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Peggy Drexler

Peggy Drexler

Posted: August 25, 2008 12:18 PM

Every Country Gets the Media it Wants


Hillary Clinton said the media pushed her out of the race. Barack Obama said the media is picking on his wife. John McCain said the media has treated him like yesterday's losing lottery ticket.

This may be as close as we get to fair and balanced reporting.

Still, it is causing great fulmination about the media stepping over some kind of historical line from reporting the news to making it -- or at least twisting it.

We can relax. That is not happening. There is no line.

There was no line when Thomas Payne got the colonists fired up for war with his Common Sense pamphlets. And there is no line today when the media focuses on Barack Obama's race; John McCain's age, Bill Clinton's petulance or any other the other topics that seems to have us hopping mad and casting blame.

Like it or not, it's just the media doing its job -- giving people what they want.

Before we reflexively lay at the feet of media responsibility for the polluting and perverting our electoral process, let's spend some quiet time on definition and context.

The question of definition is basic: what is the media?

There was a time when that answer was simple: three networks, a dozen or so national magazines and a collection of city newspapers and radio stations. They were the gatekeepers.

The gate keepers have gone the way of rotary phones. Power has moved from the center to the edge. Anyone with a laptop can enter -- and even influence -- the national discourse.

Taking on media today is like swatting a cloud.

Context raises a more complex question: what do we really want from media?

There is much that that the media could have done better so far in this election, but in the context of an industry that makes money on aggregating eyeballs, I'm hard-pressed to come up with anything they did wrong.

Too much about race? Obama is the first African American to make the finals of the presidential race. So when his long-time preacher damns America to hell -- that sells.

Was there sexism in the coverage of Hillary Clinton? Some.

But her gender worked for her (tearing up to win New Hampshire) more often than it worked against her. Did the media pressure her to leave the race because she was a woman? Or did pressure came from the fact that she stayed on knowing she couldn't win, which raised a question about her motives, which ignited the speculation that media lives for.

Was it fair for the New York Times to run the Obama op-ed and send McCain's back for revisions? Or was it the simple fact that Obama's op-ed was good and McCain's wasn't -- as, if their speeches are any indication, was likely the case.

Is the media ("cable monsters" to McCain) giving Obama rock star coverage because it wants him in the White House? Or does a fresh faced, dark skinned, consummate political performer simply outdraw a respected septuagenarian who David Letterman said "looks like the kind of guy who brags that his new denture adhesive lets him eat corn on the cob."

It's a new world for media -- with a mob of unruly competitors jostling for share with organizations that still check their sources.

It's a new world of politics, energized by a candidate unlike any who came before him.

How can we blame "the media" for stepping out of bounds, when the lines have been washed away like sidewalk chalk in a rainstorm?

If leading this country to a more sophisticated level of political discourse was a viable business model, Meet the Press would be on in prime time, Foreign Affairs would sell more copies than Cosmo and Bill O'Reilly would be hosting a reality show.

But it's not a viable business model. And, as a country, we get what we pay for.

Hillary Clinton said the media pushed her out of the race. Barack Obama said the media is picking on his wife. John McCain said the media has treated him like yesterday's losing lottery ticket. This ...
Hillary Clinton said the media pushed her out of the race. Barack Obama said the media is picking on his wife. John McCain said the media has treated him like yesterday's losing lottery ticket. This ...
 
 
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10:23 AM on 08/27/2008
This is hogwash. Our media is trying to manipulate this election by selective coverage of disgruntled democrats -- I bet they won't be giving a microphone to 9/11 conspiracy advocates at the GOP convention.

The editorial decision to pound away on a phony assassination attempt [ nobody was even charged] or the Puma's - is just that -- an editorial decision.

We aren't getting the media we want or deserve because we cannot even name the conspirators.

Ask yourselves... what group is powerful enough to control the message with cameras on unhappy whites and cheering blacks? -- what group wanted Hillary or McCain?

This post probably wont make it past the censors because I alluded to some conspiracy... and it is a conspiracy.... by the same people who gave us Bush .... the same people who gave us McCain over Romney... and the same people who want to destroy Obama because he isn't really in their camp.

think hard now..... who has this kind of power... but cannot be named?

THAT is the media we get... and we don't deserve it... but we aren't allowed to talk about it.

