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The Cover of TIME: The Face of the Next Greatest Generation

Posted: 08/18/11 11:04 AM ET

Eight years ago, after the capture of Saddam Hussein in a spider hole, TIME Magazine named The American Soldier its “Person of the Year.” It was an iconic cover story that put a face on these wars and played a decisive role in getting Americans to separate personal politics from their treatment of our troops.

Now, as we approach the tenth anniversary of 9/11, TIME has unveiled a historic follow-up to that initial introduction -- “The New Greatest Generation”-- in recognition of a new 21st century veterans’ movement helping mold a stronger America. Various forces, people, and organizations have converged for one purpose – to better the lives of military veterans and their families, in honor of their service and dedication to our country.

For Iraq and Afghanistan veterans everywhere, this is a game-changing moment.

In a week when the media is covering 2012 candidate feuds as if polls open tomorrow, the TIME cover story shows the entire world the face and potential of a powerful new generation of leaders for America. Tough people who are dependable in times of adversity. Men and women who put their country first. Leaders who can get things done. The five of us (Liz Young McNally, Wes Moore, John Gallina, Dale Beatty and myself) are humbled to have been chosen to represent our brother and sisters in the veterans’ community.

Take what Dale and John have done with Purple Heart Homes for an example of how individuals can take ideas and turn them into transformative change. They combined their homebuilding experience with their military experience, and created an organization that is both practical and inspiring. All it took was a lot of grit, determination and innovation.

Also featured in the article are powerful emerging leaders like Brian Stann of UFC fame, Jake Wood of Team Rubicon, and Eric Greitens of The Mission Continues. And this is just the tip of the iceberg.  We represent the diversity, skill and energy of all 2.3 million veterans of Iraq and Afghanistan. And we’re just barely scratching the surface of the tremendous contribution and potential of this new generation of vets. Thanks to the Post-9/11 GI Bill, many more will be following in our ranks in government, business and the nonprofit sectors -- and the country needs to start paying attention. The TIME cover story shows the entire world that we are not a charity, we’re an investment. We’ve led America in combat overseas, and we’re ready to lead at home. We are social entrepreneurs. We are changemakers. We are force multipliers.

This past week, I met thousands of Iraq and Afghanistan veterans at IAVA events at baseball games in Baltimore and Washington, D.C. Many of them reminded me of Dale, John, Liz and Wes. Some of them have just gotten back, and are just getting their feet on the ground. Others are just now starting college because of the G.I. Bill. Many are looking for work, eager to join a team that values hard work, creativity and flexibility.

Make no mistake about it, more young vet movers and shakers are in-bound to American communities across the nation. Investing in their future now is the best thing we as a country can do for our collective future, from their education to their health care to their employment. Initiatives like the White House’s “Joining Forces,” and the Chamber of Commerce’s “Hiring Our Heroes” are great starts. But this isn’t the end-game. It’s more like halftime. 

As we approach the tenth anniversary of 9/11 and Veterans Day on 11/11/11, it’s critical to keep the spotlight on new veterans, their contributions in the military and the impact they are now making on our everyday lives in the civilian workforce.  They are living proof that service to country doesn’t end when you take off the uniform. A new surge of combat veterans will be returning home in the coming years. Hopefully, they will find the road a little more well-paved than their predecessors did, due to the hard work and dedication of people like Liz and Wes, and organizations like Purple Heart Homes and IAVA

It’s not all positive, of course. Veterans’ unemployment continues to skyrocket nationwide. The mental health concerns and homelessness numbers aren’t going away anytime soon. This TIME cover story needs to be a catalyst more than a celebration. The leaders in this article, and the hundreds of thousands they served beside who weren’t named, represent exactly what America needs to rebuild its economy and propel its future: leadership, resilience and commitment to serve. They are our small business leaders, our teachers, our novelists, our screenwriters, our CEOs, our diplomats, and probably, a President or two.

And it’s going to take all of us, from the owners of the smallest businesses to the most powerful Senators in D.C., to make sure America maximizes all of that potential.

Iraq and Afghanistan vets will do our part, make no mistake about that. We’ll lead from the front. We always have. The TIME is now.
 

