Pedro L. Rodriguez
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Pedro is part of the digital media team at Cohn & Wolfe, a global public relations firm in NYC. He was previously with M Booth as part of the corporate practice and served as a member of the firm’s FirstWord Digital team, focusing on digital/social media/technology, and blogged for the firm's site. Pedro is also a contributing technology blogger at the HuffingtonPost and Hispanicize. Prior to M Booth, he was the Assistant to the Marketing & PR Director at Ocean Drive Español magazine (Niche Media Holdings LLC) in Miami, FL where he focused on multicultural media relations. Pedro graduated from Vassar College with a degree in Italian and Hispanic studies and a minor in English.

Blog Entries by Pedro L. Rodriguez

SXSW Chronicles: Food Porn Goes Digital - Day 5

0 Comments | Posted March 14, 2012 | 2:32 PM

In a foodie town like Austin where food truck masters rival BBQ venues, it would be a missed opportunity if SXSWi didn't place a spotlight on a national obsession: the digital sharing of food. You know what I mean, whether it's on Facebook, Instagram, Twitter or Pinterest, people...

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SXSW Chronicles: Digital Disrupts Economy, Politics and Redefines Relationships - Days 3 & 4

0 Comments | Posted March 14, 2012 | 10:53 AM

Each day I've been making educated guesses about what panels to attend at SXSWi, like a strenuous game of tic-tac-toe. That's because any given SXSW-prime hour (9:30 a.m., 11 a.m., 3:30 p.m. and 5 p.m.) has dozens of relevant panels for me to choose from. Over the past couple of...

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SXSW Chronicles: 'Big' Data -- Day 2

0 Comments | Posted March 12, 2012 | 3:40 PM

One thing they never explained about getting around in Austin during SXSW is that reserving a cab isn't possible, but not to worry because after a slow start to the day I was able to make it to a few panels!

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SXSW Chronicles: Anticipation -- Day 1

0 Comments | Posted March 9, 2012 | 5:15 PM

It might be pouring down here in Austin but the weather isn't deterring attendees of the 2012 SXSW Festival. In 2011 some 20,000 people poured into the streets of downtown Austin to take part in what has become a mecca for interactive, music and film enthusiasts.

It's...

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Checking-in On the Golden Globes

0 Comments | Posted January 16, 2012 | 1:04 PM

On Sunday I watched the 69th Annual Golden Globe Awards along with some 17 million people. Instead of tuning in through cable, I found a nifty live stream at VIP Box, thanks to a Twitter search. Yes, I cut the cord and I'm no longer a...

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Will the Revolution Be Tweeted?

0 Comments | Posted November 1, 2011 | 2:39 PM

That's according to former White House Press Secretary, Robert Gibbs. A few days ago he spoke at the Council of Public Relations Firms' Critical Issues Forum on the "Social Revolution." Speaking in front fellow communications professionals, Gibbs discussed how social media has changed human behavior because people are...

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AT&T's Customer Service Problem

0 Comments | Posted October 31, 2011 | 2:21 PM

Since I made the switch from BlackBerry in 2007, any attempt by other smartphone makers to lure me to another device have fallen short, in my biased opinion. I've been anticipating the iPhone 4S like any self respecting Apple evangelist. With the new iPhone, Sprint joins...

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Diary of a Millennial on Tumblr

0 Comments | Posted August 21, 2011 | 5:54 PM

Since my last blog entry for the HuffPost, I joined the digital media team at Cohn & Wolfe, a global public relations firm. While I enjoyed the downtime between jobs, I found myself consuming the same if not more digital and social media news but lacking...

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Spotify: Behind the Velvet Rope

0 Comments | Posted July 27, 2011 | 4:54 PM

Move over Harry, after casting its magic over Europe for the past several years, Spotify has made its way to the States. The digital music service is currently available by invite-only in the U.S. Users can access the service for free (with ads) or...

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Russell Simmons: Face of Modern American Business?

0 Comments | Posted June 21, 2011 | 9:15 AM

The 2011 American Business Awards were presented in front of a room of American business people by The Stevie Awards last night. Representatives from companies like Overstock.com, Apple and Groupon were in attendance to accept their accolades among the clattering of diners. Then there was a special honor bestowed upon...

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Facebook and Burson-Marsteller: A Cautionary Tale

0 Comments | Posted May 15, 2011 | 5:35 PM

In case you hadn't heard, Facebook and Burson-Marsteller (B-M, a public relations agency) are currently engaged in all out crisis management campaigns of their own doing. The events that preceded their current predicament include: reportedly colluding to spread inaccurate information around Facebook's competitor, Google. According to

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Google +1: Facebook, You've Been "Checked"

0 Comments | Posted March 31, 2011 | 12:22 AM

Yesterday, Google announced the arrival of +1, also known as the "this is pretty cool" tool, according to the company's blog. This announcement comes on the heels of Google's recent foray into search recommendations based on user social connections, or Google Social Search. The latter is...

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State of the Union: When A President Speaks, Do You Listen?

0 Comments | Posted January 26, 2011 | 9:14 AM

It was standing room only as America's top politicians took center stage during last night's production. She wore a grey Rachel Roy number, which complemented his now peppered hair tones. The audience interrupted with applause no fewer than 81 times. Since 1790, America's top politicians have...

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T&A: Tablets, Augmented Reality & Other 2011 Trends

0 Comments | Posted January 12, 2011 | 9:11 AM

When the Consumer Electronics Show (CES) kicked off in Las Vegas, the impending "tablet wars" promised to rule the blogosphere. Will Lenovo's IdeaPad Slate or Samsung's Galaxy Tab be the "iPad killer?" Probably not, but then again, we're only in the second week of...

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Net Neutrality, In: FCC Votes To Adopt New Open Internet Order

0 Comments | Posted December 21, 2010 | 12:21 PM

After much public debate, the Federal Communications Commission (FCC) voted on Dec. 21 to adopt the proposed Open Internet order on "net neutrality" aimed at creating "three basic rules: transparency, no blocking, and no unreasonable discrimination." The new rules address consumer, innovation and investor concerns regarding...

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Internet Privacy: It's Between You, the Advertiser and the Platform

0 Comments | Posted November 9, 2010 | 10:07 AM

This past week Google and Facebook received less than stellar grades from Digital Society, a "digital think tank," which created an "Online Services Security Report Card" indicating the (in)ability of those and other sites to protect user information.

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Considering...

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Michael Arrington: Persona non Grata? Behold 'AngelGate'

0 Comments | Posted September 30, 2010 | 5:09 PM

Full disclosure, I intended to comment about this past Friday's BizTechDay 2010. There was applicable public relations advice that was related to an audience of entrepreneurs by HARO's Peter Shankman and Fox & Friend's Clayton Morris on engaging media through

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Foursquare Teases New Focus at the Business Development Institute

0 Comments | Posted September 20, 2010 | 3:05 PM

As an early adapter of Loopt, it comes as little surprise that location-based social networking services like Gowalla and foursquare have peaked the interest of a growing number of tech-savvy consumers and consequently marketers. Following my friends, their suggestions and up-to-the-minute location updates seemed...

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