I don't know about you but I spend much of my time trying to stay on top of the deluge of information that keeps coming my way. Between emails, newsletters, RSS feeds, Twitter, and Facebook, the information is sometimes overwhelming and, let's face it, after a while it becomes white noise.
Now, more than ever, it's important to be super selective when you're trying to keep up on your industry. Time is key and, for most of us, in very short supply. Using time wisely will not only help you stay current, but also keep the flow of information to a manageable level. Keeping up with information, regardless of the industry you are in, has become almost like drinking from a fire hose. A lot of people are out there creating a lot of stuff. Some of it's useful, some of it is a waste. How quickly you can determine that will make a huge difference.
During the past year, I found that I had an overwhelming amount of content to sift through and when I did, 70 percent of it wasn't something I needed anyway. But I continued to remain a loyal follower often for no other reason than "just because." When I became more diligent about the amount of content that flooded my inbox, I not only freed up my email bandwidth, but also created space to be more creative because I wasn't overwhelmed with reading dozens of blogs, newsletters, etc.
Also, if you're promoting online (and you are, aren't you?) you also need to keep up with changes that will affect your social media campaign. Facebook updates often happen with little or no notice and with all the momentum Google+ is experiencing, it's a good idea to keep track of a few key sites that will help you navigate your social media information. Here are some that I absolutely love, following these experts will really help you stay on top of the changes in social media:
Another great site, developed by social media guru Guy Kawasaki, is Alltop. Here you can plug in your area of expertise and get a page full of news items specific to your market. No more hunting around for top news stories, they are right there. This is also a great place for idea and content generation if you're at a loss as to what to Tweet or post to Facebook.
Next up is publishing; I mean if you're in the industry you should keep up with what's happening, right? There's a great newsletter you should get called Publisher's Lunch, you can access it at www.publishersmarketplace.com. Additionally, check out these blogs which are always helpful and insightful:
That's it. Now make it your goal to cut down the noise and clear the decks for more time and more creative thinking. Too much clutter consumes not just our time, but our bandwidth, too. Keeping tabs is important but I think you'll find that the deeper we get into the new year, the more selective we'll all need to be about our content.
Follow Penny C. Sansevieri on Twitter: www.twitter.com/bookgal