Peri Pakroo
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Peri Pakroo is a business coach and author, specializing in creative and smart strategies for self-employment and small business. She has started, participated in, and consulted with businesses and nonprofits for more than 20 years. Her focus is helping people build structure for their passions to find success on their own terms. She is a mom, wife and musician, and blogs at www.peripakroo.com.

After graduating from law school but opting for a career in publishing rather than practicing law, Peri began editing and writing for Nolo, specializing in small business and intellectual property issues. She is the author of the top-selling Nolo titles The Small Business Start-Up Kit (national and California editions), The Women's Small Business Start-Up Kit, and Starting and Building a Nonprofit, and has been featured in numerous national and local publications including Entrepreneur, Real Simple, Investors Business Daily, and BusinessWeek.

In addition to writing and coaching, Peri teaches adult education courses at WESST (www.wesst.org) in Albuquerque, a nonprofit whose mission is to facilitate entrepreneurship among women and minorities in the state of New Mexico. She is active in supporting local, independent businesses and is a co-founder of the Albuquerque Independent Business Alliance.

Blog Entries by Peri Pakroo

Strong Brands Depend on Systems and Consistency

0 Comments | Posted April 24, 2012 | 2:27 PM

It may sound obvious, but a crucial element of a winning brand is consistent, reliable delivery of its products or services. If consistency and reliability is a problem for your business, you're going to have a really hard time developing great word-of-mouth and an excellent reputation for your brand.

Sorry,...

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Life Lessons From Trale Lewous

0 Comments | Posted April 17, 2012 | 11:20 AM

Last night I had a little music gig playing at a sweet little bar/restaurant venue downtown (Blackbird Buvette if you're in the neighborhood), and it was fun even if it sometimes devolved into a bit of a train wreck. The band I've been playing with is in transition...

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Systematize One Process at a Time

0 Comments | Posted June 20, 2011 | 6:00 PM

It can seem like such an insurmountable burden to develop business systems, operational policies and procedures -- including finalizing them in writing, which is an essential step -- but the thing is, you don't need to do this for every single aspect of your business. Here are some quick tips...

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Don't Just Start a Business -- Start the Right One

1 Comments | Posted June 3, 2010 | 10:55 AM

Most prospective entrepreneurs I meet already know they want to be self-employed, but they're less sure of exactly what kind of business they want to run. (Sorry, "One that makes a lot of money" or "One where I can set my own schedule" are not specific enough answers.) Most people...

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Six Tips for Women Entrepreneurs

0 Comments | Posted May 6, 2010 | 10:44 AM

More women than ever before are grabbing the reins and starting their own businesses. The number of women-owned small businesses is growing approximately twice as quickly as the national average for all start-ups.

For entrepreneurs of all stripes -- women and men included -- the pre-start-up phase is typically...

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