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Penny C. Sansevieri
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Penny C. Sansevieri, CEO and founder of Author Marketing Experts, Inc., is a best-selling author and internationally recognized book marketing and media relations expert. Her company is one of the leaders in the publishing industry and has developed some of the most cutting-edge book marketing campaigns. She is the author of five books, including Book to Bestseller which has been called the "road map to publishing success." AME is the first marketing and publicity firm to use Internet promotion to its full impact through The Virtual Author Tour™, which strategically works with social networking sites, blogs, Twitter, Pinterest, Linkedin, YouTube, and relevant sites to push an authors message into the virtual community and connect with sites related to the book's topic, positioning the author in his or her market. In the past 24 months their creative marketing strategies have helped land 11 books on the New York Times Bestseller list. To learn more about Penny’s books or her promotional services, you can visit her web site at http://www.amarketingexpert.com.

Entries by Penny C. Sansevieri

PRO TIP: The Difference Between Being an Expert and Being a Fan

(1) Comments | Posted July 15, 2014 | 8:31 PM

Have you noticed that it seems these days everyone is an expert? I use an app called ZITE on my iPad and in the morning I flip through all the stories that the app finds relevant to my interests. Out of the maybe 50 or 60 stories it shares with...

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How to Turn the Amazon/Hachette Battle Into a Can't-miss Opportunity

(0) Comments | Posted June 10, 2014 | 7:14 PM

There's been a lot of scuttlebutt recently around the Amazon/Hachette negotiations and a lot of it is pretty anti-Amazon. Let me start off by saying, this isn't one of those posts. Mind you, I'm not going to tell you that I think everything Amazon does is perfect because it's not....

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Why Free Is Your Best Marketing Tool (And How to Harness It)

(0) Comments | Posted May 29, 2014 | 10:00 PM

It seems that everyone wants a freebie these days, doesn't it? It's gotten to the point that when I mention doing a free eBook giveaway to authors, they just cringe. "I don't believe in free," they'll often say. Believe me, I totally get this. We get hit up all the...

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How to Research Keywords to Help you Create the Perfect Book

(0) Comments | Posted April 23, 2014 | 7:55 PM

Last month we talked about how to create bestselling book ideas and use keywords to help identify the right market, focus, and direction for your book. Now, let's dig a bit deeper into this whole topic of keywords and focus on the strategy for identifying the exact right...

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Content Fatigue: What you must do to stay in front of your customer in a cluttered market

(0) Comments | Posted April 8, 2014 | 10:32 AM

If you're feeling overwhelmed by the amount of data that's already online via blogs and social media, consider this: by 2020 that information will increase by 600%. Overwhelming, no? I was just at Social Media Marketing World in San Diego and a lot of talk was around the noise, as...

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How to Create Best-selling Book Ideas

(3) Comments | Posted April 3, 2014 | 3:54 PM

It's one thing to write a book -- it's quite another to write a book that will sell. We all want to follow our passion, write our dream and dance creatively with our muse, but wouldn't it be fantastic if, amidst all of this creation, we also managed to produce...

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Authors: Warning Signs That You're Being Scammed

(5) Comments | Posted March 21, 2014 | 2:53 PM

As long as I've been in publishing scams of all kinds have been a sad part of this culture. Granted, no industry is immune to them. They are often very expensive, always heartbreaking, and definitely avoidable.

If you've been in this industry for any length of time you probably...

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Can Book Reviews Hurt Book Sales?

(6) Comments | Posted March 5, 2014 | 8:47 PM

Have you ever gotten a string of bad reviews for a book and wondered if suddenly the world had turned a cold shoulder to your writing career?

A few weeks ago, we were pitched by an author who had in excess of 50 negative reviews on his Amazon book...

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Making the Sale: How to Sell More on Your Website

(1) Comments | Posted March 2, 2014 | 1:40 PM

If there's one thing I've learned in my years of marketing, it's that no matter how much authors love what Amazon can do for them, they'd rather sell books on their own site than share a cut with the giant online e-tailer. Doing this, however, can be tricky.

It...

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Are New York Publishers Still Relevant?

(4) Comments | Posted February 10, 2014 | 8:47 PM

For years New York publishers (also called legacy publishing or corporate publishing) were at the top of the publishing food chain. They decided which books were released and when. They created books that started pop-culture trends and, in a word, they ruled the world. But as we've evolved through the...

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Ten Ways to Use Breaking News to Buzz Your Book, Product or Business

(0) Comments | Posted February 4, 2014 | 8:08 AM

In an age of the 24-hour news cycle, there is always breaking news. Hot headlines right now include the upcoming Sochi Olympic Games and the nearby terrorism in Russia, the polar vortex wreaking havoc over a good part of the U.S., the Target security breach (which continues to have long-term...

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How to Get More Reviews on Amazon.com

(7) Comments | Posted January 6, 2014 | 8:23 PM

These days, we hear a lot about book discovery. As more and more books hit the market, readers are deluged with choices and authors are struggling to get in front of new readers and even existing fans. Recently Bowker announced that the number of books published each day in the...

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Twelve Social Media Predictions for 2014

(5) Comments | Posted December 16, 2013 | 9:36 AM

The past year saw a lot of changes in social media. Google's social site, Google+, saw huge growth and more activity, LinkedIn really got in the game, and Pinterest continued to pull in more traffic and more sales. Visuals also really became front and center and led the way for...

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Book Marketing Predictions for 2014

(8) Comments | Posted December 5, 2013 | 4:44 PM

For those of us who market authors for a living, we know that 2013, more than any other year, saw bigger changes in marketing books. More in fact, than any prior year. The changes are largely due to the number of books that have come online both in print and...

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Spying on Your Competition is a Great Way to Be Successful

(1) Comments | Posted November 19, 2013 | 9:22 AM

There's an old saying that to be successful you have to stop obsessing about the competition. I agree with that to a certain degree, but to not be aware of what other folks in your industry are doing is never a smart idea.

Regardless of what you write or...

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Holiday Crunch Time! How to Sell More Books Before Christmas.

(0) Comments | Posted November 4, 2013 | 8:10 AM

We'd all love to see sales soar on Black Friday or Cyber Monday, wouldn't we? But for many of us the time to market for the holidays has long since come and gone. Or has it? The key piece of this is that when it comes to holiday gifts, autographed...

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Courting Catalogs and Bulk Sales

(0) Comments | Posted October 22, 2013 | 10:07 AM

Have you ever dreamed of selling your book to a catalog or large corporation? A sale like that would register several thousand copies of non-returnable product on the book sale meter. The trick is knowing who to pitch and when.

Before you embark on this type of a project,...

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10 Mistakes Authors Make that Cost a Fortune (and how to avoid them)

(4) Comments | Posted October 15, 2013 | 9:04 AM

When it comes to books, promotion, and book production I know that it can sometimes feel like a minefield of choices. And while I can't address each of these in detail, there are a number of areas that are keenly tied to a book's success (or lack thereof). Here are...

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Book Event Check List: Planning an Exceptional Book Signing, Part two

(2) Comments | Posted October 7, 2013 | 4:01 PM

You've learned how to plan a successful book event here now it's time to implement what you've learned. You've got your book signing date, and you're excited and ready to go. What's next? Well here's a handy checklist you can use to help you plan the perfect event:...

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Planning an Exceptional Book Signing

(2) Comments | Posted October 1, 2013 | 9:46 AM

Despite the fact that bookstores are closing, authors still want signings and events. Now, more than ever, calendars fill up quickly for events and space is even more precious than it has ever been in the past. What do you do when you have a book signing and no one...

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