy Economy Now and Americans for Stable Quality Care, that would be almost entirely funded by PhRMA. The two groups spent $24 million on their advertising campaigns; the contract to produce and place ads went to White House Senior Advisor David Axelrod's former firm, AKPD, which owed Axelrod $2 million.

In the next month, CEO's from pharmaceutical companies would meet with Baucus and administration officials at least four times. These talks preceded a major public event at the White House, one critical to its strategy to promote health care reform. On May 11, PhRMA and other trade industry groups pledged cost cutting measures to the White House that would save, they claimed, upwards of $2 trillion over the next decade. President Obama announced the deal in the State Dining Room, flanked by leaders of the various trade groups; the administration followed up with a media blitz in the press and on the White House Web site.

The next day, Healthy Economy Now's PhRMA funded ad campaign ran their first advertisement in support of the health care reform process calling for the government to finally "fix" the nation's health care cost problems. While many elements of the $2 trillion cost cutting pledge fell apart, the drug industry remained committed to the process in the hopes that they could ultimately win out and defeat the provisions they most feared in closed-door meetings with the White House.

The first occurred on June 2. White House visitor logs show PhRMA's top executives, including Tauzin, and industry CEOs met with Sarah Fenn from the White House Office of Health Care Reform. On the same day, the publicly available schedule of Senator Max Baucus shows Tauzin and the same industry CEOs met the Senate Finance Committee chairman. What ultimately resulted from these coordinated meetings would be revealed by Baucus on June 20.

In a press release featuring a statement by Tauzin, Baucus revealed that the pharmaceutical industry had accepted $80 billion in cost cutting measures to be included in the Senate Finance Committee version of the bill. According to news reports, Baucus initially proposed $100 billion in cost cutting measures, but the executives and lobbyists meeting on June 2 were able to win the lower figure.

The terms of the initial cost-cutting deal included $30 billion go directly towards closing the "donut hole" in Medicare prescription drug coverage. The "donut hole" is a term for the gap in coverage that occurs within the Medicare prescription drug coverage. For those purchasing prescription drugs through the Medicare program coverage cuts off at $2,700 spent and does not pick back up again until $6,154 is spent by the participant. The amount proposed in the deal, 50 percent coverage for drugs within the coverage gap, however, would not completely close the "donut hole."

In Baucus' press release, Tauzin is quoted as saying, "This is a once-in-a-lifetime opportunity and, working together, we can make this hope for a better tomorrow a reality today." This "once-in-a-lifetime" opportunity also extended to the pharmaceutical industry's ability to blunt the long-term Democratic agenda of lowering prescription drug prices through Medicare negotiations, re-importation and quicker release of generics onto the market. After making such a grand statement of support through cost cutting proposals it was time for the pharmaceutical industry to finally force the White House and Democrats to take certain chips off the table.

Baucus proceeded with a plan to convene a bipartisan group in an effort to craft the bill desired by the White House. These participants included Democrats Kent Conrad and Jeff Bingaman and Republicans Chuck Grassley, Mike Enzi and Olympia Snowe. Baucus' decision and the need to solidify deals with groups like the pharmaceutical industry - which were reliant on Baucus producing a bill - slowed down the legislative process making it impossible for Congress to meet the White House's announced August recess deadline for passing health care reform.

Soon after, PhRMA's big guns and industry lobbyists paid the White House another visit on July 7 and this time met with Rahm Emanuel and Jim Messina (Baucus' chief of staff Jon Selib is also listed in White House visitor logs for this meeting). In August, The Huffington Post's Ryan Grim reported on an internal memo that was drafted at that meeting that outlined the policies that would not be allowed into any final version of health care reform. These included Medicare prescription drug negotiations, drug re-importation, and the lowering of prices for drugs available through Medicare Part D and Part B. The deal would be $80 billion in cost cutting and absolutely no more.

***

While the $80 billion deal was cut with Baucus' committee, other congressional committees continued to mark-up their own versions of health care reform without the knowledge that the White House was relying on Baucus to produce the final product. In the House of Representatives, the House Energy & Commerce Committee leveled a direct threat to the $80 billion deal. Energy & Commerce Chair Henry Waxman sought to include all of the provisions that PhRMA had gotten the White House and Baucus to cut out of the reform bill. These included drug reimportation, Medicare negotiating power and speedier release of generics to the market. According to previous analysis of the measures proposed by the committee, these measures would have totaled hundreds of billions in cost cuts, far exceeding the $80 billion cap agreed to by the White House, Baucus and PhRMA.

