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Pedro L. Rodriguez
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Pedro is Director, Social Strategy and Influence at Horizon Media Inc. in addition to being a contributing blogger at the HuffingtonPost, focused on emerging social and digital trends. He is a 2015 Direct Marketing News 40 Under 40 Award Recipient and FOLIO Magazine Marketer of the Year Winner.

As Director of Integrated Marketing at People en Español (Time Inc.) he led award-winning marketing and branding campaigns. During his time as a member of the Digital Innovation Group at Cohn & Wolfe (WPP) he worked across consumer, healthcare, corporate and technology clients creating social and digital media communication strategies. Pedro's branding and marketing experience includes roles at HBO’s New York International Latino Film Festival and Ocean Drive Español (Niche Media Holdings LLC).

He is an active member of the LAGRANT Foundation, mentoring young minority professionals entering the communications field. Pedro is also part of OUT in Tech and a supporter of God's Love We Deliver in NYC.

Entries by Pedro L. Rodriguez

How to Feed 9 Billion People by 2050

(0) Comments | Posted April 4, 2016 | 1:19 PM

Lazy, Entitled and Delusional. Several assumptions associated with (L.E.D.) millennials.

Whether it's an industry threatened by leaner competition with human values, or a broader inability to distinguish between the message and the messenger, millennials are unabashedly opinionated but poorly understood today in age. While advertisers flock to capture...

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Is McKinney, Texas the New Norm?

(7) Comments | Posted June 8, 2015 | 4:00 PM

"Call my momma! Oh, God." She exhaled in frustration as the white man sworn to protect her, hovered menacingly over her body instead.

"Get out of here, or you're going too!" He growled at the kids in the crowd as he knelt over her body after pinning her to the...

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5 Lessons Caitlyn Jenner Can Teach You About Life

(0) Comments | Posted June 3, 2015 | 2:00 PM

It's out of the bag. Bruce is gone, Caitlyn is here. And E! Entertainment Television's top show has spun its latest starlet: Caitlyn Jenner.

Her story isn't just a win for the advancement of gender politics or elucidating the complexities of sexuality to North America, and...

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Mayor de Blasio's Son Schools NYC

(0) Comments | Posted January 3, 2014 | 2:56 PM

Welcome to 2014, NYC!

In less than 72 hours the Big Apple anointed a new mayor, was schooled in Greek mythology by #Hercules, and received a seemingly funny reminder that new-found "celeb" status should come with a manual on digital "Do's & Don't's."


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FOMO & Inadequacy: Tech-Induced Maladies

(0) Comments | Posted September 11, 2013 | 11:26 PM

I'm on a flight as I sit to write this blog post and Pat Benetar's "Love is a Battlefield" is pulsing through the stereo and into my headset. "We are young..." she exclaims with a feigned yet convincing defiance, and how right she is, or was? On the...

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(Don't) Tell Me, (Don't) Show Me: Relationships in a Supra-Connected World

(5) Comments | Posted July 22, 2013 | 5:17 PM

Words. According to the Oxford Dictionaries website, there are 10s of thousands, if not hundreds of thousands, of words in the English language. And yet the pervasive nature of social media has made it so that person-to-person conversations don't take place and rather tenuously crafted social circles communicate...

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The End of SXSWi: Plenty of Interaction & Little Innovation

(7) Comments | Posted March 12, 2013 | 7:21 PM

During the 'Current Trends at SXSW Interactive' session one thing became clear: #sxswi was light on everything but networking in 2013. As I overheard one Wall Street Journal reporter comment on our flight from Austin, "I felt like I did way too much partying and not enough work."...

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Holiday Stress Hits Social Media

(0) Comments | Posted December 26, 2012 | 11:53 AM

"It's the most wonderful time of the year," croons Andy Williams. During this purported wondrous time we slip into cocktail attire, cheerful smiles and gift with abandonment, hoping to meet or exceed nebulous expectations of seasonal happiness. Well, Christmas is over. My waistline has inched further from my core muscles...

