Huffpost Women
The Blog

Featuring fresh takes and real-time analysis from HuffPost's signature lineup of contributors

Penina Rybak Headshot

Putting the i Back in iOS: An Election Day Wish List for Politicians From Female Startup Entrepreneurs

Posted: Updated:

"For what is done or learned by one class of women becomes, by virtue of their common womanhood, the property of all women." -- Dr. Elizabeth Blackwell

"One of the penalties for refusing to participate in politics is that you end up being governed by your inferiors." -- Plato

Americans are busy with voting this Election Day, and that means weighing politicians' words with their actions. Similar to weighing the words spoken at the recent Apple iPad Event, written about the new iPads, and the actual actions of the iPad Air when put through its paces in stores last Friday.

Apple has done some nifty things with iOS 7, putting the individuality-factor, the "i", back into design and function. The free, customizable, groundbreaking, redesigned iWork suite (Pages, Keynote, Numbers) and iLife Suite (iPhoto, iMovie, Garage Band), new camera filters, and Airdrop feature all make up for the demise of skeuomorphism, resulting in flatter icons. At least in my opinion.

I also share the growing opinion that politicians can take a page from Apple, Steve Jobs, and the book on iOS 7 re: their mission to provide "a better user experience." As both an iPad Evangelist and patriotic American citizen, I would like to use today as an opportunity to provide three entries for the proverbial female entrepreneurial wish list, for politicians to take note of.

Political campaigns seem to be all about Us vs. Them, group think and collective bargaining. We need a paradigm shift, especially in light of the recent government shutdown and the fact that it was a bipartisan effort by female senators that ended it! We need to put the "i" back in the "operating system" of politicians' policies and platforms. How?

1. Maintain better battery life about campaign promises. Many startup female entrepreneurs lack health insurance. Let the Obamacare debacle run its course while collaborating on solutions while closely monitoring its impact on individuals, not names on a list. Do what you say and say what you do. Address health care/insurance issues/solutions for individual problems in individual locations, who may or may not have a pre-existing plan. The health care fix cannot be done using a one-size-fits-all T-shirt approach. Politicians understand the value in maintenance and momentum. Help more female entrepreneurs learn by example.

2. Customize and tailor app settings for each user who voted for you. The entrepreneurial and tech revolutions have intersected. It's time to invest more in female founders, women-owned small business, ed-tech funding, and education in general. This will all positively impact on individual growth and prosperity. Invest in enterprise and learning, for the sake of our children's future, and their ability to contribute more meaningfully to society; in this country and abroad. Politicians understand the need to make a plan, hone the elevator pitch, and raise funds. Educate more female entrepreneurs to do the same!

3. Track and migrate information using Airdrop for responsible, sustainable communication and paper trail efficiency with your constituents. The recent government shutdown seemed to indicate that Washington "forgot" that we're all in this together, a mantra frequented heard in environmental activist circles and blogs. It's true. I recently wrote about this, and what it means for children.

Yvonne Choulinard, founder of Patagonia, recently write about this, and what it means for citizens of Planet Earth. Washington going "dark" hit home for us that we are all part of the political ecosystem whether we are active/inactive or aware/unaware. In business, lack of accountability, transparency, sustainability, and transference of information is a thing of the past, given the technological advances and thought leadership trends today. There's a ripple effect common to all political processes, no matter which state/country. Constituents' needs understandably get re-prioritized over time. Agendas get revised, shelved, and repurposed. Just like the PDFs that we can now Airdrop or post on websites and LinkedIn. Politicians understand the need to share information and create a figurative paper trail to follow, to solve problems. Economic problems. Social problems. Environmental problems. It's hard to do this, especially with today's "tunnel vision", lobbyist leaning, Hunger Games-style mentality. Leadership is more than a power play or figurehead lifestyle. Politicians are perceived as community leaders. Empower more female entrepreneurs to be community leaders too!