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Penny C. Sansevieri
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Penny C. Sansevieri, CEO and founder of Author Marketing Experts, Inc., is a best-selling author and internationally recognized book marketing and media relations expert. Her company is one of the leaders in the publishing industry and has developed some of the most cutting-edge book marketing campaigns. She is the author of five books, including Book to Bestseller which has been called the "road map to publishing success." AME is the first marketing and publicity firm to use Internet promotion to its full impact through The Virtual Author Tour™, which strategically works with social networking sites, blogs, Twitter, Pinterest, Linkedin, YouTube, and relevant sites to push an authors message into the virtual community and connect with sites related to the book's topic, positioning the author in his or her market. In the past 24 months their creative marketing strategies have helped land 11 books on the New York Times Bestseller list. To learn more about Penny’s books or her promotional services, you can visit her web site at

Entries by Penny C. Sansevieri

The Next Marketing Trend: The Pursuit of Micro-Fame

(0) Comments | Posted January 16, 2015 | 8:19 AM

Let me preface this article by saying that this isn't a new trend, it's been building for a while, but changes in the industry are forcing this even more. What changes, you say? Well, Amazon for one thing. And no, this isn't an article about how Amazon's Kindle Unlimited is...

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Reviving a Stale Book

(0) Comments | Posted January 6, 2015 | 3:40 PM


What if I told you that you could simply and easily revive an old or older book and start making sales on it again? Would you be game? Most of us who have been writing for a while are sitting on a lot...

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Get Your Book into Costco (and other specialty stores)

(0) Comments | Posted November 13, 2014 | 10:02 AM


Authors ask me all the time: How can I get my book into Costco? To tell you the truth, it's really not that complicated. But let's look at the different ways that Costco stocks product:

Nationally: in order to be considered for...

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Audiobooks: The Next Big Thing

(7) Comments | Posted October 29, 2014 | 9:20 AM


We hear so much about eBooks these days that it's almost easy to forget that long before the eBook, there was another way to enjoy a title: in audio. And if you talk with audiobook lovers, they are (very) passionate about their books,...

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The Secret Formula to Creating a Bestselling Book

(0) Comments | Posted October 6, 2014 | 11:06 PM

Writing a book is one thing, promoting it is a whole different animal. But what if you could, right out of the gate, know exactly what to do to create an outstanding, well-received book that was promoted in such a way that it sold better than you expected? Sound like...

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Reuse, Repurpose, Recycle: How to Maximize Existing Content, Generate Quick Ideas and Cut Your Blogging Time in Half

(4) Comments | Posted August 24, 2014 | 3:01 AM

By now we've all heard the endless chatter about Google's issues with duplicate content. In the past, we could easily re-run pieces in a variety of places. Some experts I know reused articles as many as twenty times, but if you do that now you may find your site in...

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PRO TIP: The Difference Between Being an Expert and Being a Fan

(1) Comments | Posted July 15, 2014 | 9:31 PM

Have you noticed that it seems these days everyone is an expert? I use an app called ZITE on my iPad and in the morning I flip through all the stories that the app finds relevant to my interests. Out of the maybe 50 or 60 stories it shares with...

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How to Turn the Amazon/Hachette Battle Into a Can't-miss Opportunity

(0) Comments | Posted June 10, 2014 | 8:14 PM

There's been a lot of scuttlebutt recently around the Amazon/Hachette negotiations and a lot of it is pretty anti-Amazon. Let me start off by saying, this isn't one of those posts. Mind you, I'm not going to tell you that I think everything Amazon does is perfect because it's not....

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Why Free Is Your Best Marketing Tool (And How to Harness It)

(0) Comments | Posted May 29, 2014 | 11:00 PM

It seems that everyone wants a freebie these days, doesn't it? It's gotten to the point that when I mention doing a free eBook giveaway to authors, they just cringe. "I don't believe in free," they'll often say. Believe me, I totally get this. We get hit up all the...

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How to Research Keywords to Help you Create the Perfect Book

(0) Comments | Posted April 23, 2014 | 8:55 PM

Last month we talked about how to create bestselling book ideas and use keywords to help identify the right market, focus, and direction for your book. Now, let's dig a bit deeper into this whole topic of keywords and focus on the strategy for identifying the exact right...

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Content Fatigue: What you must do to stay in front of your customer in a cluttered market

(0) Comments | Posted April 8, 2014 | 11:32 AM

If you're feeling overwhelmed by the amount of data that's already online via blogs and social media, consider this: by 2020 that information will increase by 600%. Overwhelming, no? I was just at Social Media Marketing World in San Diego and a lot of talk was around the noise, as...

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How to Create Best-selling Book Ideas

(3) Comments | Posted April 3, 2014 | 4:54 PM

It's one thing to write a book -- it's quite another to write a book that will sell. We all want to follow our passion, write our dream and dance creatively with our muse, but wouldn't it be fantastic if, amidst all of this creation, we also managed to produce...

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Authors: Warning Signs That You're Being Scammed

(5) Comments | Posted March 21, 2014 | 3:53 PM

As long as I've been in publishing scams of all kinds have been a sad part of this culture. Granted, no industry is immune to them. They are often very expensive, always heartbreaking, and definitely avoidable.

If you've been in this industry for any length of time you probably...

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Can Book Reviews Hurt Book Sales?

(6) Comments | Posted March 5, 2014 | 9:47 PM

Have you ever gotten a string of bad reviews for a book and wondered if suddenly the world had turned a cold shoulder to your writing career?

A few weeks ago, we were pitched by an author who had in excess of 50 negative reviews on his Amazon book...

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Making the Sale: How to Sell More on Your Website

(1) Comments | Posted March 2, 2014 | 2:40 PM

If there's one thing I've learned in my years of marketing, it's that no matter how much authors love what Amazon can do for them, they'd rather sell books on their own site than share a cut with the giant online e-tailer. Doing this, however, can be tricky.


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Are New York Publishers Still Relevant?

(4) Comments | Posted February 10, 2014 | 9:47 PM

For years New York publishers (also called legacy publishing or corporate publishing) were at the top of the publishing food chain. They decided which books were released and when. They created books that started pop-culture trends and, in a word, they ruled the world. But as we've evolved through the...

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Ten Ways to Use Breaking News to Buzz Your Book, Product or Business

(0) Comments | Posted February 4, 2014 | 9:08 AM

In an age of the 24-hour news cycle, there is always breaking news. Hot headlines right now include the upcoming Sochi Olympic Games and the nearby terrorism in Russia, the polar vortex wreaking havoc over a good part of the U.S., the Target security breach (which continues to have long-term...

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How to Get More Reviews on

(7) Comments | Posted January 6, 2014 | 9:23 PM

These days, we hear a lot about book discovery. As more and more books hit the market, readers are deluged with choices and authors are struggling to get in front of new readers and even existing fans. Recently Bowker announced that the number of books published each day in the...

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Twelve Social Media Predictions for 2014

(5) Comments | Posted December 16, 2013 | 10:36 AM

The past year saw a lot of changes in social media. Google's social site, Google+, saw huge growth and more activity, LinkedIn really got in the game, and Pinterest continued to pull in more traffic and more sales. Visuals also really became front and center and led the way for...

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Book Marketing Predictions for 2014

(8) Comments | Posted December 5, 2013 | 5:44 PM

For those of us who market authors for a living, we know that 2013, more than any other year, saw bigger changes in marketing books. More in fact, than any prior year. The changes are largely due to the number of books that have come online both in print and...

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