 
 
 

Follow Paul Rieckhoff on Twitter: www.twitter.com/PaulRieckhoff

Eight years ago, after the capture of Saddam Hussein in a spider hole, TIME Magazine named The American Soldier its “Person of the Year.” It was an iconic cover story that put a face on th...
Eight years ago, after the capture of Saddam Hussein in a spider hole, TIME Magazine named The American Soldier its “Person of the Year.” It was an iconic cover story that put a face on th...
 
 
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HUFFPOST SUPER USER
M Jeffrey
05:48 AM on 08/20/2011
The country is a collection of individuals and being in the militray is not serving anything but the militaristic spirit of america. Sorry but a solidier has not done anything special than any citizen.
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HUFFPOST SUPER USER
Captai
Get out while you still can!!
09:59 PM on 08/18/2011
Gotta say that I don't want leaders who think the military and its endless wars for bankster and shareholder profit are a good thing. When the current generation has a Gen. Smedley Butler step forward perhaps I'll listen.
HUFFPOST PUNDIT
ThatsTheTheWayItIs
religion, ideology, partisanship are delusional
09:09 PM on 08/18/2011
50,000 Boomers died in Vietnam - four times as many as have died in all wars since.
The "Next Greatest Generation"? Excuse me?

Korea and Vietnam were wars between superpowers. A million Chinese soldiers died fighting the US in Korea. The Cold War ended, and recent wars have been against puny opponents. 8,000 dead in ten years of war in Iraq and Afghanistan, less than one years dead in Vietnam.

Give us a break. My parents were the "Greatest Generation", but Boomer sacrifice dwarfs that of today's youth. Not to mention, we were drafted, forced to kill or  be killed. The draft is the most coercive possible act of any government, and we ended it in 1973.

The last 30 years have been the most peaceful in US history. In terms of % population that died in wars, by any measure. Check history before you argue. Today's young have sacrificed less than any other generation in history.
03:00 PM on 08/20/2011
There are a lot more soldiers physically injured all the way to deafness, blindness, loss of limbs or brain damage. The reason not as many have died is because they have improved medical care and get them doctored within minutes after they are injured, usually. In former wars they would have died.

With the indiscriminate bombing the percentage of those who died that we fought in Iraq and Afghanistan has been higher.
06:42 PM on 08/21/2011
In a little more than one month in 1945 7,000 U.S. Marines died on Iwo Jima. Could America accept those losses today?
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HUFFPOST SUPER USER
lafrance
08:32 PM on 08/18/2011
I have often felt ashamed of my generation. The baby boomers. A generation that is dedicated to greed and selfishness.
I have sometimes felt sad for my 21 month old granddaughter and what kind of world we were leaving to her with our endless childish brawls rather then working to get real things done. My generation squandered their time on the stage with pettiness, shallowness and consumed by ideology.
then I look at my granddaughter's parents and feel hope. They are of the generation that will return our world to the right order of things. the way it should have been with us for the last 30 years.
they are the future and the hope.
I feel much positive in the thought that my generation's time is fast closing and the generations following will soon lead and right things.
HUFFPOST SUPER USER
M Jeffrey
05:45 AM on 08/20/2011
Well aren´t you an uplifting voice. I am not ashamed at all of the baby boomers and I am one. The order of things? who in the hell are you to decide what the right order of things is. This so called present generation is what is giving you an america in decline. Be happy as a boomer you will not live to see that.
02:31 PM on 08/20/2011
I have been ashamed of our government, many of whom are Boomers, but I think most of the other Boomers had done well. There are good and bad in every generation. Usually only a small percentage are great and a small percentage are really bad eggs.

Boomers have had a lot of things put on us, for instance, many have lost their young in too many unnecessary wars. Many of their young have physical problems from the same war. We have had double digit interest rates (very bad if you had to pay them on a floating rate mortgage), now that we are trying to save we have 0% interest rates. The stock market has crashed 3 times pulling down our investments and the investments of the younger workers.

The average Boomers did what they could to raise decent kids and also worked hard to pay for their home and save for retirement. They started paying extra in 1983 into Social Security so there would be enough money for the Boomers to retire without putting a strain on the younger workers.

