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Penny C. Sansevieri
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Penny C. Sansevieri, CEO and founder of Author Marketing Experts, Inc., is a best-selling author and internationally recognized book marketing and media relations expert. Her company is one of the leaders in the publishing industry and has developed some of the most cutting-edge book marketing campaigns. She is the author of five books, including Book to Bestseller which has been called the "road map to publishing success." AME is the first marketing and publicity firm to use Internet promotion to its full impact through The Virtual Author Tour™, which strategically works with social networking sites, blogs, Twitter, Pinterest, Linkedin, YouTube, and relevant sites to push an authors message into the virtual community and connect with sites related to the book's topic, positioning the author in his or her market. In the past 24 months their creative marketing strategies have helped land 11 books on the New York Times Bestseller list. To learn more about Penny’s books or her promotional services, you can visit her web site at

Entries by Penny C. Sansevieri

Secrets To Turning Your Facebook Page Into An Epic Marketing Tool

(0) Comments | Posted June 15, 2016 | 4:55 PM

According to a recent New York Times article, users spend an average of fifty minutes on Facebook. Fifty minutes! And though this number includes Instagram and the Facebook Messenger app, you can bet that the lion's share is still spent on their main platform. Now more than ever it's really...

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5-Minute Book Marketing

(0) Comments | Posted April 4, 2016 | 1:50 PM


So, you say you're too busy to market your book? Well, welcome to the club. Most of the authors that I work with have day jobs paired with evenings at home trying to cram in as much marketing as they can after an...

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16 Best People to Follow on Twitter!

(0) Comments | Posted March 13, 2016 | 2:15 PM


These types of lists are always so hard for me. There really are a lot of standouts in this industry, and when I say standouts, I mean it. So in an effort to not put this off any longer, I've decided to just...

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6 Ways a Publisher Can Kill Your Success

(3) Comments | Posted January 14, 2016 | 3:06 PM


Recently, we've worked with several authors who have been bogged down by stumbling blocks from their publishers. These stumbling blocks include everything from not having access or control over their eBook, to being forced to buy marketing programs that not only don't...

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How to Sell More Books Without Spending a Dime

(1) Comments | Posted October 13, 2015 | 10:04 AM

When I was first in business, there were only 500 books published every day; now there are 4,500. I lead with this, not to start off this piece with buzzkill, but to remind all of us that hope is not a marketing plan. Surprisingly, marketing hasn't become more complex, though...

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Why Marketing Metrics Don't Always Matter

(1) Comments | Posted August 27, 2015 | 3:38 PM

In the sixteen years that I have been running Author Marketing Experts, there's a word I've come to hate: metrics. Now, don't get me wrong, metrics can be great when it comes to running ads or website data. However when it comes to book promotion, getting caught up in metrics...

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The Key to Selling More Books: Book Optimization Simplified

(1) Comments | Posted July 8, 2015 | 6:49 PM


There was a time when the internet highway wasn't clogged the way it is now. These days everyone has a website; even the family dog has a social media account to showcase his latest, greatest, doggy accomplishment. But years ago before the millions...

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The Secret to Finding the Right Social Media Site for Your Book

(1) Comments | Posted May 20, 2015 | 6:49 AM

It's becoming increasingly difficult to keep up with all of the social media changes, but the message is loud and clear: social media is an important way to gain reader visibility.

Most authors I've met have been on one or more social media sites. Some are just on all...

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How to Turn a Freebie Lover Into a Super Fan

(0) Comments | Posted March 25, 2015 | 9:36 AM

A few years ago I worked on a project that was tied to Days of Our Lives. For those of you who grew up with soap operas (or maybe still try to catch them from time to time) you know that this show has been on the air for 50...

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Getting Influencers to Notice You

(1) Comments | Posted February 25, 2015 | 4:42 PM

Getting high-profile people to blurb or endorse your book is always a great goal - or even getting someone to share your stuff is fantastic. Going after them, however, can be tricky because in the age of social media and access to everyone, it's easy to get carried away when...

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The Next Marketing Trend: The Pursuit of Micro-Fame

(0) Comments | Posted January 16, 2015 | 7:19 AM

Let me preface this article by saying that this isn't a new trend, it's been building for a while, but changes in the industry are forcing this even more. What changes, you say? Well, Amazon for one thing. And no, this isn't an article about how Amazon's Kindle Unlimited is...

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Reviving a Stale Book

(0) Comments | Posted January 6, 2015 | 2:40 PM


What if I told you that you could simply and easily revive an old or older book and start making sales on it again? Would you be game? Most of us who have been writing for a while are sitting on a lot...

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Get Your Book into Costco (and other specialty stores)

(0) Comments | Posted November 13, 2014 | 9:02 AM


Authors ask me all the time: How can I get my book into Costco? To tell you the truth, it's really not that complicated. But let's look at the different ways that Costco stocks product:

Nationally: in order to be considered for...

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Audiobooks: The Next Big Thing

(7) Comments | Posted October 29, 2014 | 8:20 AM


We hear so much about eBooks these days that it's almost easy to forget that long before the eBook, there was another way to enjoy a title: in audio. And if you talk with audiobook lovers, they are (very) passionate about their books,...

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The Secret Formula to Creating a Bestselling Book

(0) Comments | Posted October 6, 2014 | 10:06 PM

Writing a book is one thing, promoting it is a whole different animal. But what if you could, right out of the gate, know exactly what to do to create an outstanding, well-received book that was promoted in such a way that it sold better than you expected? Sound like...

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Reuse, Repurpose, Recycle: How to Maximize Existing Content, Generate Quick Ideas and Cut Your Blogging Time in Half

(4) Comments | Posted August 24, 2014 | 2:01 AM

By now we've all heard the endless chatter about Google's issues with duplicate content. In the past, we could easily re-run pieces in a variety of places. Some experts I know reused articles as many as twenty times, but if you do that now you may find your site in...

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PRO TIP: The Difference Between Being an Expert and Being a Fan

(1) Comments | Posted July 15, 2014 | 8:31 PM

Have you noticed that it seems these days everyone is an expert? I use an app called ZITE on my iPad and in the morning I flip through all the stories that the app finds relevant to my interests. Out of the maybe 50 or 60 stories it shares with...

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How to Turn the Amazon/Hachette Battle Into a Can't-miss Opportunity

(0) Comments | Posted June 10, 2014 | 7:14 PM

There's been a lot of scuttlebutt recently around the Amazon/Hachette negotiations and a lot of it is pretty anti-Amazon. Let me start off by saying, this isn't one of those posts. Mind you, I'm not going to tell you that I think everything Amazon does is perfect because it's not....

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Why Free Is Your Best Marketing Tool (And How to Harness It)

(0) Comments | Posted May 29, 2014 | 10:00 PM

It seems that everyone wants a freebie these days, doesn't it? It's gotten to the point that when I mention doing a free eBook giveaway to authors, they just cringe. "I don't believe in free," they'll often say. Believe me, I totally get this. We get hit up all the...

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How to Research Keywords to Help you Create the Perfect Book

(0) Comments | Posted April 23, 2014 | 7:55 PM

Last month we talked about how to create bestselling book ideas and use keywords to help identify the right market, focus, and direction for your book. Now, let's dig a bit deeper into this whole topic of keywords and focus on the strategy for identifying the exact right...

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