THAT is the crime lady.... not that we deserve what we get.
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TexasDem0
USMC Vietnam combat vet
04:42 PM on 08/26/2008
The question of definition is basic: what is the media?
The word “media” is the plural of “medium.”
http://www.merriam-webster.com/dictionary/medium
01:59 PM on 08/26/2008
I love the title of this article, except for one word - change "want" to "deserve". It's a re-write of the Poli Sci adage that "people get the government they deserve".
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JBS
Part time misanthrope & full time curmudgeon
07:22 PM on 08/25/2008
Giving the people what they want? Or giving the people what the corporations who own the media want?
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kfdan
06:22 PM on 08/25/2008
I compare the media to hunting hounds ~ they bark, yelp, snip and snarl. It only means something when all that action catches some level of truth via the action! But, when the handlers have a leash on those hounds and knowingly divert the action to misdirect the public from seeing and gaining some insight into newsworthy affairs ... then, that is an element to criticize! The majors in general are full of muzzled hounds, hand wringing editors and NO ACCOUNT producers! The problem may be that the majority of the public is happy to sit on their duff and watch propaganda but in the end, that will not inform and real journalist like Greg Palast are left to do the digging!
jhNY
Mercy.
05:30 PM on 08/25/2008
But you write as if the media ownership is tied to a profit motive, and much of it is not. Compare ad revenues and production cost to number of viewers of Fox, MSNBC, CNN. See any big money on the profit side? The biggest shows on cable news rarely get more than a couple million viewers, and most get under a million. Yet the shows and the networks go on and on, because they do something useful for ownership nonetheless: they help shape public opinion, and usually the result is pleasing to the eye of ownership, which is worth more to them than the money they lose. Sometimes the intended viewership for a boadcaster is quite small, say the punditocracy in DC, but we all endure what they're putting out. If numbers of viewers mattered more to ownership, we might expect to see more response to our lack of interest in their offerings, but we don't.
05:14 PM on 08/25/2008
I could see her point if the media were covering Obama from some "new fresh face in America" angle. The studies are in though and 74 PERCENT of OB coverage has been negative.

What is reported about MC regularly by the news media? Usually a free airing of his negative ads repeatedly or insertions whenever possible of black and white photos of him in a hospital bed circa Vietnam war.

Ask any citizen on the streets and they may not have seen one good thing about OB (Wright, Ayers, Rezko.) Then ask them what they have seen of MC its his britney and paris ads, clips of him joking with the town hall set. Where is Keating? Where is ex-wife and adultery? Where are clips with Hagee, Falwell, Parsley? Those sound like great stories to me if all they wanted to deliver was sensationalism as she claimed.
05:08 PM on 08/25/2008
Another case of being victimized and not even knowing it. The media is all about money. Corporate profits, the bottom line etc. Period. They know what they are doing and that is stirring controversy and making money from the process.
This write up sounds very similar to the argument, 'the rape victim brought it on herself'. We, the consumers, are no more responsible for poor media that the rape victim is for her fate.
I'm so tired of this type of 'shared responsibility' trash when we all are being had by corporate america!
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kellygrrrl
04:33 PM on 08/25/2008
perhaps when WE can quit our addiction to Gossip and Sleaze then the media will stop feeding us a steady diet.

perhaps when we present our children with Real Heroes to worship, rather than the celebutards currently on the market, then we will raise a generation prepared to make a real difference in the world.

MSM - Middle School Media
maybe we are ready to graduate!!!
04:30 PM on 08/25/2008
The next two weeks will give us a good indication of whether the media is really skewed to the right or not. It seems like every time I turn on CNN or MSNBC, I see a Republican spin doctor slamming Obama and the Democrats, during what is supposed to be OUR convention. If they don't give as much air time to Democratic critics during the Republican convention, then we'll have a legitimate beef with the FCC.
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vipersdad
03:11 PM on 08/25/2008
This is all true - good posting.

The "media" is sort of a rorschach blot for everyone. The complaints from convervatives are not disengenuous - they really feel the media is biased against them..... as do progressives, etc...

Ultimately, the big pillars or the American Media are still big corporate broadcast networks, but that's changing. We see the slow death of print news happening today and wonder how far this internet thing is going to go as a delivery medium.

Today's landscape is to be sure problematic. "Infotainment" is the law of the day and those "analysts" or "pundit" "rent-a-heads" who appear every night are only there to attract eyeballs which boosts ratings which increases advertising revenue. With another funding model, news would be different but let's be careful here. Different is not per-se good or desirable

If the American People demanded more from news - or more importantly if they sent clear messages to those who sponsor shoddy, inappropriate, or biased content, then the news would transform overnight.

But I agree there is a place for all of it in the landscape - we have to educate our children and our neighbors in the basics of logic and understanding what's fallacious and why. Most of what appears on the nightly news is not fact-based anymore.
Ultimately WE are the grist-mills who have to sort wheat from chaff and that's not changing any time soon.
01:59 PM on 08/25/2008
You claim: "Before we reflexively lay at the feet of media responsibility for the polluting and perverting our electoral process, let's spend some quiet time on definition and context". I suggest you look at Katie Couric's perverted edited interview with McCain and compare it with the actual interview , I suggest you look at the alleged ABC debate with those empty suits, Gibson and Stephanopulos(sp). I suggest you look a polluting Faux news for 15 minutes (any 15 minutes anytime). There is nothing "We" are "reflexively lay at the feet of media" . Media has done it to itself , it no longer be trusted.
01:47 PM on 08/25/2008
I strongly disagree.

