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Paula Berg

Entries by Paula Berg

Can Public Relations Be Measured? 6 Tips for Proving and Improving ROI

(3) Comments | Posted May 31, 2013 | 9:00 AM

Today, consumers receive information and engage with brands in more places than ever before -- online, offline, across multiple platforms and screens. Time Warner research recently found that "digital natives" switch screens a whopping 27 times per hour.

With so many moving targets and evolving channels, how...

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10 Reasons Why You Should Be Using Social Media to Communicate With Employees

(6) Comments | Posted February 12, 2013 | 2:32 PM

Nearly half of all U.S. companies still ban workers from using social networking sites like Twitter, Facebook and LinkedIn while on the job. However, the 100 Best Companies to Work For embrace social media, going so far as to allow their employees to represent their brand online, resolve...

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Six Reasons Every Brand Should Blog

(9) Comments | Posted July 11, 2011 | 5:49 PM

Hubspot's 2010 "The State of Inbound Marketing Survey" found that:

  • 77% of Internet users read blogs

  • Blogs yield an average ROI of 600%

  • Companies that blog have two times the number of inbound links versus companies that don't

  • 46% of companies with blogs have...

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Turning Lemons into Lemonade: 11 Components of a Social Media Crisis Plan

(5) Comments | Posted November 17, 2010 | 4:13 PM

Not long ago, I was asked to give a presentation on crisis management to a group of "seasoned" professionals. As a history enthusiast, I racked my brain to find an analogy that would illustrate the magnificent changes that were taking place in communication. My mind finally landed on the

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I Can't Hear You: 5 Tips for Breaking Through the Deluge of News

(0) Comments | Posted September 2, 2010 | 1:12 PM

Someone recently asked me what I thought of BP's handling of the gulf oil spill, and I had to admit, I didn't have an opinion. At some point in the news cycle, I simply quit paying attention.

I quit watching television about three years ago. Not for any philosophical...

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Social Media and the Legal Ramifications of Saying "I'm Sorry"

(2) Comments | Posted August 23, 2010 | 1:07 PM

I spent nearly 10 years of my professional life apologizing.

"I'm sorry your flight was delayed."
"I'm sorry your bag did not arrive as scheduled."
"I'm sorry that your flight attendant wasn't as helpful as he could have been."

Then there are some of the more memorable...

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Revolutionizing Corporate Communication: 6 Tips for Integrating Social Media and Inspiring Organizational Change

(2) Comments | Posted June 8, 2010 | 4:48 PM

When I began doing social media for Southwest Airlines in 2006, it was just me and my buddy Brian Lusk trying to find time to manage a corporate blog in addition to our full time jobs. When I left, nearly five years later, we...

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What Is QR Coding?

(2) Comments | Posted April 8, 2010 | 6:02 PM

I first learned about QR coding a few years ago, and then I didn't hear a peep about them again until recently. Now, finally, they appear to be making a surge. I sat down with Mack Schwab of Louisville-based Block5 to get his take on the past, present...

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4 Tips for Measuring Social Media: It's Not All About The Numbers

(2) Comments | Posted March 10, 2010 | 3:15 PM

In 2006 the responsibility of Southwest Airlines' social media efforts fell into my lap. I knew nothing about social media at the time - I didn't read blogs, Twitter didn't even exist, and I playfully mocked a couple of ex-boyfriends who were on MySpace. But, with my new assignment, I...

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