I am proud to say all of the different generations are my family and friends. I marveled at how the younger generation is still dealing with the economy. If most of the younger generation are like those I know, then we don't need to worry.
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06:29 PM on 08/18/2011
We ask soldiers to do things we should never ask another human being do. We all failed our soldiers miserably by asking them to go to wars they never should have been asked to fight. They have served us, we have failed them. I hope our future leaders will live up to the responsibility of leading and only send armies to fight when and where absolutely necessary. We can begin by ending our military empire and, in future, letting other nations pay for their defense with their own soldiers and not the lives of our nations youth. We need to end the Daddy state to preserve our honor and our humanity, and to show our gratitude to those we ask far too much of, our veterans.
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ChuckChuckerson
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06:02 PM on 08/18/2011
While the piece in Time profiled some very worthy people sincerely trying to do good, I have to take umbrage at the idea that this is the new "Greatest Generation".

The original "Greatest Generation" were a bunch of regular Americans that banded together to literally save the world. The entire nation unified and sacrificed to do a work of tremendous good. They participated in something that was born of nothing but the noblest intentions, and put aside their own civilian life to ensure that people in Europe wouldn't have to live under a fascist regime.

Referring to our current military as the new "Greatest Generation" is VERY disrespectful to the heroes of WW2. The current military is made entirely of volunteers that are helping to occupy countries that did nothing to us, and posed no significant threat to anybody but themselves. They are the victims of a propaganda campaign that has brainwashed them into voluntarily participating in a tremendous crime being committed by the for-profit defense industry of our country. They are not fighting the "bad guys"; they are oppressing civilians.

I know the flames are coming but somebody had to say it. Don't disrespect my grandfather by comparing him to people that gladly take up arms against innocent civilians.
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HUFFPOST SUPER USER
Sheldon archer
Facebook name is Yuyun Archer
08:31 PM on 08/18/2011
America did not declare war against the fascist regime of Germany. They considered that the attack on Pearl Harbor was an act of war by Japan and thus entered WW2. It was Germany who declared war against America after pearl Harbor.
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HUFFPOST BLOGGER
wendycarrillo
Writer, Political Commentator
05:09 PM on 08/18/2011
Paul, thank you for all the work that you do on behalf of all Americans. We may disagree with the reasons as to why we are at war, but collectively, we can agree that the men and women who served our nation deserve the utmost respect and deserve to live their lives with dignity and honor. Kudos to you and IAVA for ensuring that.
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modeforjoe
We had the experience, but we missed the meaning
09:11 PM on 08/18/2011
No, they don't all deserve our utmost respect. Most have been recruited from the streets, lacking skill and prospects and attracted by military benefits.

Approximately three in ten military see combat; maybe fewer. Most military jobs are mirrors of civilian jobs: clerks, barbers, truck drivers, food workers, construction. You name it.

That's fine and not a condemnation as you might think. What I want to suggest is that the military, now that it is mercenary, is a paid job. All jobs have hazards, whether physical or psychological.

The veterans are not a special, separate class. They are in it for the benefits, with a veneer of patriotism thrown in, and over all, their activities as willing tools for evil national policies and wars are doing us much more harm than good.
02:37 PM on 08/20/2011
Even though there is not a real war in Iraq now, it is still a dangerous place. Those who do the civilian jobs or try to train the Iraqi are in a lot of danger still from roadside bombs and cocktail bombs. We lost a lot of soldiers less than a month ago.

So you think it is as hazardous to drive down the highway here as it is in Iraq?
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HUFFPOST SUPER USER
Anthony C Wilson
04:18 PM on 08/18/2011
I'm at a loss for words. First of all, we have an all volunteer military, and most of the ranks are filled by young men, from small towns, with little or no prospects in life --- so spare me the whole hero thing. Secondly, the military is nothing more than bully protection for our multi-national corporations. Those who fought, served and died in Iraq and Afghanistan didn't die for my freedom or way of life, these were not in doubt -- unless of course you meant our thirst for oil.

Look, I think it sucks that, we the people, allow our politicians and military leaders to lead our young lambs to slaughter in the name of imperialism, its a corrupt and failed strategy to be sure. But they are already offered a free college education - which levels their playing field more compared to the rest of the population - they will also receive veterans benefits and health care for their years of service. What else can be done?