The cost cutting measures passed in the Energy & Commerce bill spooked the board of PhRMA, which included all of the CEOs involved in the deal-cutting meetings with the White House and Baucus. The board pressured Tauzin to go public with the deal to ensure that the White House would recognize it and not renege. On August 4, the Los Angeles Times, in an exclusive report, featured quotes from Tauzin claiming that a deal between the White House and PhRMA existed and that, as Tauzin put it, "The White House blessed it." Tom Hamburger wrote in the article, "For his part, Tauzin said he had not only received the White House pledge to forswear Medicare drug price bargaining, but also a separate promise not to pursue another proposal Obama supported during the campaign: importing cheaper drugs from Canada or Europe."

The White House's Jim Messina later confirmed Tauzin's claim, stating, "The president encouraged this approach ... He wanted to bring all the parties to the table to discuss health insurance reform."

Democratic lawmakers were furious. Rep. Raul Grijalva, chairman of the Progressive Caucus, asked, "Are industry groups going to be the ones at the table who get the first big piece of the pie and we just fight over the crust?"

***

On September 7, Baucus' bill made a private circulation on the Hill; pharmaceutical industry cost-cutting did not exceed $80 billion. Five days later, the New York Times reported that PhRMA planned to spend up to $150 million in an advertising blitz in support of Baucus' bill. The Times noted that the ad spending "...would be a follow-up to the deal that drug makers struck in June with Mr. Baucus and the White House." On September 16, Baucus released the full text of his legislation to the public.

The White House, PhRMA and Baucus still had to fight a few battles to keep the deal intact. The key amendment targeting the PhRMA deal in committee mark-up came from Sen. Bill Nelson from Florida, which has one of the largest Medicare participant populations in the nation. The pull of constituent needs clearly put Bill Nelson into a position to push for further cost cutting in Medicare prescription drug pricing. His target: closing the "donut hole" completely.

Nelson claimed that his amendment would generate $106 billion in revenue, or from PhRMA's perspective increase their cost-cutting to $186 billion. That would be unacceptable to PhRMA, to Baucus, to the White House and to the pharmaceutical industry who had made the deal. Other Senate Democrats, Tom Carper and Robert Menendez voted with Republicans and Baucus on the committee to defeat the amendment. It is little surprise the Carper's Delaware is home to AstraZeneca and Menendez' New Jersey is home to Merck and Bristol-Myers-Squibb, all of which lobbied for the $80 billion cap.

Senate Majority Leader Harry Reid introduced the final bill, with the cap in place, on November 19. Debate began on Dec. 3, and with it come one more attempt by members to change the terms of the deal. Senator Byron Dorgan introduced an amendment that would allow for drug re-importation, but as the date for voting drew near, the Federal Drug Administration (FDA) released a letter objecting to the proposal that echoed pharmaceutical industry talking points: "...as currently written, the resulting structure would be logistically challenging to implement and resource intensive. In addition, there are significant safety concerns." Dorgan's amendment was defeated with numerous Democrats previously in support of reimportation switching to "no" votes.

On Christmas Eve, the bill passed the Senate with the PhRMA deal fully intact.

***

New Year's Eve passed with no further action on health care reform. Public opinion regarding the health care reform bill had been slipping throughout 2009. It reached a fulcrum in the special election to replace the deceased senator Ted Kennedy in Massachusetts on January 19, 2010. Newly minted senator Scott Brown campaigned that he would be the senator to provide Republicans with the votes to filibuster the final health care reform bill. Democrats ran for cover. Despite having the largest majorities of any party since the 1970s, Democrats put the brakes on their agenda, particularly health care reform.

In the end, the pharmaceutical industry's support for health care reform would be left up in the air . After spending $100 million in advertising in support of legislation that Tauzin and key executives hoped would be a windfall for the pharmaceutical industry, the legislative process had flat-lined. In February, the board of PhRMA, split over the deal cut by Tauzin, pushed Tauzin to resign his post.

In an interview with Diane Sawyer, President Obama owed up to failures in the process of passing health care reform, "[T]he health care debate as it unfolded legitimately raised concerns not just among my opponents, but also amongst supporters that we just don't know what's going on ... And it's an ugly process and it looks like there are a bunch of back room deals."

 
For more research like this, visit the Sunlight Foundation's blog. More than a million spectators gathered before the Capitol on a frosty January afternoon to witness the inauguration of Barack Obama...
For more research like this, visit the Sunlight Foundation's blog. More than a million spectators gathered before the Capitol on a frosty January afternoon to witness the inauguration of Barack Obama...
 
 
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11:44 AM on 02/18/2010
This kind of made me ill. Moving to Sweden
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HUFFPOST BLOGGER
David Vognar
07:05 PM on 02/17/2010
Paul,

If you get time, please read this: http://www.huffingtonpost.com/david-vognar/understanding-why-peacock_b_464881.html

It's related to your political, economic and social concerns. It's about how arbitrary and unnecessary our political, economic and social suffering is. It's called "Understanding Why Peacocks Have Sex Can Change the World." Not about NBC. :) I'm a new Huff Post blogger, Northwestern grad. We need to spread these ideas.