Since Reagan began deregulation of the media, it has become a powerful tool used by corporations for their own interests.

Media success has relatively little to do with what we, as a public, want, and a lot to do with what is profitable for controlling corporations to have us want. All we as a public do is select from the limited range we are given.

To say that public taste drives the media is naive, IMO.

Check out Why media ownership Matters

http://www.commondreams.org/views05/0403-25.htm

As Phil Donahue, the former host of MSNBC's highest-rated show who was fired by the network in February 2003 for bringing on anti-war voices, told "Democracy Now!," "We have more [TV] outlets now, but most of them sell the Bowflex machine. The rest of them are Jesus and jewelry. There really isn't diversity in the media anymore. Dissent? Forget about it."
04:24 PM on 08/25/2008
i agree, in particular, since reagan killed the Fairness Doctrine 20 years ago the GOP has used the talk radio monopoly like an invisible club. no single medium is more responsible for this bush disaster. and if rove was the architect, limbaugh and sons did the heavy lifting.

the talk radio monopoly has had a huge and underestimated influence on the MSM by laundering GOP/rove talking points and framing through its coordinated uncontested repetition to 60MIL Americans. the talk radio monopoly has given false certainty and fake poulism to bush/conservative values and have shifted the media/political center way right of USA's true populist liberal values that appear in study after study.

because media critics and political analysts and progressives don't have access to a searchable talk radio transcript database, and because guys like limbaugh and hannity give them headaches the talk radio effect has been largely ignored. unless you listen once in a while (and there's a station near every American) it is impossible to watch the migration of talking points and myths from talk radio into the MSM and onto the floor of congress.

considering the 20 years lost dealing with global warming and our loss of democracy, ignoring the talk radio monopoly may be the biggest political blunder of all time.
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jinxed
starting over at 60
02:08 AM on 08/26/2008
And there's that word again, DEREGULATION.

Has the middle class and poor finally figured out what unraveled America? It couldn't possibly be deregulation could it. Regulations were put in place to protect consumers from unscrupulous businesses, utilities, and banks. Too bad we bought into Ronnie's scam. We've been paying for it ever since. And we have the Reagan Democrats to thank along with the conservative movement. I'm still trying to figure out how the Republicans managed to get so many people to vote against their own best interests.

I'll probably die not knowing that too.
09:56 AM on 08/26/2008
"I'm still trying to figure out how the Republicans managed to get so many people to vote against their own best interests."

This used to bug me, too. The best read I've ever found on this is in Korten's 'The Great Turning', the chapter titled 'Wake-up Call.' You can read excepts on Amazon.

Focus on the Family was formed by theocrats who were POed that Barry Goldwater lost. They invented the whole 'moral majority' agenda to feed false voting issues to conservative Christians in order to avert their attention away from economic issues. By 1990, they had created the radio empire that hired Falwell. Money flowed from those with corporate business interests to think tanks intent on shaping a conservative Christian voting base, and then this unwitting army assaulted the Rep party.

Korten follows the flow of money in precise detail.
01:21 PM on 08/25/2008
But the problem lies in education which media and political party has been quietly ignoring. There has been no intellectual reports no intellectual conversations. You know how sad state we are in when Discovery and National geographic are dramatizing their shows and they being only options kids have to learn from media. We have been made to be dependent to find answers in media, not just answers "Solutions" . Who in right state of mind can assume any leader will have solution for energy and climate control. If there was so called Solutions, all scientist will be all over it. But no we are made to believe that a solution lies somewhere and once we vote, we have found the solution. There is no personal responsibility required, just vote.

I don't require Round tables from so called analyst. The fact is it is not about what America needs and wants, it is more about what America deserves... With election we haven't reached a tipping point where people realize it is too late for being dependent and asking themselves to step up. Everything happens for a reason, after this election cycle if something, it is going to bring us closer to a tipping point. Maybe one more war with Iran and Russia and then we get our own WWIII, we don't need this path to self destruction we deserve it.

"Think for yourself. Question Authority"
01:21 PM on 08/25/2008
This is an example o f "You get what you deserve" same with kind of party that is going to win this election.
With current News media there has been more of repeating the reports than actual reporting. Number of worth while stories that come out may be 2 or 3 in a week but repeating and re analyzing that ,is what media has been doing. "Analyzing is our part" don't analyze and decide for us. Media has been taking this authoritarian role of doing the thinking for us. It is part of dumbing down the generation.
Where was my report for Russian side of Georgian conflict.
where was my report when French troops died last week in Afghanistan
where was my report for French nuclear waste and French Chernobyl when we reference France for nuclear energy.
where was was report for importance about intellectual leadership