iOS app Android app

Penny C. Sansevieri
GET UPDATES FROM Penny C. Sansevieri
Penny C. Sansevieri, CEO and founder of Author Marketing Experts, Inc., is a best-selling author and internationally recognized book marketing and media relations expert. Her company is one of the leaders in the publishing industry and has developed some of the most cutting-edge book marketing campaigns. She is the author of five books, including Book to Bestseller which has been called the "road map to publishing success." AME is the first marketing and publicity firm to use Internet promotion to its full impact through The Virtual Author Tour™, which strategically works with social networking sites, blogs, Twitter, Pinterest, Linkedin, YouTube, and relevant sites to push an authors message into the virtual community and connect with sites related to the book's topic, positioning the author in his or her market. In the past 24 months their creative marketing strategies have helped land 11 books on the New York Times Bestseller list. To learn more about Penny’s books or her promotional services, you can visit her web site at

Entries by Penny C. Sansevieri

How to Sell More Books Without Spending a Dime

(1) Comments | Posted October 13, 2015 | 10:04 AM

When I was first in business, there were only 500 books published every day; now there are 4,500. I lead with this, not to start off this piece with buzzkill, but to remind all of us that hope is not a marketing plan. Surprisingly, marketing hasn't become more complex, though...

Read Post

Why Marketing Metrics Don't Always Matter

(1) Comments | Posted August 27, 2015 | 3:38 PM

In the sixteen years that I have been running Author Marketing Experts, there's a word I've come to hate: metrics. Now, don't get me wrong, metrics can be great when it comes to running ads or website data. However when it comes to book promotion, getting caught up in metrics...

Read Post

The Key to Selling More Books: Book Optimization Simplified

(1) Comments | Posted July 8, 2015 | 6:49 PM


There was a time when the internet highway wasn't clogged the way it is now. These days everyone has a website; even the family dog has a social media account to showcase his latest, greatest, doggy accomplishment. But years ago before the millions...

Read Post

The Secret to Finding the Right Social Media Site for Your Book

(1) Comments | Posted May 20, 2015 | 6:49 AM

It's becoming increasingly difficult to keep up with all of the social media changes, but the message is loud and clear: social media is an important way to gain reader visibility.

Most authors I've met have been on one or more social media sites. Some are just on all...

Read Post

How to Turn a Freebie Lover Into a Super Fan

(0) Comments | Posted March 25, 2015 | 9:36 AM

A few years ago I worked on a project that was tied to Days of Our Lives. For those of you who grew up with soap operas (or maybe still try to catch them from time to time) you know that this show has been on the air for 50...

Read Post

Getting Influencers to Notice You

(1) Comments | Posted February 25, 2015 | 4:42 PM

Getting high-profile people to blurb or endorse your book is always a great goal - or even getting someone to share your stuff is fantastic. Going after them, however, can be tricky because in the age of social media and access to everyone, it's easy to get carried away when...

Read Post

The Next Marketing Trend: The Pursuit of Micro-Fame

(0) Comments | Posted January 16, 2015 | 7:19 AM

Let me preface this article by saying that this isn't a new trend, it's been building for a while, but changes in the industry are forcing this even more. What changes, you say? Well, Amazon for one thing. And no, this isn't an article about how Amazon's Kindle Unlimited is...

Read Post

Reviving a Stale Book

(0) Comments | Posted January 6, 2015 | 2:40 PM


What if I told you that you could simply and easily revive an old or older book and start making sales on it again? Would you be game? Most of us who have been writing for a while are sitting on a lot...

Read Post

Get Your Book into Costco (and other specialty stores)

(0) Comments | Posted November 13, 2014 | 9:02 AM


Authors ask me all the time: How can I get my book into Costco? To tell you the truth, it's really not that complicated. But let's look at the different ways that Costco stocks product:

Nationally: in order to be considered for...

