Penny C. Sansevieri

I spent a bit of time recently with Simon Heseltine. He is the director of search engine optimization for AOL and Huffington Post. I met Simon at an event a few months ago and I have been eager and looking forward to this interview.

PS: I was talking to...

We hear it all the time: "the window for reviews is shrinking." And yet we still see reviews appearing everywhere. So how can you capture a share of this market? It's true that often reviews from big-name bloggers go to equally big-name authors. Well, can you blame the blogger? If...

We're back with Gillian Muessig, who is the founding president of SEOmoz.org and SEOmoz! If you missed Part One, you can check it out here.

In Part 1, you made the points of building community and transparency. Your points are insightful and absolutely true. I think that when...

Gillian Muessig is the founding president of SEOmoz.org and SEOmoz. Anybody following search engine optimization should keep Gillian on their radar; and if you are not subscribing to their blog and checking in with them daily, you are missing out on a lot of great information!

You and I met...

Over the years, I've had numerous conversations with authors who totally dislike the Amazon model of selling books. Mostly this refers to the percentage that Amazon takes in order to list and sell a book. With all the scuttlebutt around Amazon these days, this conversation has gotten even stronger. A...

Newsletters are a great way to stay in front of your audience, but I'm amazed by how many people still have no idea how to manage their own newsletter. I see sloppy copy or newsletters that haven't been edited (am I really going to buy from someone who doesn't have...

Now that the Facebook changes have gone into effect, let's take a look at how you can maximize the "new" Facebook Pages. Back with us again is Amy Porterfield, who will step us through some of the creative ways to boost your exposure and your page on Facebook.

The...

About ten months ago, I listened to Gary Vaynerchuck talk about this new site called Pinterest. He was really excited about it, though at first I didn't get it. "Get on Pinterest now!" Gary encouraged. I didn't listen, thinking, "Oh, dear, not another social network!" But Pinterest has proven to...

Starting on March 30, Fan Pages on Facebook will be undergoing big changes, and if you aren't sure what's going to happen to your Fan Page you should know that the changes are pretty significant. I've asked our Facebook expert Amy Porterfield to share some insights into these...

When I first published in 2000, I had no idea how helpful a book would be to my business. My initial goal for writing it was to share my knowledge, but the book did so much more than that: It helped advertise my business in a way that wasn't advertorial,...

At one time or another it could happen to all of us. We're attacked online. Whether it's an errant blog post, a misunderstood tweet, or something more serious it's out there and if it's coming up in search, it's always bad news. Unfortunately, with the Internet you are often guilty...

Building a media list is often tricky, but it's a good idea whether you want to save money or just get to know your media better. Traditionally, PR firms spend a lot of money on yearly subscriptions to online databases that give them access to every media contact in the...

Remember the days of being in high school and wanting to hang with all the cool kids? Well, maybe you were one of the "cool kids"; if you were, lucky you. But if you are like most of us, you really weren't. These days marketing is sort of like being...

These days it seems everyone is after "social proof," that elusive number of Likes or Followers that will make you seem part of the "in crowd." Unfortunately getting someone to like you is only half the battle, you must now get them to stay "in like" with you.

Studies...

If you're ready to get more traffic to your site (and who isn't?), just throwing up a website won't cut it. Here's a quick guide for getting more quality visitors to your website!

Finding Your Keywords

First, figure out what you want your keywords to be....

Twelve years ago when I was first in business it was unclear whether blogs would even make a dent in news and communication. Back then, if you wanted to promote your business, product, or book you had to market to radio, TV, and print publications, otherwise your message would die...

With all the talk of Facebook, Twitter, and now Google+, it's easy to forget some of the good, tried-and-true marketing tactics. For instance, the autoresponder. I started using autoresponders about eight years ago, and since then it's become a consistent part of our marketing.

While autoresponders may not be as...

I don't know about you but I spend much of my time trying to stay on top of the deluge of information that keeps coming my way. Between emails, newsletters, RSS feeds, Twitter, and Facebook, the information is sometimes overwhelming and, let's face it, after a while it becomes white...

When Facebook rolled out their latest changes, a lot of longtime users did some major eye-rolling. "Here we go again," a lot of users thought. At first the changes seemed confusing and a bit of overkill.

I sat in a session at BlogWorld taught by Amy Porterfield and she...

Have you ever been stuck in a traffic jam fuming and wondering when it would clear up and how soon you could get off this maddening highway? That's a bad traffic jam, here's a good one: thousands of people clamoring to get to your website, begging to be let in....