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Paul Kadin
As AOL's Category Development Officer for Finance, Paul Kadin is responsible for leading AOL’s initiatives to serve the financial services industry with the best media solutions and marketing services that contribute to client success. Paul brings a depth of client-side expertise in the category, most recently at Citi, where he held a number of senior positions spanning eight years, including the Head of North America Marketing Operations and Strategy, Director of Small Business Marketing, and Head of Retail Bank Marketing.

Prior to that, Paul spent nine years at Chase, where he was SVP, Division Executive, running the Manhattan and Boroughs Divisions, and Head of Consumer Market Management. He also was EVP at Dreyfus in charge of their national network of Financial Centers. He has also held senior marketing and business development roles at early stage marketing technology and ad serving firms, Viewpoint and MediaMind, deepening his digital marketing experience.

Before joining the financial services world and after receiving his undergraduate degree from Brown and MBA from Columbia, Paul spent twelve years in consumer packaged goods brand management at P&G, Warner Lambert, and as VP of Marketing at Sara Lee, forming a sound foundation of blue-chip marketing experience.

Paul, an avid year-round cyclist, lives in Piermont, NY with his wife Marcy. They have two grown children and enjoy nature oriented travel.

Entries by Paul Kadin

Financial Services Marketing Predictions for 2014

(0) Comments | Posted January 13, 2014 | 6:07 PM

With 2014 predictions everywhere you turn, here are five more of mine that will be squarely in the sights of financial services CMOs in the coming year.

Consumer education. Financial education efforts by financial services providers saw substantial growth in 2013 and will continue to expand as banks and investment...

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Banking: Ring Out the Branch, Ring In Digital

(0) Comments | Posted December 31, 2013 | 5:35 PM

There have been a few pieces of banking industry news recently that, taken together, are signs of the pace picking up in the industry's transformation - and the importance of digital to both the way customers transact and consume media and content. With face-to-face customer opportunities waning, how fast are...

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From Adversity to Transformation: Can Financial Services Marketers Show the Way?

(0) Comments | Posted November 19, 2013 | 5:04 PM

In Malcolm Gladwell's latest work ("David and Goliath") he makes the point that having a handicap or shortcoming forces one to compensate and develop skills that often lead to great success in life. The number of successful entrepreneurs and business leaders who are dyslexic, for example, is way above the...

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