David
11:42 AM on 02/18/2010
Mitch McConnell & Elaine Chao = Ventas/Vencor now Kindred in 43 states = Healthcare & Real estate. Please look at my photos/documents on Facebook, Myspace and Windows live group: Sept 11 2001 Time for the truth just a few pieces of evidence.
Robin Gunter
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HUFFPOST SUPER USER
poppahymen
Mad Pimpin Like James Lipton
01:42 AM on 02/17/2010
Why oh Why can't I get help?!
01:44 PM on 02/15/2010
I am sorry but have we all forgotten how Bush and how his deal with Big Pharma will eventually bankrupt Medicare? No price controls for prescription drugs? During the Bush administration Lobbyist over ran Washington and they all didn't go away because Obama became President. There are 10 times the amount of lobbyists in Washington thanks to George W Bush.

When you have no choice but bringing the bad guys to the table this is what you get. Too bad President Obama didn't see the knife in the back coming when it was Pharma's turn to make concessions.
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HUFFPOST BLOGGER
Alison Rose Levy
Connect the Dots www.healthjournalist.com
03:29 PM on 02/14/2010
After two decades reporting on integrative health, I covered Sicko, which featured Billy Tauzin for Huffington. The Obama election inspired hope.

One year ago, I covered the Senate appearance of Mehmet Oz, Andrew Weil, Dean Ornish and Mark Hyman-- all contributors to Living-- in DC for a meeting at the Institute of Medicine where leading scientists, physicians and policy makers convened to define recommendations for health infrastructures aimed to improve health outcomes, and lower costs, using well-established approaches.

That week, the President gave his first State of the Union address, highlighting health care reform and prevention.

Yet none of the leaders at the IOM were invited to the WH to share the solutions proposed.Instead the meetings detailed in this blog occurred, and sadly the rest is history.

While I remain convinced that changes in diet and lifestyle are essential, the conversation about reforming health care, rather than insurance per se, needs to move beyond the lifestyle page and become a public movement.

We must address a wide array of other contributors to ill health, (such as regulatory, agricultural, environmental, corporate, and FDA policies). We need to step down health monotheism to encourage assessments and approaches that address incipient health issues before they are serious, chronic, or terminal. Otherwise, sustaining the industries you mention will bleed the economy while doing little to resolve and address the fundamental factors that produce disease on mass levels.

Health insight, science, culture, and action-- free ezine at: www.healthjournalist.com
03:28 PM on 02/14/2010
This is what Rahm meant about 12 dimensional chess. Obama thought he could craft the perfect compromise, in so doing he sacrificed the political optics and the Dems are paying the price. The bad part is that Obama probably really DID need to cut these deals, and yet he still may fail.

Politically, it's a no-brainer. Use reconciliation to open up Medicare to everyone, and allow Medicare to negotiate rates for drugs and services. Because Obama can still do this, I suspect he'll get the political sausage in the end. The people fighting him are burning him too badly over this stuff, and Dems hold all the cards (to mix metaphors).

Obama is going to pass some sort of Health Reform. These industry lobbyists better realize that sooner rather than later, or they're going to end up with very progressive reform they won't like.
02:50 PM on 02/14/2010
The WH knew who is in control and knew the beast they had to feed if they wanted even a little reform. It all goes to show how intellectually dishonest and morally corrupt the system is. We have a morally and intellectually bankrupt government, a decadent and morally and intellectually bankrupt corporate elite. The very same people going through the revolving doors of government and corporate boardrooms. The Democrats have at least a few people standing up for the nation and the people, the Republicans have none, not one voice for the people. But the people will reward their blocking and destruction to governing and will vote them in to finish the job the Bushies had no time to finish.
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Mike789
Sapere Aude (L) "Dare to be Wise"
11:08 AM on 02/15/2010
Concur: "the Republicans have none, not one voice for the people. But the people will reward their blocking and destruction to governing and will vote them in to finish the job the Bushies had no time to finish."

Listening to NPR as of this comment and it seems that your assessment is in the works. Talk is
of the Dems. actually losing the House. I am loath to imagine the consequences thereof.

Democrats rallied to change the congressional demographic in 2008 and earlier, and yet do not grasp the importance of pushing forward even harder in the Fall elections. A TKO was not enough.

The HR Bill is a Right/Center bill and ought to be canned for something that resembles true reform.