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Coffin, Meet Nail: The Cautionary Tale of Instagram

(0) Comments | Posted December 20, 2012 | 2:45 PM

"Thinking my time on @instagram will come to a close..." I wrote on Twitter this week. That's because Instagram, founded in 2010, announced sweeping changes to its terms of service that would provide the company (owned by Facebook) with the ability to make money off of...

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Food Is Everywhere, Yet Millions Go Hungry

(2) Comments | Posted October 17, 2012 | 5:28 PM

Food. From sex, sleep to shelter, and possibly drinking bubbly, there's no greater sensory experience than a bite of food. Don't take my word for it, just ask the foodies, fashionistas and celebs from the A-to-Kathy's D-listed who trampled across New York City these past few days in...

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Finding Self: Digital Storytelling

(2) Comments | Posted August 6, 2012 | 11:21 AM

This week I returned from a much needed vacation. I visited the rural southwest of France in a town of 300 inhabitants (Préchac), then sauntered over to the pulsating island of Ibiza for Mediterranean sun mixed with dance beats before landing in nouveau Berlin, where any Brooklyn hipster...

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SXSW Chronicles: Food Porn Goes Digital - Day 5

(0) Comments | Posted March 14, 2012 | 2:32 PM

In a foodie town like Austin where food truck masters rival BBQ venues, it would be a missed opportunity if SXSWi didn't place a spotlight on a national obsession: the digital sharing of food. You know what I mean, whether it's on Facebook, Instagram, Twitter or Pinterest, people...

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SXSW Chronicles: Digital Disrupts Economy, Politics and Redefines Relationships - Days 3 & 4

(0) Comments | Posted March 14, 2012 | 10:53 AM

Each day I've been making educated guesses about what panels to attend at SXSWi, like a strenuous game of tic-tac-toe. That's because any given SXSW-prime hour (9:30 a.m., 11 a.m., 3:30 p.m. and 5 p.m.) has dozens of relevant panels for me to choose from. Over the past couple of...

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SXSW Chronicles: 'Big' Data -- Day 2

(0) Comments | Posted March 12, 2012 | 3:40 PM

One thing they never explained about getting around in Austin during SXSW is that reserving a cab isn't possible, but not to worry because after a slow start to the day I was able to make it to a few panels!



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SXSW Chronicles: Anticipation -- Day 1

(0) Comments | Posted March 9, 2012 | 5:15 PM

It might be pouring down here in Austin but the weather isn't deterring attendees of the 2012 SXSW Festival. In 2011 some 20,000 people poured into the streets of downtown Austin to take part in what has become a mecca for interactive, music and film enthusiasts.


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Checking-in On the Golden Globes

(0) Comments | Posted January 16, 2012 | 1:04 PM

On Sunday I watched the 69th Annual Golden Globe Awards along with some 17 million people. Instead of tuning in through cable, I found a nifty live stream at VIP Box, thanks to a Twitter search. Yes, I cut the cord and I'm no longer a...

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Will the Revolution Be Tweeted?

(0) Comments | Posted November 1, 2011 | 2:39 PM

That's according to former White House Press Secretary, Robert Gibbs. A few days ago he spoke at the Council of Public Relations Firms' Critical Issues Forum on the "Social Revolution." Speaking in front fellow communications professionals, Gibbs discussed how social media has changed human behavior because people are...

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AT&T's Customer Service Problem

(8) Comments | Posted October 31, 2011 | 2:21 PM

Since I made the switch from BlackBerry in 2007, any attempt by other smartphone makers to lure me to another device have fallen short, in my biased opinion. I've been anticipating the iPhone 4S like any self respecting Apple evangelist. With the new iPhone, Sprint joins...

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Diary of a Millennial on Tumblr

(4) Comments | Posted August 21, 2011 | 5:54 PM

Since my last blog entry for the HuffPost, I joined the digital media team at Cohn & Wolfe, a global public relations firm. While I enjoyed the downtime between jobs, I found myself consuming the same if not more digital and social media news but lacking...

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Spotify: Behind the Velvet Rope

(4) Comments | Posted July 27, 2011 | 4:54 PM

Move over Harry, after casting its magic over Europe for the past several years, Spotify has made its way to the States. The digital music service is currently available by invite-only in the U.S. Users can access the service for free (with ads) or...

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