Dr. Zak is a neuroeconomist at Claremont Graduate University in California, which houses one of only five such labs in the world. The field of neuroeconomics combines methods from neuroscience and economics to study how people make decisions involving risk, as well as strategic decisions involving relationships with others. Dr. Zak and his colleagues discovered that doses of the naturally-produced hormone oxytocin made people more trustworthy. Additionally, Zak's research determined that oxytocin levels can be naturally raised by human touch.

Dr. Zak was credited with originally coining the term 'neuroeconomics.' He conducts more research with oxytocin than any other scientist in the world. Has been published in scientific journals and featured in media interviews all over the world.

He’s the founder of CGU’s Center for Neuroeconomic Studies, and professor of economics at CGU; Professor of Neurology at Loma Linda University Medical Center; Senior Researcher at UCLA; Degrees in math and economics (San Diego State), PhD in economics (Penn); Post-doctoral training in neuroimaging (Harvard). Dr. Zak is also the author of the book, "Moral Markets." More information about him can be located here, which includes video clips and more.

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