Starting again, as the Republicans tout, is not such a bad idea. Only problem is, if the marginally informed have their way and flip majoriies around, there will be no healthcare reform at all or something that only covers 3 million of the 40 + million uninsured.
11:42 AM on 02/14/2010
Here is what troubles me. The WH got caught this time with their mits in the cookie jar. How many other awful deals have they gotten into that just have not surfaced as of this moment. Is this th only one, I hardly believe that is true. Obama's stuff will surely stick to other black politico's. Only a matter of time before some of the savviest members of the black cacus run the other direction from him.
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11:28 AM on 02/14/2010
President Obama's 2008 Campagain recivieved $20,175,303 from the healthcare industry during the 2008 election cycle, 3 times what McCains took in.... Factor in that Goldman Sachs Group Inc was Obama's top source of campaign money overall and $1.5 from Lehman Brothers, 3 times what Hillary accepted in her entire political career from them and some things become self-explanatory ...

The Obama-Biden Plan - http://change.gov/
Lower drug costs by allowing the importation of safe medicines from other developed countries, increasing the use of generic drugs in public programs, and taking on drug companies that block cheaper generic medicines from the market.
USBrit
And GOP Jesus said, I am come to help the rich.
06:07 AM on 02/16/2010
Care to know what the horrible thing is? It doesn't matter one whit what bleeding American ponce politician you vote for, they are elected by and for those that can afford to put them into office. This endless nonsense that either party has any deep interests in what goes on with the common lot is merely marketing tripe fed endlessly to a willing public in order to keep them mildly engaged as their futures and their children's futures are put on to the electoral election block and sold off to the highest bidders. And unless you have Bill Gate's phone number on your contacts list on your over priced cell phone, you do not really have a voice in the system - well except for those brief moments when you engage in mass activities like the Tea Party noises, which in the end will get you more pandering noises followed by more of your future being sold of on the electoral election block, just under a different marketing strategy. The real money future is in Asia and perhaps Brazil (Russia is only mentioned by most economists as it has more oil that it is not using for its own purposes than just about anyone else - other than that they have no economy.) So that is why they keep bleating about 'free markets'. How else to move the economy there unless you get the masses to think that is going to help them? There, cheered you up no end, didn't
09:43 AM on 02/14/2010
NOW THIS IS THE KIND OF STUFF WE'ED HAVE KNOWN IF WE STILL HAD A FREE PRESS!!! This is great work Mr. Blumenthal!!!
03:20 PM on 02/14/2010
Yeah, but when did HuffPo know all this? And why didn't they post it? Is it just that people are finally starting to put the pieces together, or are there are other deals out there we aren't privy to?
11:38 AM on 02/16/2010
Exactly!
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HUFFPOST SUPER USER
LeLoup
Res ipsa loquitur, ergo tace!
05:01 AM on 02/14/2010
These kind of deals were the best way to ensure that no true reform would ever see the light of day.

And here we are, no real reform, and not even a much less appropriate reform able to garner votes from the bought and paid for Congress.

Taking back this country will be very difficult; as a matter of fact, given the money involved in keeping the status quo, it could be dangerous.
04:34 AM on 02/14/2010
There will be no major changes or reforms during Conservative Obama's presidency (partly due to Republican filibustering, partly due to Obama's anti-progressive political philosophy).

Elizabeth Warren for President, 2012.
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03:18 AM on 02/14/2010
We are the only country without caps on drug prices.
With a Democratic majority in all three branches of goverment--this
is unacceptable.
So Mr. "Change" et. al, what are you going to do about it?
01:48 AM on 02/14/2010
Eliminating insurance companies and private hospitals from having any involvement with a new Public Option Universal Health Care system will be the only way achieve the bargain health care costs structure which will make the system viable.

Collecting national sales taxes to pay for public health care, instead of requiring consumers to purchase insurance and make copays, and delivering all free care for public option patients only from government hospitals, would save a $1trillion from the $2.6trillion devoured by private systems last year if all 300 million Americans received public care.

See Phillip Longmans book Best Care Anywhere: Why VA Health Care is Better Than Yours.

Of course not everyone in the US would choose to use public care but the stark difference in its costs dramatically demonstrates how much more efficient proven government systems are and it shows that using them would solve the cost control problems of Medicare, Medicaid, and all government funded care while improving patient outcomes.

Employers could optout of paying for employee care.

States could eliminate all health care costs.

Everyone choosing free government care could have it with no restrictions.

The second half of a dual system would be private only; consumers would pay to recieve private care, which would be delivered in private hospitals, no public funding would be paid to private insurers or providers.
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03:37 AM on 02/14/2010
Clean up and expand Medicare to every American who wants to enroll.
That's the only fair way to health care reform.
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magnetplanner
I'm late, but you're not. Good work so far.
12:54 AM on 02/14/2010
Best piece of reporting I have seen on this site in a long time. Thanks, Paul. Keep it up.