The truth is, the call to serve, is a call to serve and protect America's corporate manifesto, it has nothing to do with being patriotic or heroic. The real heroes of this country are being sacrificed because of the same political malfeasence dooming our soldiers - our teachers, police officers and firefighters are being laid off, roads, bridges and schools are crumbling, and this generation of Americans will be worse off than their parents. Who will rescue them?
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HUFFPOST SUPER USER
Sheldon archer
Facebook name is Yuyun Archer
08:21 PM on 08/18/2011
Aha. A thinking American. Quite a rarity.
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modeforjoe
We had the experience, but we missed the meaning
09:14 PM on 08/18/2011
As I posted above (if it clears censors), I agree entirely. Our soldiers are dupes, and are working against American security and freedom without knowing it. What if they gave a war and nobody came? I want our veterans to think about that, but most won't, because the pay and benefits for under skilled people are pretty good. It's a cash cow of sorts, w the exception of those few deluded ones who are actually into it because of their fantasy of service and heroism. They are a danger to us as well--at least insofar as corporate MIC perpetual wars are concerned.
02:53 PM on 08/20/2011
The soldier off the street qualifies for food stamps or did the last I heard.

My son-in- law went to an academy like West Point and has been in the army 20 years. His benefits are supposed to be really good, but now they are trying to whack them too.

There seems to be a new rule that only a few can have any money.

I have met a lot of soldiers. One died the first day over there from a road bomb. He left a wife and four children and was high up in the Military.

Our losses have been small compared to those who live in Afghanistan and Iraq, but when it is your friend or family it is sad, sad, sad.
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HUFFPOST SUPER USER
Bill Bushing
Liberal but open to ideas that make sense (leaves
03:08 PM on 08/18/2011
I just hope this generation can do a better job than mine has (the Boomers). The place is falling apart on our watch following its magnificent build-up under my parent's generation. Of course after their fantastic success in WWII, there was little global competition for the economy they built and the communities they created. My generation has faced increasing global competition, but it has not done well in addressing that or in keeping America on a sound track.
HUFFPOST SUPER USER
Cleverboots
03:01 PM on 08/18/2011
Keep the pressure on, Paul. It's the only way things get accomplished. Thank you and your fellow veterans for your service.
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modeforjoe
We had the experience, but we missed the meaning
09:16 PM on 08/18/2011
The greatest "service" veterans can perform is to refuse to participate in self-damaging wars. This is a civil action, it will bring penalties under the law, but those who exercise their right to refuse will be the ones who truly serve America in this era of perpetual war.
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HUFFPOST SUPER USER
sunny123
so.....it's empty
02:43 PM on 08/18/2011
Thank you. thank each and every one of you who have served this country. I look forward to seeing more and more of the young men and women who have served this country come home and let us know they have ideas, hopes and plans. We need you now more than ever before. God bless you all.
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HUFFPOST SUPER USER
eddy joe
welcome to the machine
01:08 PM on 08/18/2011
"helping mold a stronger America."... I wish them well, but where is that america? It certainly is not in sight , now. Talk is just talk. When I see some results, for more than a small segment of our country, I will pay them homage.
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modeforjoe
We had the experience, but we missed the meaning
01:00 PM on 08/18/2011
The greatest contribution returning vets can make is to join forces to lobby AGAINST the self-damaging wars we have been conducting ever since Viet Nam.

What if they gave a war and nobody came? That is something for all Vets to ponder.
01:38 AM on 08/21/2011
"What if they gave a war and nobody came?" Really, that is what you come up with? The first line of a poem by Bertolt Brecht. Perhaps you should read the full poem.

"What if they gave a war and nobody came?
Why, then, the war would come to you!
He who stays home when the fight begins
And lets another fight for his cause
Should take care:
He who does not take part
In the battle will share in the defeat.
Even avoiding battle will not avoid battle.
Since not to fight for your own cause
Really means
Fighting on behalf of your enemy's cause."
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Gestas
Mountain Man
12:56 PM on 08/18/2011
The next Generation is going to have it easy...Texas is working on a plan to sell you a College Degree for a one time payment of $10,000...and,,, you won't even have to go to Texas to get it. The $10.000 will even cover the postage.
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darquelourd
You Get What You Play For
05:07 PM on 08/18/2011
for a worthless piece of paper that's pretty expensive
11:56 AM on 08/18/2011
I'm absolutely shocked - shocked, I tell you - to discover that Time magazine, which has begun to look more and more like TASS with every passing week, has decided to put pictures of Tea Party members on its cover. And Veterans, too! It's about time! (No pun intended)