We all hear how important it is to be the King (or Queen) of social media. We need to be on Twitter, Facebook, LinkedIn, Google+, and, of course, Pinterest. But did you ever consider the aspects that might actually be hurting your business?

A number of productivity experts have...

People always ask me what's the single biggest mistake authors make. I'm not sure it's just one mistake, though the truth is that one mistake can sink your entire book. Often when I tell a group of authors what I'm about to share with you they shake their heads in...

Okay readers, listen up. This one is for you. Being an author isn't easy, in fact it's a pretty tough job. We write our books for you and, in return, we'd love a little help now and again.

Most of my articles are around marketing, social media, and advising...

Some years back I knew this guy who used to work at Time Warner Publishing, back in the heyday of the publishing world when publishers were the center of the universe and everything else was, well, just everything else. He told me that there was this song called "Everybody Wants...

The New York Times recently ran an article about the lack of bookstore orders across the board, but in particular for lesser-known authors. Though many might see the benefit in that -- I mean, why take up shelf space for authors who don't (yet) have a following? --...

When was the last time you wrote a press release that got a great response? If you're like most people who write press releases on a regular basis, it's probably been a while. These days, it's so easy to float a press release online that everyone is doing it. The...

Over the years I've heard this phrase thousands of times. Authors getting great reviews, getting awards, even local media and still, book sales aren't happening. When you have external validation, it's hard to really understand where the disconnect is, isn't it? Sometimes though, it may be just a matter of...

Sometimes great ideas and trends start with a wave so big, they are hard to ignore. For others they begin almost unnoticed and go by for years, virtually undetected until suddenly they are not only part of our lives, but part of our culture. Back in 1999 I saw an...

I have had several calls recently with authors who have been marketing on their own and are really concerned about the deafening silence they've been getting in response to the work they're doing. Are you feeling this way? If you're nodding your head you aren't alone. Marketing is tough, silence...

Welcome to Part Five of my interview with Guy Kawasaki who has written 12 books, 10 of which were traditionally published. His newest book, APE: Author, Publisher, Entrepreneur -- How to Publish a Book, which helps people understand how and why to self-publish. Guy shares his thoughts on publishing and...

Welcome to Part Four of my interview with Guy Kawasaki who has written 12 books, 10 of which were traditionally published. His newest book, APE: Author, Publisher, Entrepreneur -- How to Publish a Book, which helps people understand how and why to self-publish. Guy shares his thoughts on publishing and...

Welcome to part three of my interview with Guy Kawasaki who has written 12 books, 10 of which were traditionally published. His newest book, APE: Author, Publisher, Entrepreneur -- How to Publish a Book, which helps people understand how and why to self-publish. Guy shares his thoughts on publishing and...

Welcome to Part Two of my interview with Guy Kawasaki who has written 12 books, 10 of which were traditionally published. His newest book, APE: Author, Publisher, Entrepreneur -- How to Publish a Book, which helps people understand how and why to self-publish. Guy shares his thoughts on publishing and...

I recently had the pleasure of interviewing Guy Kawasaki who has written 12 books, 10 of which were traditionally published. His newest book, APE: Author, Publisher, Entrepreneur -- How to Publish a Book, which helps people understand how and why to self-publish. Guy shares his thoughts on publishing and why...

With all of the options out there to publish, it's pretty tempting to just point and click your way to a completed book. When print-on-demand first came on the scene around 1999, we saw a glut of books being pushed through the system -- unedited and unvetted. When someone said...

If you're eager to capture some holiday sales but feel like you may have missed your window, take heart. There's still time!

We see a lot of folks coming to us right after Thanksgiving wanting to grab those holiday shoppers. In the past this has been a tough climb...

People will ask me all the time, "Why do I need a publicist?" If you have to ask the question, chances are you probably need one. Why? Because there are too many stories, too many angles, and too many opportunities you might miss by not knowing the rules of the...

With all the changes to Google many Internet gurus have predicted the end of SEO. Well, it's not the end per se, but rather a change from the way we used to market online. The reason Google is making these changes (also known as Penguin and Panda) is to help...

When we build our sites, we expect them to do a certain job. For most of us, that job is selling. Whether it's selling us, our businesses, or our product, if a site that's meant to be a sales tool isn't selling it's just taking up space online.

When...

For most of us, building a website is the single biggest and most significant thing we can do for our business, brand, product, or book. Yet I'm amazed at how often folks will jump into this work with little or no knowledge of what it takes to build a website...