Read Post

Audiobooks: The Next Big Thing

(7) Comments | Posted October 29, 2014 | 8:20 AM


We hear so much about eBooks these days that it's almost easy to forget that long before the eBook, there was another way to enjoy a title: in audio. And if you talk with audiobook lovers, they are (very) passionate about their books,...

Read Post

The Secret Formula to Creating a Bestselling Book

(0) Comments | Posted October 6, 2014 | 10:06 PM

Writing a book is one thing, promoting it is a whole different animal. But what if you could, right out of the gate, know exactly what to do to create an outstanding, well-received book that was promoted in such a way that it sold better than you expected? Sound like...

Read Post

Reuse, Repurpose, Recycle: How to Maximize Existing Content, Generate Quick Ideas and Cut Your Blogging Time in Half

(4) Comments | Posted August 24, 2014 | 2:01 AM

By now we've all heard the endless chatter about Google's issues with duplicate content. In the past, we could easily re-run pieces in a variety of places. Some experts I know reused articles as many as twenty times, but if you do that now you may find your site in...

Read Post

PRO TIP: The Difference Between Being an Expert and Being a Fan

(1) Comments | Posted July 15, 2014 | 8:31 PM

Have you noticed that it seems these days everyone is an expert? I use an app called ZITE on my iPad and in the morning I flip through all the stories that the app finds relevant to my interests. Out of the maybe 50 or 60 stories it shares with...

Read Post

How to Turn the Amazon/Hachette Battle Into a Can't-miss Opportunity

(0) Comments | Posted June 10, 2014 | 7:14 PM

There's been a lot of scuttlebutt recently around the Amazon/Hachette negotiations and a lot of it is pretty anti-Amazon. Let me start off by saying, this isn't one of those posts. Mind you, I'm not going to tell you that I think everything Amazon does is perfect because it's not....

Read Post

Why Free Is Your Best Marketing Tool (And How to Harness It)

(0) Comments | Posted May 29, 2014 | 10:00 PM

It seems that everyone wants a freebie these days, doesn't it? It's gotten to the point that when I mention doing a free eBook giveaway to authors, they just cringe. "I don't believe in free," they'll often say. Believe me, I totally get this. We get hit up all the...

Read Post

How to Research Keywords to Help you Create the Perfect Book

(0) Comments | Posted April 23, 2014 | 7:55 PM

Last month we talked about how to create bestselling book ideas and use keywords to help identify the right market, focus, and direction for your book. Now, let's dig a bit deeper into this whole topic of keywords and focus on the strategy for identifying the exact right...

Read Post

Content Fatigue: What you must do to stay in front of your customer in a cluttered market

(0) Comments | Posted April 8, 2014 | 10:32 AM

If you're feeling overwhelmed by the amount of data that's already online via blogs and social media, consider this: by 2020 that information will increase by 600%. Overwhelming, no? I was just at Social Media Marketing World in San Diego and a lot of talk was around the noise, as...

Read Post

How to Create Best-selling Book Ideas

(3) Comments | Posted April 3, 2014 | 3:54 PM

It's one thing to write a book -- it's quite another to write a book that will sell. We all want to follow our passion, write our dream and dance creatively with our muse, but wouldn't it be fantastic if, amidst all of this creation, we also managed to produce...

Read Post

Authors: Warning Signs That You're Being Scammed

(5) Comments | Posted March 21, 2014 | 2:53 PM

As long as I've been in publishing scams of all kinds have been a sad part of this culture. Granted, no industry is immune to them. They are often very expensive, always heartbreaking, and definitely avoidable.

If you've been in this industry for any length of time you probably...

Read Post

Can Book Reviews Hurt Book Sales?

(6) Comments | Posted March 5, 2014 | 8:47 PM

Have you ever gotten a string of bad reviews for a book and wondered if suddenly the world had turned a cold shoulder to your writing career?

A few weeks ago, we were pitched by an author who had in excess of 50 negative reviews on his Amazon book...

Read Post